{"id":104139,"date":"2024-04-08T18:17:23","date_gmt":"2024-04-08T23:17:23","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=104139"},"modified":"2024-04-08T19:02:21","modified_gmt":"2024-04-09T00:02:21","slug":"qa-meet-abbey-sadleir-an-influencer-reinventing-the-londons-it-girl","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/qa-meet-abbey-sadleir-an-influencer-reinventing-the-londons-it-girl\/","title":{"rendered":"Q&amp;A: Meet Abbey Sadleir, an influencer reinventing the London&#8217;s \u2018It-Girl\u2019"},"content":{"rendered":"<p><b>By Megan Forrester<\/b><\/p>\n<p><i><span style=\"font-weight: 400\">Medill Reports<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">LONDON \u2014 Every Tuesday, with hot-pink rollers in her honey blond hair and a black \u201cmob wife\u201d fur coat around her shoulders, Abbey Sadleir records a few new TikTok videos about her home in central London. During the other days of the week, when she hits up restaurants and vintage stores, she gets her tally up to two dozen. Although the 28-year-old grew up in New Zealand, she has lived in the U.K. for nearly two years \u2013 where she became a 20-something&#8217;s \u201cexpert\u201d source for where to eat, drink and play in the city.\u00a0<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@abbeysadleir\/video\/7298775439038827784\" data-video-id=\"7298775439038827784\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@abbeysadleir\" href=\"https:\/\/www.tiktok.com\/@abbeysadleir?refer=embed\">@abbeysadleir<\/a> <\/p>\n<p>quickly learning that there is too much life to be lived to be sad about any of it <a title=\"londonlife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/londonlife?refer=embed\">#londonlife<\/a> <a title=\"londontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/londontiktok?refer=embed\">#londontiktok<\/a> <a title=\"londongirls\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/londongirls?refer=embed\">#londongirls<\/a> <a title=\"londonlifestyle\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/londonlifestyle?refer=embed\">#londonlifestyle<\/a> <a title=\"londonaesthetic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/londonaesthetic?refer=embed\">#londonaesthetic<\/a> <a title=\"londonvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/londonvibes?refer=embed\">#londonvibes<\/a> london lifestyle  London aesthetic lifestyle  London to do  London guide London itinerary  London travel  Move to london<\/p>\n<p> <a target=\"_blank\" title=\"\u266c brittany broski x scott street - bellaoggioni\" href=\"https:\/\/www.tiktok.com\/music\/brittany-broski-x-scott-street-7297276444183808774?refer=embed\">\u266c brittany broski x scott street &#8211; bellaoggioni<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">After countless solo crying sessions, Sadleir quit her 9-to-5 communications job last December for \u201ca life that\u2019s worthy of a vision board.\u201d Despite her seemingly Pinterest-perfect position, she still seems relatable. Her daily videos might include rants about the price of hair care products one day or the durability of the paint in her flat\u2019s bathroom another day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now with 80,700 followers on <\/span><a href=\"https:\/\/www.tiktok.com\/@abbeysadleir\"><span style=\"font-weight: 400\">TikTok<\/span><\/a><span style=\"font-weight: 400\"> and 54,800 on <\/span><a href=\"https:\/\/www.instagram.com\/abbeysadleir\/?hl=en\"><span style=\"font-weight: 400\">Instagram<\/span><\/a><span style=\"font-weight: 400\">, she is becoming London\u2019s \u201cIt-Girl\u201d \u2014 a title she recognizes as satire but is embracing more and more each day. She discusses her moniker, her fashion and dining recommendations and her goal-setting tips.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">This interview has been edited and condensed for brevity and clarity.<\/span><\/i><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><b>You left your 9-to-5 job as a freelancer at Cond\u00e9 Nast to become a full-time content creator this year. Why do you think it is important to showcase these honest meltdown moments?<\/b><\/p>\n<p><span style=\"font-weight: 400\">A lot of the content I do is quite aspirational. I\u2019m very aware that this is so many people\u2019s dream to live in a city like this. I think it\u2019s important to be like, \u201cOK, well, it\u2019s not all stars and rainbows.\u201d I like to be light-hearted, funny and talk about how stupidly expensive shampoo and conditioner are.<\/span><\/p>\n<p><b>The \u201cLondon It-Girl\u201d has become your new persona on the internet. How would you describe this character? Is she common in real life?<\/b><\/p>\n<p><span style=\"font-weight: 400\">(The London It-Girl) is someone who uses 50 million products of skin care just for the point of using 50 million products for skin care. She likes to think of herself as slightly better than everyone else but doesn\u2019t say it all the time. She walks around like she owns the city. I don\u2019t think that\u2019s based on anyone I\u2019ve met. Everyone in London has been quite genuine and wholesome.\u00a0<\/span><\/p>\n<p><b>You have a TikTok series called \u201cThe London Girls Club,\u201d where you compile the best pubs, wine bars and restaurants in the city. Let\u2019s say some girlfriends are heading out on the town in London. What should they wear? Where should they eat? Let\u2019s hear the ideal itinerary for a wannabe London It-Girl.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">I live in oversized blazers. They are timeless and classy. A cute dress, oversized blazer and sneakers \u2014 because you have to walk everywhere. A Samba (Adidas sneaker) would be great.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I would start at a wine bar like Dan\u2019s on Tottenham Road, get your little snacks and drinks. Then if you wanted to go for dinner, Rita\u2019s in Soho is gorgeous. Then, going to any pub in London is a vibe for a couple of hours.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@abbeysadleir\/video\/7352525297482239250\" data-video-id=\"7352525297482239250\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@abbeysadleir\" href=\"https:\/\/www.tiktok.com\/@abbeysadleir?refer=embed\">@abbeysadleir<\/a> <\/p>\n<p>its giving french girl @Teddy Blake *gifted pr <a title=\"frenchaesthetic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/frenchaesthetic?refer=embed\">#frenchaesthetic<\/a> <a title=\"ootd\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ootd?refer=embed\">#ootd<\/a> <a title=\"parisianstyle\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/parisianstyle?refer=embed\">#parisianstyle<\/a> <a title=\"parisianvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/parisianvibes?refer=embed\">#parisianvibes<\/a> <a title=\"fashiontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashiontiktok?refer=embed\">#fashiontiktok<\/a> <a title=\"outfitinspo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/outfitinspo?refer=embed\">#outfitinspo<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Artemas fan\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7343497350691769121?refer=embed\">\u266c original sound &#8211; Artemas fan<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><b>You said your goal for 2024 is to achieve a life that is \u201cworthy of a vision board.\u201d How can other people achieve that as well?<\/b><\/p>\n<p><span style=\"font-weight: 400\">I\u2019m a huge fan of the law of attraction. If you say things can happen for you, you have energy to make it happen for you. Saying it\u2019s never going to happen, it won\u2019t happen. Dream big. If you want something, focus and make steps toward getting that happening in your life. If you have something on your vision board that says you want to go to Italy this year, maybe you just have a gorgeous pizza party at home. You can find fun ways to make the goal happen.<\/span><\/p>\n<p><b>What\u2019s something that people may find surprising about you?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Probably when I say I have a master\u2019s degree in human rights. I talk a lot about surface-level fashion stuff, and I don\u2019t delve into it in my content. It\u2019s a personal passion.<\/span><\/p>\n<p><b>What do you hope people take away from your content?<\/b><\/p>\n<p><span style=\"font-weight: 400\">I want people to achieve their goals, but I\u2019m not one to give a mind map of exactly how you\u2019re going to live your dream life. I just want people to have fun with content again, relate and enjoy watching it, and get lost in it.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Megan Forrester is a magazine graduate student at Medill. You can follow her on Twitter (X) at @<a href=\"https:\/\/twitter.com\/meganbforrester?lang=en\">meganbforrester<\/a>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Megan Forrester Medill Reports LONDON \u2014 Every Tuesday, with hot-pink rollers in her honey blond hair and a black \u201cmob wife\u201d fur coat around her shoulders, Abbey Sadleir records a few new TikTok videos about her home in central London. During the other days of the week, when she hits up restaurants and vintage [&hellip;]<\/p>\n","protected":false},"author":957,"featured_media":104140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194,5405,5399,5398],"tags":[],"class_list":["post-104139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-culture","category-london-2024","category-medill-explores-2024","category-winter-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q&amp;A: Meet Abbey Sadleir, an influencer reinventing the London&#039;s \u2018It-Girl\u2019 - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/qa-meet-abbey-sadleir-an-influencer-reinventing-the-londons-it-girl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&amp;A: Meet Abbey Sadleir, an influencer reinventing the London&#039;s \u2018It-Girl\u2019 - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Megan Forrester Medill Reports LONDON \u2014 Every Tuesday, with hot-pink rollers in her honey blond hair and a black \u201cmob wife\u201d fur coat around her shoulders, Abbey Sadleir records a few new TikTok videos about her home in central London. 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