{"id":12434,"date":"2015-04-07T18:04:46","date_gmt":"2015-04-07T23:04:46","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=12434"},"modified":"2015-04-07T20:32:12","modified_gmt":"2015-04-08T01:32:12","slug":"campaign-advertising-seeks-to-sway-minds-up-to-the-last-minute","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/campaign-advertising-seeks-to-sway-minds-up-to-the-last-minute\/","title":{"rendered":"Campaign advertising seeks to sway minds up to the last minute"},"content":{"rendered":"

By John Rosin<\/p>\n

Campaign advertisements unabashedly seek to sway your mind as they glorify candidates, nudge opinions and try to cinch the outcome of an election.<\/p>\n

The election between Mayor Rahm Emanuel and Jesus \u201cChuy\u201d Garcia marks the first mayoral runoff for Chicago, and the two candidates produced a downpour of different kinds of endorsements that continue through the last hours of the election.<\/p>\n

[vimeo 124368887 w=500 h=281]<\/p>\n

Campaign Ads MOS<\/a> from Medill Reports<\/a> on Vimeo<\/a>.<\/p>\n

\u201cOn a lot of the issues it can seem that they are very similar,\u201d said Rebecca Reynolds, a volunteer for Chicago Votes, a nonprofit organization aimed toward increasing young voter turnout. \u201cWhere their advertisements differ is how they attack one another and where they go when they do.\u201d<\/p>\n

\"RAHMBUTTON\"<\/a>
Entrepreneurs hoping to capitalize on the Chicago elections created buttons for each of the candidates. (Zazzle.com<\/a>)<\/figcaption><\/figure>\n

Emanuel\u2019s campaign took aim at\u00a0Garcia\u2019s lack of ability to run things on a grand scale, while Garcia criticized Emanuel for closing schools and claimed he ignored\u00a0 the neighborhoods and only cared about the \u201cone percent,\u201d Reynolds said.<\/p>\n

During the six weeks of the runoff campaign,\u00a0Emanuel spent about $3.5 million to air more than 2,000 campaign ads on television \u2013 about 40 a day – while Garcia spent $1.7 million for 913 commercials, according to the Illinois State Board of Elections<\/a>.<\/p>\n

\u201cI believe it\u2019s kind of unnecessary, really, just spending too much money on just advertising yourself,\u201d said Michael Washington, a student at Harold Washington College. \u201cYou could\u2019ve been using that money to help out communities in need.\u201d<\/p>\n

While each candidate put millions of dollars into their respective endorsements, there were voters that didn\u2019t see many of the ads.<\/p>\n

\u201cHonestly, I don\u2019t have a TV. And I don\u2019t have a car. So their advertising hasn\u2019t reached me,\u201d said Andy Sullivan, a volunteer for Chicago Votes. \u201cI\u2019ve been stuck doing my own research on the candidates.\u201d<\/p>\n

Of course, even without a TV, those tried and true campaign buttons still carry campaign messages everywhere.<\/p>\n

\"CHUYBUTTON\"<\/a>
Entrepreneurs hoping to capitalize on the Chicago elections created buttons for each of the candidates. (Zazzle.com<\/a>)<\/figcaption><\/figure>\n

 <\/p>\n

Specific financing provided by both Emanuel and Garcia – or any candidate for that matter – prove who each candidate is interested in gaining a vote from, Sullivan said.<\/p>\n

<\/b>\u201cEach candidate has different interests, and the way they\u2019re funding reflects those interests,\u201d said Sullivan. \u201cIf you look at the communities that each candidate is actually speaking to\u2026 you see who actually matters to them in the long run.\u201d<\/p>\n

Despite the amount of money poured into advertising their respective campaigns, Emanuel and Garcia remain in a tight race. The results of the election will be available once polls close at 7 p.m. Tuesday night.<\/p>\n

Photo at top: Campaign advertisements for Rahm and Chuy can be seen throughout\u00a0Chicago\u00a0 (Adriana Cargill\/Medill)<\/div>\n","protected":false},"excerpt":{"rendered":"

By John Rosin Campaign advertisements unabashedly seek to sway your mind as they glorify candidates, nudge opinions and try to cinch the outcome of an election. The election between Mayor Rahm Emanuel and Jesus \u201cChuy\u201d Garcia marks the first mayoral runoff for Chicago, and the two candidates produced a downpour of different kinds of endorsements […]<\/p>\n","protected":false},"author":130,"featured_media":12500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[321,28,30,436],"tags":[],"class_list":["post-12434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-election2015","category-general-interest","category-public-affairs","category-spring-2015"],"yoast_head":"\nCampaign advertising seeks to sway minds up to the last minute - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/campaign-advertising-seeks-to-sway-minds-up-to-the-last-minute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign advertising seeks to sway minds up to the last minute - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By John Rosin Campaign advertisements unabashedly seek to sway your mind as they glorify candidates, nudge opinions and try to cinch the outcome of an election. 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