Story URL: http://news.medill.northwestern.edu/chicago/news.aspx?id=106769
Story Retrieval Date: 6/18/2013 5:57:22 PM CST
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 Melina Kolb/MEDILL

Marketing industry leader Mark DiMassimo discusses how marketers need to get over their fears of new digital technology at the 2008 American Business Media Top Management Meeting in Chicago.


Changes in the marketing world cause fear, but expert sees possibilities

by Melina Kolb
Nov 20, 2008