{"id":104853,"date":"2025-02-05T21:30:28","date_gmt":"2025-02-06T03:30:28","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=104853"},"modified":"2026-01-01T16:06:32","modified_gmt":"2026-01-01T22:06:32","slug":"nfl-to-remove-end-racism-messaging-from-end-zones-before-super-bowl-lix","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/nfl-to-remove-end-racism-messaging-from-end-zones-before-super-bowl-lix\/","title":{"rendered":"NFL to remove &#8216;End Racism&#8217; messaging from end zones before Super Bowl LIX"},"content":{"rendered":"<p><b>By Sarah Barber<br \/>\n<\/b><i><span style=\"font-weight: 400;\">Medill Reports<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">NEW ORLEANS \u2014 The end zone stencils of Super Bowl LIX on Sunday will feature the message \u201cChoose Love,\u201d marking the first time since 2021 the championship will not feature \u201cEnd Racism\u201d messaging, but for some, removing \u201cEnd Racism\u201d directly refutes the meaning of that message and reiterates its importance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAny time you talk about ending \u2018isms\u2019 is more than just a slogan, it&#8217;s a reminder for people,\u201d New Orleans city council member Oliver Thomas said Wednesday afternoon at the NFL\u2019s Inspire Change event in the city\u2019s Lower Ninth Ward. \u201cLook, we love the NFL, we love our sports activities, but we also love life and respect the history of life.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the first to arrive at the event, Thomas was born and raised in the Lower Ninth Ward, which he\u2019s represented on the city council since 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen you talk about any discrimination and eradicating \u2018isms\u2019, until we&#8217;re all on the same page, pages are gonna be torn,\u201d Thomas said. \u201cWe need to make sure those pages aren&#8217;t torn, but that we write new pages and create new chapters.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NFL Commissioner Roger Goodell addressed the Lower Ninth Ward community from the stage, looking down at a predominantly Black crowd in the wake of the league\u2019s decision, which was reported Tuesday <\/span><a href=\"https:\/\/www.nytimes.com\/athletic\/6112317\/2025\/02\/04\/nfl-end-racism-super-bowl-dei-trump\/\"><span style=\"font-weight: 400;\">by The Athletic<\/span><\/a><span style=\"font-weight: 400;\">. Despite this, he was received well, with eager applause from the crowd. Goodell was not available for comment after speaking and spent the remainder of the event flanked by NFL personnel and security.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NFL legend and 2014 Walter Payton Man of the Year Thomas Davis spoke after Goodell, expressing the importance of giving back to communities and creating equitable opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The former Carolina Panthers offensive lineman gave his take on the removal of \u201cEnd Racism\u201d from the Super Bowl end zones after he spoke onstage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI think that (the league has) done a great job of pushing the agenda and driving the narrative,\u201d Davis said. \u201cI think at this point, it has been delivered in a huge way. I mean, I think the league has taken a great initiative, when a lot of people were against it and the NFL didn&#8217;t care, they stood strong.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2008, Davis started the Defending Dreams Foundation, designed to promote equity among underprivileged children. Davis said it\u2019s important for NFL athletes to place their focus on their game when they\u2019re on the field, and off the field is the time to give back and support causes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sentiment was echoed by Philadelphia Eagles tackle Darian Kinnard. Kinnard is familiar with seeing \u201cEnd Racism\u201d in Super Bowl end zones; he was on the Super Bowl champion Kansas City Chiefs roster in 2022 and was a practice squad member in 2023.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe game that we love is football, and the game we&#8217;re all here to play is football,\u201d Kinnard said. \u201cAt the end of the day, (what a player does off the field) doesn&#8217;t affect how he plays. I feel like we all come here to play, play the sport, play the game we love, and we&#8217;re not trying to drag that onto the field.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thomas referenced <\/span><a href=\"https:\/\/www.cnbc.com\/2024\/02\/15\/racial-wage-gap-starts-as-early-as-16-heres-why.html\"><span style=\"font-weight: 400;\">a CNBC report from last February<\/span><\/a><span style=\"font-weight: 400;\"> that said Black men are missing from rooms of influence because of racial inequity. He said he believes the U.S. saw the repercussions of this in the 2024 presidential election, as Donald Trump received 20% of the Black male vote, a 7 percentage point\u00a0 <\/span><a href=\"https:\/\/www.aljazeera.com\/news\/2024\/11\/6\/us-election-2024-results-how-black-voters-shifted-towards-trump\"><span style=\"font-weight: 400;\">increase from the 2020 race<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou want me to be in the voting booth, to be a product of your elections, but not every other category that matters,\u201d Thomas said. \u201cUntil they rectify those pieces, our social class is still being persecuted. We may be OK on the field, but not off the field. We may be OK running to play but not designing the play.\u201d<\/span><\/p>\n<p><em>Sarah Barber (@sarahbarber49) is a graduate student at Medill. You can follow her on Twitter\/X at <a href=\"https:\/\/x.com\/sarahbarber49\">@sarahbarber49<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Sarah Barber Medill Reports NEW ORLEANS \u2014 The end zone stencils of Super Bowl LIX on Sunday will feature the message \u201cChoose Love,\u201d marking the first time since 2021 the championship will not feature \u201cEnd Racism\u201d messaging, but for some, removing \u201cEnd Racism\u201d directly refutes the meaning of that message and reiterates its importance. [&hellip;]<\/p>\n","protected":false},"author":990,"featured_media":104855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5485,5542,31,5486,5487],"tags":[],"class_list":["post-104853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medill-explores-2025","category-msj25","category-sports","category-super-bowl-lix","category-winter-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFL to remove &#039;End Racism&#039; messaging from end zones before Super Bowl LIX - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/nfl-to-remove-end-racism-messaging-from-end-zones-before-super-bowl-lix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFL to remove &#039;End Racism&#039; messaging from end zones before Super Bowl LIX - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Sarah Barber Medill Reports NEW ORLEANS \u2014 The end zone stencils of Super Bowl LIX on Sunday will feature the message \u201cChoose Love,\u201d marking the first time since 2021 the championship will not feature \u201cEnd Racism\u201d messaging, but for some, removing \u201cEnd Racism\u201d directly refutes the meaning of that message and reiterates its importance. 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