{"id":106420,"date":"2026-02-09T16:29:10","date_gmt":"2026-02-09T22:29:10","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=106420"},"modified":"2026-02-17T09:40:43","modified_gmt":"2026-02-17T15:40:43","slug":"rhetoric-around-bad-bunny-halftime-show-a-projection-manifestation-of-americas-polarized-political-culture-scholars-say","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/rhetoric-around-bad-bunny-halftime-show-a-projection-manifestation-of-americas-polarized-political-culture-scholars-say\/","title":{"rendered":"Rhetoric around Bad Bunny halftime show is projection, manifestation of America\u2019s polarized political culture, scholars say"},"content":{"rendered":"

By Monique Louis
\n<\/b>Medill Reports<\/span><\/i><\/p>\n

SAN FRANCISCO \u2014 One week ago, Bad Bunny was the first Latin artist to win the Grammy for Album of the Year. On Sunday, Bad Bunny was the first solo Latin artist to headline America’s most-anticipated and most-watched production: the Super Bowl halftime show.<\/span><\/p>\n

Bad Bunny starred in the most anticipated halftime show to date, and was expected to beat Kendrick Lamar\u2019s record-breaking viewership of 134.5 million in Super Bowl LIX. Bad Bunny was crowned the most-streamed artist in the world for a fourth time in 2025 after three-peating from 2020 to 2022.\u00a0<\/span><\/p>\n

\u201cCertainly, (this moment) means a lot for Puerto Ricans,\u201d said Albert Laguna, a Yale University professor who has taught a class titled \u201cBad Bunny: Musical Aesthetics and Politics.\u201d<\/span><\/p>\n

While Bad Bunny\u2019s large fan base was excited for the six-time Grammy winner\u2019s performance, some conservatives were upset by the selection. Turning Point USA, a right-wing nonprofit founded by the late conservative activist Charlie Kirk, hosted its own musical performance during the Super Bowl halftime show.\u00a0<\/span><\/p>\n

\u201cI\u2019m anticipating (Bad Bunny) is going to set the tone with a very powerful message, especially with some of the backlash people tried to give the NFL for choosing him,\u201d Super Bowl Week attendee Dylan Urbaez said Friday.<\/span><\/p>\n

Urbaez, who has Puerto Rican roots but was born and raised in Los Angeles, summarized the fears of many critics: \u201cHe\u2019s already shown us that he\u2019s going to do everything in his power to use his platform to shed light (on Puerto Rico).\u201d<\/span><\/p>\n

Bad Bunny, whose real name is Benito Antonio Mart\u00ednez Ocasio, has been vocal about the struggles facing Puerto Rico since Hurricane Maria, which rattled the island in 2017. One of those struggles, in a paradoxical manner, is immigration.<\/span><\/p>\n

Puerto Rico is a U.S. colony, so its inhabitants are American citizens. Still, \u201cthe history of Puerto Rico has been marked by immigration,\u201d Laguna said. \u201cYou can\u2019t tell the history of Puerto Rico without migration. Part of Bad Bunny\u2019s vision is a Puerto Rico for Puerto Ricans, where people can have success on the island and not have to leave.\u201d<\/span><\/p>\n

Migration from the island to the mainland boomed in 1945. There are now just fewer than 6 million Puerto Ricans living in the continental U.S., the second-largest Hispanic ethnic group in the States, according to research published in <\/span>EBSCO<\/span><\/a>.\u00a0<\/span><\/p>\n

Despite their U.S. citizenship, there have been multiple incidents of Puerto Ricans being harassed or even detained by Immigration and Customs Enforcement, according to the <\/span>Human Rights Research Center<\/span><\/a>.\u00a0<\/span><\/p>\n

Bad Bunny has been vocal in denouncing the Trump administration\u2019s ICE raids and decided against touring in the U.S. out of fear the agency would detain concert goers at his performances.\u00a0<\/span><\/p>\n

After his second Grammy win Feb. 1, the performer said \u201cICE out\u201d and urged people to fight hate with love.<\/span><\/p>\n

\u201cWe are not aliens,\u201d he said. \u201cWe are Americans.\u201d\u00a0<\/span><\/p>\n

Scholars say this rhetoric reflects competing ideas about what it means to be American. Bad Bunny, who is undeniably American, still knowingly and proudly represents immigrants from all over Latin America.<\/span><\/p>\n

\u201cHe knows that this is an experience that a lot of people from Latin America and their kids have had in the United States,\u201d Laguna said.<\/span><\/p>\n

But \u201cTrump and his supporters have a particular vision of the United States that is not compatible with the vision of Americanness that Bad Bunny is offering: plurality (and) diversity,\u201d Laguna continued.<\/span><\/p>\n

Because of who Bad Bunny represents, Laguna posits the performance \u2014 which was imbued with cultural imagery and concluded with a pronounced message about unity \u2014 was inherently a \u201cpowerful foil to the anti-immigrant rhetoric and the violence we\u2019re seeing in our streets across the country.\u201d\u00a0<\/span><\/p>\n

Despite the backlash, the halftime show was widely regarded as a celebration. For many Puerto Ricans, particularly those in the Bay Area, seeing their culture celebrated matters more than any political statement the artist might make.<\/span><\/p>\n

Puerto Rican restaurant Parada 22 owner Philip Bellber said he is grateful for the \u201cfocus that (Bad Bunny) has brought to the culture,\u201d and explained the restaurant has benefitted from the announcement the Puerto Rican artist would headline the halftime show, with increased foot traffic and even an appearance on KTVU Fox 2 local news.<\/span><\/p>\n

When asked about his hopes the artist would use his platform to speak on political matters, the restaurant owner said, \u201che\u2019s already made statements \u2026 he doesn\u2019t really need to say anything else. Everybody knows how he feels.\u201d\u00a0<\/span><\/p>\n

Bellber said it was more meaningful a Puerto Rican was representing the island on America\u2019s largest stage.\u00a0<\/span><\/p>\n

\u201cAll the publicity that he\u2019s generated for Puerto Rico, I think it\u2019s fabulous,\u201d Bellber said.<\/span><\/p>\n

Content creator Jorge Roque-Rivera, known online as FreaknRican, said Monday he was \u201cwildly excited\u201d for Bad Bunny\u2019s halftime performance, although he hoped the artist wouldn\u2019t make a bold political statement. \u201cBut I do want him to represent Puerto Rico as hard as he can,\u201d said Roque-Rivera, who was born on the island and raised in York, Pa.<\/span><\/p>\n

Amid the controversy, Bad Bunny says his show is about unity, love and, most of all, dancing.<\/span><\/p>\n

\u201cI just want people to have fun \u2026 it\u2019s going to be a huge party,\u201d the superstar said at the halftime show news conference Thursday.\u00a0<\/span><\/p>\n

Ultimately, the NFL chose Bad Bunny because of his global influence. In an interview published Feb. 1 with <\/span>The Athletic<\/span><\/a>,<\/span><\/i> Jon Barker, NFL senior vice president and global head of major events, said, \u201cBetween (the NFL), Roc Nation and eventually who that artist is, we\u2019re all unified in that mission, which is to deliver a global entertainment moment that really unifies the world around this sport and this game and that particular moment in time.\u201d<\/span><\/p>\n

\u201cHe\u2019s the most popular artist in the world,\u201d Roque-Rivera said, \u201cand the NFL is trying to target the whole world.\u201d\u00a0<\/span><\/p>\n

NFL Commissioner Roger Goodell corroborated this statement at the annual state of the league address Feb. 2, telling reporters, \u201cBad Bunny is, and I think that was demonstrated (at the Grammys), one of the great artists in the world, and that\u2019s one of the reasons we chose him.\u201d<\/span><\/p>\n

The NFL has hosted a record seven games on foreign soil and will add two more international games to its 2026 schedule, including debuts in Melbourne, Australia, and Paris.<\/span><\/p>\n

At the halftime show news conference, the Latin artist said, \u201cWhat I want to bring to the stage, of course, is my culture \u2026 and I know that I told (everyone) that they had four months to learn Spanish. But they don\u2019t even have to learn Spanish! It\u2019s better if they learn to dance.\u201d<\/span><\/p>\n

Bad Bunny\u2019s show is inherently political. Not because of the artist\u2019s outspoken nature, but because his identity is a hot political topic.\u00a0<\/span><\/p>\n

\u201cBad Bunny is going to have a moment,\u201d Laguna said. \u201cHe earned it through his popularity and how big he is. And I hope he does something with it.\u201d<\/span><\/p>\n

Monique Louis is a sports media specialization graduate student at Medill.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

By Monique Louis Medill Reports SAN FRANCISCO \u2014 One week ago, Bad Bunny was the first Latin artist to win the Grammy for Album of the Year. On Sunday, Bad Bunny was the first solo Latin artist to headline America’s most-anticipated and most-watched production: the Super Bowl halftime show. Bad Bunny starred in the most […]<\/p>\n","protected":false},"author":765,"featured_media":106423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5061,5545,5543,31,5546,5544],"tags":[],"class_list":["post-106420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-medill-explores-2026","category-msj26","category-sports","category-super-bowl-lx","category-winter-2026"],"yoast_head":"\nRhetoric around Bad Bunny halftime show is projection, manifestation of America\u2019s polarized political culture, scholars say - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/rhetoric-around-bad-bunny-halftime-show-a-projection-manifestation-of-americas-polarized-political-culture-scholars-say\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rhetoric around Bad Bunny halftime show is projection, manifestation of America\u2019s polarized political culture, scholars say - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Monique Louis Medill Reports SAN FRANCISCO \u2014 One week ago, Bad Bunny was the first Latin artist to win the Grammy for Album of the Year. 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