{"id":101140,"date":"2022-07-22T14:51:21","date_gmt":"2022-07-22T19:51:21","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=101140"},"modified":"2022-07-22T14:51:21","modified_gmt":"2022-07-22T19:51:21","slug":"watch-the-power-of-puns-in-advertising","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/watch-the-power-of-puns-in-advertising\/","title":{"rendered":"WATCH: The Power of Puns in Advertising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>By MacKenzie Coffman<\/strong><br \/>\n<\/span><i><span style=\"font-weight: 400;\">Medill Reports<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Several years ago, local hair restoration company Restore launched an advertising campaign with former Bears player Brian Urlacher. The company\u2019s billboards, sprinkled around Chicago and surrounding areas, often feature a long-popular advertising technique \u2014 puns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">So why does the controversial pun work so well?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">John Ford, the editor in chief of the Journal of Advertising Research, explains both why these billboards are memorable, and why Restore\u2019s advertising tactic might not work much longer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Power of puns in advertising\" src=\"https:\/\/player.vimeo.com\/video\/731880624?h=8d31f6fefe&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><em>MacKenzie Coffman is a video and broadcast graduate student at Medill. You can follow her on Twitter at <a href=\"https:\/\/twitter.com\/mac_coffman\">@Mac_coffman<\/a> and see her portfolio at <a href=\"https:\/\/mackenziecoffman.myportfolio.com\/\">mackenziecoffman.myportfolio.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By MacKenzie Coffman Medill Reports Several years ago, local hair restoration company Restore launched an advertising campaign with former Bears player Brian Urlacher. The company\u2019s billboards, sprinkled around Chicago and surrounding areas, often feature a long-popular advertising technique \u2014 puns.\u00a0 \u00a0So why does the controversial pun work so well?\u00a0 \u00a0John Ford, the editor in chief [&hellip;]<\/p>\n","protected":false},"author":812,"featured_media":101143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,5251,28],"tags":[],"class_list":["post-101140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-chicago","category-general-interest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WATCH: The Power of Puns in Advertising - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/watch-the-power-of-puns-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WATCH: The Power of Puns in Advertising - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By MacKenzie Coffman Medill Reports Several years ago, local hair restoration company Restore launched an advertising campaign with former Bears player Brian Urlacher. The company\u2019s billboards, sprinkled around Chicago and surrounding areas, often feature a long-popular advertising technique \u2014 puns.\u00a0 \u00a0So why does the controversial pun work so well?\u00a0 \u00a0John Ford, the editor in chief [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/watch-the-power-of-puns-in-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-22T19:51:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2022\/07\/PunPhoto_small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mackenziecoffman2022\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mackenziecoffman2022\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/watch-the-power-of-puns-in-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/watch-the-power-of-puns-in-advertising\\\/\"},\"author\":{\"name\":\"mackenziecoffman2022\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/a6bda5fde42b3796bfb9a3942504a400\"},\"headline\":\"WATCH: The Power of Puns in Advertising\",\"datePublished\":\"2022-07-22T19:51:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/watch-the-power-of-puns-in-advertising\\\/\"},\"wordCount\":119,\"image\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/watch-the-power-of-puns-in-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s3.amazonaws.com\\\/medill.wordpress.offload\\\/wp-media-folder-medill-reports-chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/07\\\/PunPhoto_small.jpg\",\"articleSection\":[\"Business\",\"Chicago\",\"General Interest\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/watch-the-power-of-puns-in-advertising\\\/\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/watch-the-power-of-puns-in-advertising\\\/\",\"name\":\"WATCH: The Power of Puns in Advertising - 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