Pilsen store uses new media to sell vintage items

By Beixi Xu

With more than 400 thrift stores in Chicago, some owners are trying new methods to reach an audience and break free from the pack. ​​Pilsen Vintage and Thrift is the largest store of its kind in the Pilsen community. Two years ago, the owner began to use social media and now has over 2,000 followers on Instagram and Facebook.​

​Photo at top: Owner Paul Guizar arranges a rack of clothes at Pilsen Vintage and Thrift.(Beixi Xu/MEDILL)​