Cheese, soy milk and black pepper are among the whopping 56 chocolate flavors from Meiji’s contemporary chocolate boutique, 100% Chocolate Cafe. It’s hard to tell if consumers buy the products for the flavors or the colorful and modernist package design. The price ranges from 200 yen to 300 yen per piece ($1.77-$2.66) (Shen Lu/MEDILL)

Cheese, soy milk and black pepper are among the 56 chocolate flavors from Meiji’s contemporary chocolate boutique, 100% Chocolate Cafe. It’s hard to tell if consumers buy the chocolate squares for the flavors or the colorful and modernist package design. The price ranges from 200 yen to 300 yen per piece ($1.77-$2.66). (Shen Lu/MEDILL)