Story URL: http://news.medill.northwestern.edu/chicago/news.aspx?id=220952
Story Retrieval Date: 7/28/2014 7:33:57 PM CST
There are dozens of options for runners looking for that perfect shoe.
Dan Kittaka, buyer for Fleet Feet Sports in Lincoln Square, commented on some of the new technology that has hit shelves this year:
Adidas Energy Boost ($150)
“The Adidas Boost are the first shoes using thermoplastic polyurethane, which has been used in footwear before, but taking it and using it in pellet form and making it a very consistent shoe and a great energy and rebound. You’re getting a very different, very consistent running experience, which is something you weren’t getting out of foam shoes because foam shoes actually break down relatively quickly because they’re not incredible durable and the experience is very inconsistent based on temp and based on life of shoes.”
Nike Flyknit ($120-$160)
“Nike purchased a bunch of these machines that actually knit this material in different densities so instead of using a bunch of different materials they’re actually just knitting in one piece a shoe upper so the really cool thing is there’s very little waste. There’s basically no waste, just a short string after it’s finished. And this is all uniform material.”
Brooks PureCadence ($120)
“The Brooks PureCadence came out of the barefoot movement. They’re not going for that sort of extreme. Instead of squeezing the foot they’re allowing the foot to lay out and move more naturally. It’s changing the way the heel contacts the ground, by moving the heel forward and creating a more anatomic shape.”
Asics FluidAxis ($90)
“The Asics are putting in flex grooves, which actually mimics the joints of your foot. So in the past they were just trying to mechanically dissipate shock, now they’re actually looking at the anatomical construction of your foot so that the shoe can respond a lot more easily to the natural motion of your body. It’s a lot more customized in that regard.”
Note: Shoe prices are from manufacturers' websites.