By Alexa Adler
Dominic and Tom Tancredi, the twin brothers who co-founded Dom and Tom, a privately-owned, nine-year old digital product development company with offices in New York, Chicago and Los Angeles, believe the “secret sauce” behind their company’s success is working with friends and family, because they are “people who trust you” and whom you can trust.
Armed with this philosophy, the Tancredi brothers have grown company revenues from $4.13 million in 2013 to $11.87 million in 2017 and almost doubled the number of employees over the same period from 34 to 66.
While their basic business model of receiving “dollars for expertise and services” is “thousands of years old,” according to Tom Tancredi, their close-knit staff has proved adaptable in providing the corporate clients they serve with a menu of products and services that has evolved over time, beginning with their core expertise of “web services and development on an engineering level, to project design, development, ownership, quality assurance, project management and visual project development from inception to completion.”
Following the needs of their clients, according to the Tancredis, the company has become increasingly involved in new technologies like blockchain, voice applications and chatboxes, and recently, machine learning. Their website highlights a number of successful projects, such as designing and implementing a mobile platform to enable Fitch Ratings Co. to distribute its proprietary content to users.
The idea for the company was formulated in 2008 when the then 27-year-old twins moved in together in the Borough of Queens, New York. The iPhone had recently been released and the brothers saw an opportunity to develop iPhone-based expertise. Dom Tancredi had a background as a software developer and coder, while Tom had a background in finance and project management.
They began to develop apps for third parties and started a business, hiring their family and neighbors. Their father is their attorney and Joe Tancredi, a third brother, is the company’s director of special projects. Several Queens neighbors were also hired and remain with the company in senior positions, giving the company’s senior management a bit of the flavor of Vincent Chase’s Queens-based “entourage” in the popular HBO series.
In fact, according to Alice Fountain, the company’s public relations and content manager, “Around 75 percent of senior leadership has been here since the beginning,” making the company “really like a family.” It is this family-like atmosphere and the mutual trust that it engenders to which the Tancredi brothers attribute much of their growth and ability to motivate their employees to put in long hours and complete difficult projects in short time periods, as well as to cooperatively morph their expertise into newly emerging technologies. This friends and family-based approach also facilitates company employees’ ability to work cooperatively and to feel free to challenge one another in attaining optimal solutions.