{"id":105749,"date":"2025-07-09T10:37:16","date_gmt":"2025-07-09T15:37:16","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=105749"},"modified":"2026-01-01T16:04:52","modified_gmt":"2026-01-01T22:04:52","slug":"labubu-dolls-take-over-chicagoland-fuel-pop-marts-expansion-ambitions","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/labubu-dolls-take-over-chicagoland-fuel-pop-marts-expansion-ambitions\/","title":{"rendered":"Labubu dolls take over Chicagoland, fuel Pop Mart\u2019s expansion ambitions"},"content":{"rendered":"<p><strong>By Layna Hong<br \/>\n<\/strong><em>Medill Reports<\/em><\/p>\n<p>One thing Monica Ruano can\u2019t leave the house without is her Labubu. The fuzzy doll hangs from her bag, with rabbit ears, wide piercing eyes and a smile that stretches across its plastic face and shows off its serrated teeth.<\/p>\n<p>\u201cI wear them wherever I go \u2014 restaurants, family parties, anywhere people will see it,\u201d Ruano said.<\/p>\n<p>The vinyl collectible toy, made and sold by Chinese toy company Pop Mart since 2019, has become a coveted commodity that has taken social media and Chicago by storm.<\/p>\n<p>Since opening its first Midwestern location last October in downtown Chicago at the Shops at North Bridge on Michigan Avenue, Pop Mart has opened three more stores in suburban Schaumburg, Oak Brook and Rosemont.<\/p>\n<p>A <a href=\"https:\/\/www.facebook.com\/groups\/1584524802499762\">Facebook group<\/a> started last October dedicated to collecting, selling and trading Labubu toys in the Chicago area has more than 1,700 members as of July 2025.<\/p>\n<p>Ruano said people\u2019s reactions to her companion go one of two ways.<\/p>\n<p>\u201cIt\u2019s hit or miss,\u201d she said. \u201c\u2018Yes, I love it, so cute, where can I get one?\u2019 or \u2018That thing is scary looking. Why are you carrying it?\u2019\u201d<\/p>\n<p>The elf-like character first appeared in 2015 in \u201cThe Monsters,\u201d a Nordic-mythology-inspired story series by Hong Kong artist and author Kasing Lung.<\/p>\n<p>Labubus soared in popularity in 2024 when K-Pop idols and BLACKPINK\u2019s Lisa and Ros\u00e9 <a href=\"https:\/\/malaysia.news.yahoo.com\/lalisa-labubu-does-k-pop-011306303.html\">posted on social media<\/a> with the toy. Lisa further revealed her \u201cobsession\u201d with Pop Mart in <a href=\"https:\/\/www.youtube.com\/watch?v=-Bci1a1CF80\">a video<\/a> with Vanity Fair. Since then, other celebrities have been spotted toting the doll on their handbags. Pop singer and rapper Lizzo even referenced the toy on her song \u201cYITTY ON YO TITTYS,\u201d rapping \u201cHow you talkin\u2019 sh** about me? Can\u2019t even outdress my Labubu.\u201d<\/p>\n<p>London-based cultural strategist Nina Maria said the uniqueness of the toy combined with social media has made it a viral phenomenon.<\/p>\n<p>\u201cI think this is such an ugly, cute thing,\u201d Maria said. \u201cAnd because this looks so individual and weird on a bag, that&#8217;s why it got popular in the first place.\u201d<\/p>\n<p>As of July 2025, the hashtag #labubu had more than 2.1 million posts on TikTok.<\/p>\n<p>\u201cIf everybody has it, then everybody wants it,\u201d Maria said. \u201cIf it wasn\u2019t popular on social media, I don\u2019t think I would have ever bought one, to be completely honest.\u201d<\/p>\n<p>Ruano, 38, said as a millennial, Labubus are also nostalgic.<\/p>\n<p>\u201cI lived through the trend of Furbies and Beanie Babies,\u201d she said. \u201cSo now I&#8217;m an adult with adult money, so I don&#8217;t have to ask anyone (to buy it). There\u2019s no limitations.\u201d<\/p>\n<p>According to Pop Mart\u2019s <a href=\"https:\/\/prod-out-res.popmart.com\/cms\/ANNUAL_REPORT_2024_976e7e443e.pdf\">2024 annual report<\/a>, revenue from regions outside of mainland China nearly quintupled compared with 2023, with most of the growth coming from Southeast Asia and North America. The company\u2019s licensed products, like \u201cThe Monsters,\u201d made up more than 97% of its revenue for 2024.<\/p>\n<p>Shares of Pop Mart have been on a tear, more than doubling year-to-date. The stock closed at 253 Hong Kong Dollar (HKD) or $32.23, on July 6 on the Hong Kong Stock Exchange.<\/p>\n<p>This exponential growth has spurred the company\u2019s ambitions to double its U.S. locations by the end of the year, according to retail news outlet <a href=\"https:\/\/chainstoreage.com\/pop-mart-opens-new-chicago-store-plans-double-us-store-count?utm_source=swiftmail&amp;utm_medium=email&amp;utm_campaign=CSA_NL_Weekend&amp;mkt_tok=ODI1LUxTUC01NDUAAAGYhIQwjzg3-e2ZoyV0q0fcWn-0qJ_WlMy2zFlGZktqbXicF-KKjAP2UaP_jtPuPNNbe9R4jxLvsgGIRYiPCIcilZFEtG8YmTD1Z-F-sH7spmVb\">Chain Store Age<\/a>.<\/p>\n<p>The Midwestern market is one of the company\u2019s key expansion targets, according to Chain Store Age.<\/p>\n<p>Even the Trump administration\u2019s tariffs are seeming to have little impact on the toy\u2019s popularity. A $6 price increase to $27.99 for the \u201cBig Into Energy\u201d series released at the end of April didn\u2019t deter dozens of people, like Ruano, from lining up outside the store in downtown Chicago to get their hands on the toy.<\/p>\n<p>\u201cI had been there for eight, eight and a half hours, trying to get my boxes for myself and my family,\u201d she said.<\/p>\n<p>Labubus and Pop Mart\u2019s other products also come in \u201cblind boxes,\u201d which means consumers don\u2019t know which toy they\u2019re going to get until they open it. Maria said the surprise element makes these products addictive for collectors and fans.<\/p>\n<p>\u201cThere\u2019s a psychological element of the blind box,\u201d she said.<\/p>\n<p>Even without a guarantee of getting the model they want, consumers are willing to wait and pay well above retail value. Ruano started a business reselling authentic Labubus after being laid off from her job in March. She said she sold a single doll for $120 on the platform <a href=\"https:\/\/www.whatnot.com\/\">Whatnot<\/a>.<\/p>\n<p>\u201cThe demand is crazy, and it&#8217;s really hard to get your hands on an authentic one,\u201d she said.<\/p>\n<p>Labubus have also spawned a budding market of fake duplicates, dubbed \u201cLafufus,\u201d which will go for $15-$20. The duplicates will have varying cosmetic differences from the real thing, like the number of teeth or eye color.<\/p>\n<figure id=\"attachment_105751\" aria-describedby=\"caption-attachment-105751\" style=\"width: 774px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-105751 size-full\" src=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2025\/07\/Picture2.png\" alt=\"\" width=\"774\" height=\"580\" srcset=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2025\/07\/Picture2.png 774w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2025\/07\/Picture2-300x225.png 300w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2025\/07\/Picture2-768x576.png 768w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><figcaption id=\"caption-attachment-105751\" class=\"wp-caption-text\">Big Ying Yogurt in Chinatown displays Labubu models in homemade clothes. (Layna Hong\/MEDILL)<\/figcaption><\/figure>\n<p>In Chicago\u2019s Chinatown neighborhood, <a href=\"https:\/\/www.instagram.com\/bigyingyogurt\/\">Big Ying Yogurt<\/a> has become a popular destination for Labubu fans.<\/p>\n<p>The shop opened a year ago to sell homemade yogurt drinks and snacks but has expanded to sell handmade items, like Labubu clothes and accessories.<\/p>\n<p>\u201cRight now, most people don\u2019t even know we sell yogurt,\u201d said Doris Han, Big Ying\u2019s owner.<\/p>\n<p>Diana Gomez, 31, visited Chicago from Los Angeles and came to Big Ying with her friend, Chicago native Jen Arista, 31, after seeing a video about the shop on TikTok.<\/p>\n<figure id=\"attachment_105752\" aria-describedby=\"caption-attachment-105752\" style=\"width: 742px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-105752 size-full\" src=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2025\/07\/Picture3.png\" alt=\"\" width=\"742\" height=\"556\" srcset=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2025\/07\/Picture3.png 742w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2025\/07\/Picture3-300x225.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><figcaption id=\"caption-attachment-105752\" class=\"wp-caption-text\">Jen Arista styles her doll with a Chicago Bears shirt and navy pants from Big Ying Yogurt in Chinatown. (Layna Hong\/MEDILL)<\/figcaption><\/figure>\n<p>Gomez persuaded Arista to get her first \u201cLafufu\u201d after seeing a miniature Chicago Bears shirt for sale at Big Ying.<\/p>\n<p>\u201cI love the Bears, so once I saw this, I said, \u2018I need that,\u2019\u201d Arista said. \u201cThe clothes are really adorable.\u201d<\/p>\n<p>She completed the ensemble with a pair of brown tortoise shell glasses to match her own.<\/p>\n<p>Gomez got a matching outfit with Arista for her Labubus back home.<\/p>\n<p>\u201cThat\u2019s what makes them unique to each person and makes it fun,\u201d Gomez said.<\/p>\n<p><em>Layna Hong is a graduate student at Medill in the social justice and solutions specialization. Find her on X\u00a0<a href=\"https:\/\/x.com\/laynanhong\">@laynanhong<\/a>\u00a0or Instagram\u00a0<a href=\"https:\/\/www.instagram.com\/laynareports\">@laynareports<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Layna Hong Medill Reports One thing Monica Ruano can\u2019t leave the house without is her Labubu. The fuzzy doll hangs from her bag, with rabbit ears, wide piercing eyes and a smile that stretches across its plastic face and shows off its serrated teeth. \u201cI wear them wherever I go \u2014 restaurants, family parties, [&hellip;]<\/p>\n","protected":false},"author":1009,"featured_media":105750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,5542,5521],"tags":[],"class_list":["post-105749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-msj25","category-summer-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Labubu dolls take over Chicagoland, fuel Pop Mart\u2019s expansion ambitions - Medill Reports Chicago<\/title>\n<meta name=\"description\" content=\"Labubus, from the Chinese toy company Pop Mart, has become a coveted commodity that has taken social media and Chicago by storm. 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Since opening its first Midwestern location last October in downtown Chicago at the Shops at North Bridge on Michigan Avenue, Pop Mart has opened three more stores in suburban Schaumburg, Oak Brook and Rosemont.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/labubu-dolls-take-over-chicagoland-fuel-pop-marts-expansion-ambitions\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-09T15:37:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-01T22:04:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2025\/07\/Picture1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"936\" \/>\n\t<meta property=\"og:image:height\" content=\"702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"laynahong2025\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"laynahong2025\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/labubu-dolls-take-over-chicagoland-fuel-pop-marts-expansion-ambitions\/\",\"url\":\"https:\/\/news.medill.northwestern.edu\/chicago\/labubu-dolls-take-over-chicagoland-fuel-pop-marts-expansion-ambitions\/\",\"name\":\"Labubu dolls take over Chicagoland, fuel Pop Mart\u2019s expansion ambitions - Medill Reports Chicago\",\"isPartOf\":{\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/labubu-dolls-take-over-chicagoland-fuel-pop-marts-expansion-ambitions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/labubu-dolls-take-over-chicagoland-fuel-pop-marts-expansion-ambitions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/wp-media-folder-medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2025\/07\/Picture1.png\",\"datePublished\":\"2025-07-09T15:37:16+00:00\",\"dateModified\":\"2026-01-01T22:04:52+00:00\",\"author\":{\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/1a0f67bd9aa7ae9e6a63c5de7d12d3d6\"},\"description\":\"Labubus, from the Chinese toy company Pop Mart, has become a coveted commodity that has taken social media and Chicago by storm. 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