{"id":106447,"date":"2026-02-16T17:45:58","date_gmt":"2026-02-16T23:45:58","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=106447"},"modified":"2026-02-17T18:46:20","modified_gmt":"2026-02-18T00:46:20","slug":"wm-phoenix-open-is-coachella-for-golfers-and-16-is-headlining","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/wm-phoenix-open-is-coachella-for-golfers-and-16-is-headlining\/","title":{"rendered":"WM Phoenix Open is Coachella for golfers, and hole 16 is headlining"},"content":{"rendered":"<p><strong>By Nick Neumayer<br \/>\n<\/strong><em>Medill Reports<\/em><\/p>\n<p>SCOTTSDALE, Ariz. \u2014 One of the earliest mentions of golf etiquette came in the Aberdeen Code of 1783 in Scotland, which stated, \u201cwhile a stroke is playing, none of the party should walk about, make any motion or attempt to take off the player\u2019s attention, by speaking or otherwise.\u201d<\/p>\n<p>For centuries, these regulations have been observed across the world, leading to golf being known as the \u201cgentleman\u2019s game\u201d made up of a series of longstanding regulations, both written and unwritten, creating a calm environment that became synonymous with the game itself.<\/p>\n<p>Yet for one tournament, no, one singular hole at the WM Phoenix Open, the golf world agrees to toss them aside.<\/p>\n<p>\u201cThis is Coachella for guys over 30,\u201d said Colin Glennon, 35, who has traveled from Chicago to Scottsdale each year for the past 11 years.<\/p>\n<p>Nicknamed the Coliseum, hole 16 at TPC Scottsdale more closely resembles a music festival rather than a golf tournament. Fans pack the temporary grandstands each day, drinking and cheering to create one of the most unique stops on the PGA Tour.<\/p>\n<p>For five years, Lemont, Ill., native Mark Menconi, 70 has worked what he believes to be one of the most coveted jobs on the golf course, serving as the captain of hole 16. His task as a marshal involves making sure the crowd behaves while the golfers are hitting their shots. But do fans listen?<\/p>\n<p>\u201cNo, and I don\u2019t expect them to,\u201d he said.<\/p>\n<p>The roars of 16 can he heard around the course but for the most part, the general rowdiness stays confined to the Coliseum, with many golfers observing a quieter atmosphere on the front nine, which allows them much more room to concentrate.<\/p>\n<p>\u201cYou actually have freedom to watch people,\u201d Akshay Bhatia, ranked 48<sup>th<\/sup> in the World Golf Rankings, said after the tournament\u2019s second round. \u201cIt\u2019s way more tame on that side.\u201d<\/p>\n<p>Near the green on the first hole, Bob Cook, 71, from Puyallup, Wash., has held the quiet sign just as long as Menconi, but with a much higher success rate, he says.<\/p>\n<p>Still, some of the craziness of 16 always finds a way to the front nine at some point.<\/p>\n<p>\u201cIt\u2019s mostly the younger generation who doesn\u2019t play golf,\u201d Cook said. \u201cThey just want to be out here because it\u2019s the cool thing to do, which is great because you can always learn something out here.\u201d<\/p>\n<p>Each year, the Phoenix Open naturally reignites the debate between golf purists, both players and spectators, on the decline of golf etiquette.<\/p>\n<p>\u201cI think it&#8217;s been completely fine. It&#8217;s nice to have,\u201d Viktor Hovland said after shooting a six-under 65 on Saturday. \u201cEvery tournament is a little bit different. This is definitely a unique tournament and it\u2019s not overboard, so I like it.\u201d<\/p>\n<p>Braden Guerrero, 21, flew in from Long Beach, Calif., to experience the 16<sup>th<\/sup> hole firsthand and couldn\u2019t help but marvel at an atmosphere that features spectators in costumes, boos for mediocre shots and the infamous beer shower that rewards holes-in-ones.<\/p>\n<p>\u201cIt\u2019s a dream,\u201d Guerrero said. \u201cWe have people wearing the same outfits, we have people from Europe and everywhere just all coming together to be as loud as we can.\u201d<\/p>\n<p>But not everyone is pleased, with Tom Moore, 68, from Spotsylvania, Va., struggling to see the appeal in the party atmosphere.<\/p>\n<p>\u201cWe\u2019ve been here over nine years and ever since then, it\u2019s really gotten a lot worse,\u201d he said.<\/p>\n<p>Moore and his wife, Lynn, 70, were seated on 16 on Friday, but said they needed to observe from the front nine if they wanted to see a real golf tournament.<\/p>\n<p>\u201cThis is the way a golf tournament should be over here versus 16, which is kind of out of control,\u201d he said.<\/p>\n<p>Love it or hate it, it\u2019s impossible to ignore the 16<sup>th<\/sup> hole\u2019s impact on the growth of the PGA Tour\u2019s popularity.<\/p>\n<p>\u201cI think it&#8217;s great because it brings people that usually don&#8217;t watch golf into the game,\u201d 92<sup>nd<\/sup> ranked Sahith Theegala said the day before the tournament began. \u201cI have a lot of friends that could care less about golf that ask me for tickets for this event. That shows something for sure.\u201d<\/p>\n<p>Theegala\u2019s words rang true on 16, with many fans admitting the atmosphere was a larger draw for them than the actual golf tournament they paid to attend.<\/p>\n<p>\u201cThis is the only time we watch golf,\u201d said Audrey Little, 28, from Denver. \u201cWe all travel from Denver for this because we know that we will have a good time together.\u201d<\/p>\n<p>As the day went on, Little and her friends talked to several fellow spectators, eventually crossing paths with Glennon and his friends. For Glennon\u2019s wife, Samantha, 35, the friends they make on the 16<sup>th<\/sup> hole add a more wholesome aspect to the game of golf, traditionally known as more of an individual sport.<\/p>\n<p>\u201cIt brings a social atmosphere to a game that doesn\u2019t usually allow for social settings,\u201d she said.<\/p>\n<p>Rickie Fowler, the 2019 Phoenix Open champion, said he always enjoyed returning to TPC Scottsdale, crediting the event\u2019s sustained growth in making it one of the premier stops on the PGA Tour.<\/p>\n<p>\u201cThat&#8217;s what make this event unique and special,\u201d Fowler said. \u201cThe Thunderbirds and WM have done a great job over the years. It&#8217;s grown organically. It wasn&#8217;t like they just built it and then tried to fill as years went on. All this added on because the demand was there.<\/p>\n<p>\u201cThis has been 30-plus years in the making.\u201d<\/p>\n<p><em>Nick Neumayer is a sports media specialization graduate student at Medill.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Nick Neumayer Medill Reports SCOTTSDALE, Ariz. \u2014 One of the earliest mentions of golf etiquette came in the Aberdeen Code of 1783 in Scotland, which stated, \u201cwhile a stroke is playing, none of the party should walk about, make any motion or attempt to take off the player\u2019s attention, by speaking or otherwise.\u201d For [&hellip;]<\/p>\n","protected":false},"author":765,"featured_media":106449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5545,5543,31,5544,5552],"tags":[],"class_list":["post-106447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medill-explores-2026","category-msj26","category-sports","category-winter-2026","category-wm-phoenix-open-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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Many believe the raucous crowds and loud energy are crucial to the growth of the game of golf. 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