VIDEO: A ride-hailing service with a personality

Kyle Lovett poses with the iconic pink mustache of Lyft ride-hailing service. (Ezra Kaplan/Medill)
Kyle Lovett poses with the iconic pink mustache of Lyft ride-hailing service. (Ezra Kaplan/Medill)

By Ezra Kaplan

Ride-hailing services like Lyft and Uber have exploded into major metropolitan areas. The services allow non-professional drivers to connect with paying riders through a mobile app. From the convenience of a mobile phone, a passenger can request a driver pickup. Once in the car, the user experience is just like that of riding in a taxi, except, at the end of the ride, the payment is completed electronically with no money changing hands. Kyle Lovett is one of the many Lyft drivers getting Chicagoans to their destinations.

Photo at top: Kyle Lovett poses with the iconic pink mustache of Lyft ride-hailing service. (Ezra Kaplan/Medill)