{"id":14173,"date":"2015-05-06T14:15:46","date_gmt":"2015-05-06T19:15:46","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=14173"},"modified":"2015-05-06T14:53:33","modified_gmt":"2015-05-06T19:53:33","slug":"video-shop-offers-vintage-moped-rentals-in-wicker-park","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/video-shop-offers-vintage-moped-rentals-in-wicker-park\/","title":{"rendered":"VIDEO: Shop offers vintage moped rentals in Wicker Park"},"content":{"rendered":"<p>By Brian MacIver<\/p>\n<p>When Armando Lucenda was a 12-year-old boy growing up in Pilsen 17 years ago, he said he had a choice to make.<\/p>\n<p>\u201cBack in the day, it wasn\u2019t a safe neighborhood,\u201d Lucenda said. \u201cSo I had two options. It was either hanging out with old motorcycles and fixing them, or hanging out with gangs and stuff like that. So I really went to motorcycles. It took a lot of my time but I\u2019m happy about it because now I\u2019m alive.\u201d<\/p>\n<p><!--more--><\/p>\n<p><iframe title=\"Wicker Park moped rental shop opens its doors\" src=\"https:\/\/player.vimeo.com\/video\/127059604?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>That choice has led Lucenda and Anwar Shabazz to open Joyride on May 5, their new Wicker Park business that rents vintage scooters, mopeds and motorcycles.<\/p>\n<p>Shabazz, who has a background in retail, having owned\u00a0two clothing shops prior to starting this new venture, believes his shop is the first of its kind in the city.<\/p>\n<p>\u201cI\u2019ve known a few companies that have done this before, but I don\u2019t think they\u2019re going to make the impact that we are,\u201d Shabazz said. \u201cOther places do rent scooters, but they kind of do it on the side.<\/p>\n<p>\u201cBut this is the only thing we do here. We focus on the customer that has never ridden a bike before.\u201d<\/p>\n<p>The idea for Joyride came after Shabazz, 34, and Lucenda, 29, met through common friends. Although they have very different backgrounds, each co-owner compliments the other, they said.<\/p>\n<p>\u201cHe knows everything there is when it comes to bikes,\u201d Shabazz said. \u201cWhether it\u2019s fixing them, riding them or everything in between. Me, I know how to take a product and show it to the world.\u201d<\/p>\n<p>As with any new business, the owners\u2019 challenge will be to get the word out about their shop, which they predict will be booming this summer.<\/p>\n<p>But what makes their task that much greater is the shop\u2019s location. Joyride is in an alley and no signs on the surrounding streets point to the store.<\/p>\n<p>\u201cWe\u2019ve been here for so long,\u201d said Shabazz. \u201cIt just made sense. We didn\u2019t want to start anything fresh and new with signing a lease. \u2026 It\u2019s kind of a destination place \u2013 you either come here for our scooters or you\u2019re going to keep walking by.\u201d<\/p>\n<p>Lucenda uses the space as his workshop to maintain the fleet.<\/p>\n<p>\u201cThis used to be an art gallery,\u201d he explained, pointing towards the painted walls. \u201cThat was one of the reasons when I walked in that I wanted to be in here because it was cool. I think vintage vehicles are fun, they\u2019re cool. A vintage motorcycle isn\u2019t a necessity, it\u2019s a luxury, it\u2019s a toy.\u201d<\/p>\n<figure id=\"attachment_14190\" aria-describedby=\"caption-attachment-14190\" style=\"width: 1100px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2015\/05\/Image-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14190 size-full\" src=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2015\/05\/Image-1.jpg\" alt=\"Enfield Motorcycle\" width=\"1100\" height=\"619\" srcset=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2015\/05\/Image-1.jpg 1100w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2015\/05\/Image-1-300x169.jpg 300w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2015\/05\/Image-1-1024x576.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/a><figcaption id=\"caption-attachment-14190\" class=\"wp-caption-text\">This Enfield motorcycle has been completely restored by Lucenda and now hosts a Honda engine. (Brian MacIver\/Medill)<\/figcaption><\/figure>\n<p>Joyride also rents out street-legal dirt bikes, and Lucenda said he has plans to one day bring a group of people out for a real dirt bike ride.<\/p>\n<p>\u201cThere is a very awesome place not too far from here, about an hour and a half away in Indiana, that we could have fun with dirt bikes,\u201d he said.<\/p>\n<p>During the winter months, when bike rentals slow down, Lucenda said he is looking to keep the business going by offering classes and seminars on caring for vintage motorbikes.<\/p>\n<p>\u201cI would like to teach people how to maintain their vintage motorcycles,\u201d Lucenda said. \u201cGiving them group classes on how to replace their inner tube, how to replace their oil, how to do a complete inspection if you break down in the middle of the road. \u2026 Simple stuff, but stuff that\u2019s going to make your trip more fun.\u201d<\/p>\n<p>While Cinco de Mayo was the shop\u2019s first official day, the owners said they are going to host a \u201cGrand Opening\u201d event in the coming weeks. Residents of the neighborhood will be able to see the shop and its owners and have their kids try out some of the smaller vintage bikes.<\/p>\n<div id=\"featurecaption\">Photo at top: Armando Lucena fixes a flat tire on one of his mopeds. He has been repairing motorcycles since he was a kid. (Brian MacIver\/Medill)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Brian MacIver When Armando Lucenda was a 12-year-old boy growing up in Pilsen 17 years ago, he said he had a choice to make. \u201cBack in the day, it wasn\u2019t a safe neighborhood,\u201d Lucenda said. \u201cSo I had two options. It was either hanging out with old motorcycles and fixing them, or hanging out [&hellip;]<\/p>\n","protected":false},"author":136,"featured_media":14211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,31,436],"tags":[192],"class_list":["post-14173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-sports","category-spring-2015","tag-promo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VIDEO: Shop offers vintage moped rentals in Wicker Park - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/video-shop-offers-vintage-moped-rentals-in-wicker-park\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDEO: Shop offers vintage moped rentals in Wicker Park - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Brian MacIver When Armando Lucenda was a 12-year-old boy growing up in Pilsen 17 years ago, he said he had a choice to make. \u201cBack in the day, it wasn\u2019t a safe neighborhood,\u201d Lucenda said. \u201cSo I had two options. 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