Story URL: http://news.medill.northwestern.edu/chicago/news.aspx?id=220937
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Francesca Bacardi/MEDILL


Ad expert: potential profit beats traditions at Wrigley

by Francesca Bacardi
May 2, 2013


wrigley_home
Part of the proposed Wrigley Field renovations include thousands of square feet of additional advertisements within and around Wrigley Field, as well as ad space on a new hotel. We meet a former ad sales agent and a Chicago resident to see what new ads could do for the Cubs and how residents feel about their beloved neighborhood becoming more visibly commercial.