Story URL: http://news.medill.northwestern.edu/chicago/news.aspx?id=142231
Story Retrieval Date: 11/22/2009 4:43:19 PM CST
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Going green doesn’t equal making green
Proposed party spending limits may not make much difference
Hate crimes against Muslims hit ‘Midwest Americana’ in Tinley Park
EPA holds hearing here on proposal to regulate greenhouse gas emissions
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PEW RESEARCH CENTER
Press Accuracy Rating Study By Pew Research Center, 2009
Young people need reasons to read, industry officials say
by Jesse Curti
Oct 14, 2009
When young adults look at a newspaper, there's a good chance they don't believe what they see.
According to a recent Pew Research Center study, the press accuracy rating hit a two-decade low.Tessa Jolls, president and CEO of the Center for Media Literacy, said she is not shocked by the report.
"You can try to represent various opinions, but you can never represent all."
And in this case, the 18-29 age group is missing out.
Mary Glick, associate director of the American Press Institute, said newspapers do not express the viewpoints of young adults.
"When was the last time you saw an article where they quoted a young person?" she said.
Social media giants Facebook and Twitter quickly welcomed young adults.
But Richard Kaplar, vice president of the Media Institute, said he sees a relationship between the Internet and the loss of media perspective in Generation Y .
"As people have more outlets [available], they get more selective, because outlets get more opinionated and they tend to get their news from outlets they agree with," he said. "Anybody with a computer can now be a journalist."
Newspapers might take offense, but some find promise in non-traditional journalists.
Glick said she sees the benefit of unfiltered content.
"Why read a journalist's report when you can read the account of someone who was actually there?" she said.
She said newspapers will have to aggregate to survive.
In the case of a fire, the newspaper could provide their reporter's account, the press release from the fire department, tweets from eyewitnesses and a relevant story from their archive.
Glick said the varied narratives could reintroduce the medium to Generation Y.
"If young people see that people like them are involved in the report, then they might want to get back into newspapers," she said.
