{"id":19015,"date":"2015-10-27T16:27:37","date_gmt":"2015-10-27T21:27:37","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=19015"},"modified":"2015-10-27T18:27:30","modified_gmt":"2015-10-27T23:27:30","slug":"jewelry-purses-and-coats-oh-my","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/jewelry-purses-and-coats-oh-my\/","title":{"rendered":"Jewelry, purses and coats, oh my!"},"content":{"rendered":"

By Lily Singh<\/p>\n

Red bejeweled lips, turquoise flowers and purple discs \u2013 these were just a few of the pendants on display as women handpicked which ones matched their outfits perfectly.<\/p>\n

A four-day show dedicated to the latest looks just in time for the holidays sounds like any shoppers dream. That\u2019s exactly what was on display when you walked into TransWorld’s Jewelry, Fashion & Accessories Show held in Rosemont at the Donald E. Stephens Convention Center.<\/p>\n

Luckily, this month\u2019s show is one of the five held throughout the year.\u00a0 You\u2019ll want to flag the next show in your iPhone\u00a0 – it’s the holiday show, December 3-6 at the Renaissance Hotel and Convention Center in Schaumburg, Illinois.<\/p>\n

Finding an empty spot on the floor was nearly impossible as the convention center filled with vendor booths for as far as the eye could see. From cooking demonstrations to manicure stations, attendees enjoyed a full day of shopping for Christmas decorations, custom pet collars, faux fur coats and all things clothing, home goods and accessories.<\/p>\n

Just ask attendee Kenyatta Harris of Riverdale, who makes a weekend of it by attending each of the five shows a year with a group of friends.<\/p>\n

\u201cWe try to get things\u00a0that we come for, that we plan to come for,\u201d Harris said. \u201cBut we always find so many other different things that I\u2019m like \u2018Oh my God let\u2019s get this, oh my God let\u2019s get that.’\u201d<\/p>\n

\"IMG_7805\"<\/a><\/div><\/div><\/div>
Necklaces at the show could be purchased for $13.20. (Lily Singh\/Medill)<\/figcaption><\/figure>
\"IMG_7812\"<\/a><\/div><\/div><\/div>
The show offered shoppers lots of variety when it came to winter coats. (Lily Singh\/Medill)<\/figcaption><\/figure>
\"IMG_7814\"<\/a><\/div><\/div><\/div>
Snowman decorations sold for $9.99. (Lily Singh\/Medill)<\/figcaption><\/figure>
\"IMG_7816<\/a><\/div><\/div><\/div>
Small metallic Christmas trees sold for $10.99 and medium-sized trees sold for $18.99. (Lily Singh\/Medill)<\/figcaption><\/figure><\/div><\/div>\n

\u201cFor us it\u2019s more about brand exposure,\u201d said Dan Demir, co-owner of Choice Apparel Company, a Chicago-based company specializing in tri-blend clothing. \u201cI mean there\u2019s foot traffic here that you can\u2019t get at most brick and mortar locations or pop-ups.\u201d<\/p>\n

Jordan Campuzano, owner of Mavi Bandz and a first-time vendor at the show featured her company\u2019s adjustable non-slip headbands in everything from the Chicago flag print to a glitzy pink ombre.<\/p>\n

\u201cYou get thousands of people coming through who are looking for accessories and so it\u2019s a great platform for moving product and getting your name out and we\u2019ve done really well,\u201d Campuzano said.<\/p>\n

The audience at TransWorld shows is different from the usual athletic audience Mavi Bandz reaches out to at marathons and races.<\/p>\n

\u201cWe\u2019re catering to two different [groups]. We\u2019re catering to our retail market and our wholesale market,\u201d Campuzano said. \u201cThat\u2019s why this is a great platform for a lot of us.\u201d<\/p>\n

Campuzano estimates adding 15 new salons and boutiques to her customers and clientele as a result of this show. She said she was pleasantly surprised to have both a wholesale audience and a cash and carry customer.<\/p>\n

\u201cIt\u2019s great, now you have someone else who is actively promoting your brand so that\u2019s what we\u2019re looking for,\u201d Campuzano said.<\/p>\n

For the vendors, taking part in the show several times a year has its own perks.<\/p>\n

\u201cThis being our second show, every person from the first show that we sold to came back around and actually bought more from us,\u201d Demir said.<\/p>\n

Demir said he believes in the business growth opportunities at the show. \u201cIf we could retain 100 customers for every show, 10 years down the road we\u2019ve got something special.\u201d<\/p>\n

Photo at top: Jewelry on display at Transworld’s Jewelry, Fashion & Accessories Show at\u00a0the Donald E. Stephens Convention Center. (Lily Singh\/Medill)<\/div>\n","protected":false},"excerpt":{"rendered":"

By Lily Singh Red bejeweled lips, turquoise flowers and purple discs \u2013 these were just a few of the pendants on display as women handpicked which ones matched their outfits perfectly. A four-day show dedicated to the latest looks just in time for the holidays sounds like any shoppers dream. That\u2019s exactly what was on […]<\/p>\n","protected":false},"author":178,"featured_media":19016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[509],"tags":[192],"class_list":["post-19015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fall-2015","tag-promo"],"yoast_head":"\nJewelry, purses and coats, oh my! - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/jewelry-purses-and-coats-oh-my\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jewelry, purses and coats, oh my! - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Lily Singh Red bejeweled lips, turquoise flowers and purple discs \u2013 these were just a few of the pendants on display as women handpicked which ones matched their outfits perfectly. 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