{"id":22284,"date":"2015-12-10T09:39:27","date_gmt":"2015-12-10T15:39:27","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=22284"},"modified":"2015-12-10T09:39:27","modified_gmt":"2015-12-10T15:39:27","slug":"an-artists-eye-on-fashion","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/an-artists-eye-on-fashion\/","title":{"rendered":"An artist’s eye on fashion"},"content":{"rendered":"

By Lily Singh<\/strong><\/p>\n

Tucked behind a gray fedora, Rosemary Fanti\u2019s<\/a> eyes floated between her subjects and her canvas as she crafted her live fashion illustrations of customers in the fragrance department\u00a0at Bloomingdale\u2019s on Michigan Avenue.<\/p>\n

As Fanti illustrated, person after person stood by to admire her work. Shoppers who may have otherwise been in a rush paused to comment on the detailed artwork that took form right in front of their eyes.<\/p>\n

I watched her illustrate a customer in her favorite floor-length gown \u2013 a magical fantasy since the woman was wearing a skirt and blouse. Then I overheard another conversation take place behind me. A daughter explained to her mom how Fanti could illustrate them in whatever outfits they pleased and even change their hair! The beauty of fashion illustration, I quickly figured out, is that it beat Photoshop even before Photoshop was\u00a0an option.<\/p>\n

\u201cAll these illustrations that I did of these people, of these customers, it never existed before and it\u2019s a really unique thing and hopefully they\u2019ll treasure it, hopefully they\u2019ll frame it, hopefully they\u2019ll remember their experience at Bloomingdale\u2019s or at Neiman\u2019s or wherever I\u2019m at,\u201d Fanti said.<\/p>\n

Fanti is a fashion illustrator based in Chicago, an artist whose journey into the fashion world began at a young age.<\/p>\n

\u201cAs a child I was very interested in fashion\u2026and I loved to draw, even on the wall of my bedroom,\u201d Fanti said. \u201cMy mother sent me to\u00a0\u00a0The School of the Art Institute [of Chicago] on Saturdays and then in the summers.\u201d<\/p>\n

She earned her degree in fashion design from the Fashion Institute of Technology in New York City and began working with designers to translate their ideas onto paper. After five years of freelancing in New York City, she moved back to her hometown.<\/p>\n

\u201cWhen I moved back to Chicago, since Chicago\u2019s more of an advertising town than fashion, I found most of my work in advertising.\u201d<\/p>\n

But fashion illustration remained her first love.<\/p>\n

\u201cI was always fascinated with the illustrators from the 50\u2019s and 40\u2019s, you know, when it was at its height,\u201d Fanti said.<\/p>\n

Fashion illustrations filled\u00a0top magazine covers during the early 1900\u2019s. Conde Nast\u2019s website notes that Vogue began replacing fashion illustrations with photo illustrations in 1932.<\/p>\n

\u201cNowadays they don\u2019t use illustration as much as they used to and that was only because printing photography \u2013 the process \u2013 wasn\u2019t as good as it is now and that\u2019s why they used so many illustrations in catalogs and all that,\u201d Fanti said.<\/p>\n

In a day when people have cameras always handy, even in their cell phones, a photo doesn\u2019t seem to have the same wow factor that it once did. And that\u2019s a good thing for Fanti.<\/p>\n

\u201cSo now it\u2019s like the opposite now it\u2019s like \u2018Wow an illustration, somebody actually did it with their hand,\u2019\u201d Fanti said. \u201cSo that seems to be a more personal thing in this era of impersonal things or digitally produced.\u201d<\/p>\n

\"\"<\/a><\/div><\/div><\/div>
Fanti creates illustrations from photos if a client is not in the area or would like a captured moment to be illustrated. <\/figcaption><\/figure>
\"\"<\/a><\/div><\/div><\/div>
Fanti has a background as a creative director and is well versed in digital graphic design. <\/figcaption><\/figure>
\"\"<\/a><\/div><\/div><\/div>
Fanti can be found on Facebook where she lets followers know when and where her next public event will be. <\/figcaption><\/figure>
\"\"<\/a><\/div><\/div><\/div>
Aside from drawing customers at popular retail events, Fanti also receives commissions from individuals for illustrations. <\/figcaption><\/figure>
\"\"<\/a><\/div><\/div><\/div>
When she illustrates live, Fanti creates more of an impression of the person and not an exact portrait. <\/figcaption><\/figure>
\"\"<\/a><\/div><\/div><\/div>
Fanti really enjoys drawing women because of the beautiful gowns and intricate jewelry they wear. <\/figcaption><\/figure><\/div><\/div>\n

Fanti has worked for a number of corporate clients, including Bloomingdale\u2019s, Neiman Marcus, Macy\u2019s and Saks Fifth Avenue.<\/p>\n

\u201cWe are always looking to infuse creative and memorable moments\u00a0into our customers shopping experience and Rosemary’s illustrations are the perfect way to do that,\u201d said Alison Fichter, public relations and special events manager at Bloomingdale\u2019s Chicago.<\/p>\n

Working for major retailers has allowed Fanti to participate in various special events where the brand would like to enrich a customer\u2019s experience.<\/p>\n

\u201cShe has participated with us at a Chloe Drew handbag event where she sketched the client with the Chloe Drew handbag that they had selected,\u201d said Tina Koegel, public relations manager at Neiman Marcus on Michigan Avenue. \u201cShe has also participated with our shoe events where she will sketch a client holding one of their favorite pair of shoes and the clients absolutely love it.\u201d<\/p>\n

Customers at events like these are able to walk away with a piece of art to accompany their purchase.<\/p>\n

As someone who has been a witness to fashion over the years, Fanti has seen a distinct change take place in the way people dress.<\/p>\n

\u201cIt\u2019s so individualized and I think back when I was little, when you went out, you had little gloves on and people dressed to go shopping or they dressed to go on an airline,\u201d Fanti said. \u201cAnd people had uniforms, and the stewardesses and the nurses back then were in a particular type of uniform.\u201d<\/p>\n

Today\u2019s street fashion has a much more relaxed look and feel. A quick outfit for a shopping trip\u00a0can be as simple as a tee paired with jeans and Converse shoes. But that may not always match the outfit someone might imagine themselves wearing.<\/p>\n

\u201cI notice when I illustrate live how many of these women wanted me to put them in something different. Maybe a really cool cocktail dress \u2013 they still like to dress up.\u201d<\/p>\n

\u201cI think when you draw fashion it\u2019s important to emphasize certain things \u2013 the eyes, the lips, you want to accentuate the positive,\u201d Fanti said. \u201cYou want to accentuate it as though you\u2019re drawing an idealized version of yourself \u2013 and if you want reality, you take a selfie.\u201d<\/p>\n

The models who work the runways in fashion shows are tall and lean so it only makes sense that fashion illustrations take on this same feel.<\/p>\n

\u201cTraditionally when you\u2019re drawing a human, it\u2019s about 7 heads high. If you\u2019re doing fashion, you want to do 10 heads high \u2013 elongated,\u201d she said. \u201cFashion looks better elongated, exaggerated in that way.\u201d<\/p>\n

As an artist, Fanti has many tools at her disposal, with a preference for certain mediums depending on her end goal.<\/p>\n

\u201cI pretty much use these ink brushes and Prismacolor pencils and I use a makeup case to carry them all,\u201d Fanti said. \u201cI love working in pastels and watercolor, but it\u2019s messy when I do live events.\u201d<\/p>\n

Fanti loves fashion and loves drawing people and she has found a career that allows her to live at the intersection of both. Watching her in her element and interacting with the people she illustrates, one thing is clear \u2013 she loves what she does.<\/p>\n

“I think going back to when I was a little kid, loving fashion\u2026this is like a dream job for me,\u201d she said. \u201cIt\u2019s like I can\u2019t imagine doing anything else.\u201d<\/p>\n

Photo at top: Rosemary Fanti illustrates a customer at a Bloomingdale’s fragrance event. (Lily Singh\/Medill)<\/div>\n","protected":false},"excerpt":{"rendered":"

By Lily Singh Tucked behind a gray fedora, Rosemary Fanti\u2019s eyes floated between her subjects and her canvas as she crafted her live fashion illustrations of customers in the fragrance department\u00a0at Bloomingdale\u2019s on Michigan Avenue. As Fanti illustrated, person after person stood by to admire her work. 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