{"id":24364,"date":"2016-01-19T17:00:48","date_gmt":"2016-01-19T23:00:48","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=24364"},"modified":"2016-01-20T10:05:25","modified_gmt":"2016-01-20T16:05:25","slug":"analysts-share-positive-outlook-for-mcdonalds-after-share-price-surges","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/analysts-share-positive-outlook-for-mcdonalds-after-share-price-surges\/","title":{"rendered":"Analysts Share Positive Outlook for McDonald’s After Share Price Surges"},"content":{"rendered":"

By Ashesha Mehrotra<\/strong><\/p>\n

Analysts are becoming increasingly optimistic about the future of McDonald\u2019s Corp., after the company started 2016 on a positive note with a sharp rise in its stock price since last year and reported a gain in the U.S. comparable sales for the first time after 2013.<\/p>\n

After years of slumping sales and reports of poor customer service, McDonald\u2019s turnaround strategy, which includes healthier menu options, drive-thru gourmet and all-day breakfast, seems to be paying off.<\/p>\n

<\/p>\n

MCD stock closed at $117.58 on Jan 4. 2016, up a whopping 25 percent from $94.13 at the start of 2015. The stock had hit a record high of $118.14 on Dec. 31, 2015.<\/p>\n

\u201cSales trends have improved at MCD that explains the stock\u2019s rise. Sales are faster due to faster drive thru times, lower gas prices that have helped consumers with the ability to spend more on out to eat meals, and the rollout of all day breakfast. Hopefully, more to come from MCD in 2016,\u201d said Jack P. Russo, an analyst at Edward Jones, in an e-mail.<\/p>\n

Earlier this month, Nomura Securities and Zacks Investment Research upgraded their rating to buy for the stock. Both organizations predicted a target price of $135 for the fast-food chain, a 15 percent increase from the current price of $117.50.<\/p>\n

McDonald’s stock prices Jan. 2015- Jan.2016 <\/h2>\n

[field name=”chart”]<\/p>\n

MCD stock finished 2015 on a high note as its stock ended gaining nearly 26 percent and analysts predict that it will continue to rise further in 2016. All prices in USD. (Ashesha Mehrotra\/MEDILL) <\/div>\n

Analysts at Zacks said that the company’s focus on product innovation, digital media and efforts to customize burgers through programs such as \u201cCreate Your Menu\u201d are helping it to regain its lost glory.<\/p>\n

Additionally, the management\u2019s strategy is to franchise 93 percent of its restaurants as opposed to the present 81 percent, from 3,500 restaurants to 4,000 restaurants, by 2018.<\/p>\n

By restructuring its global model through selling more restaurants to franchise operators and regrouping its market abroad into various categories, the company estimates a reduction\u00a0of $300 million in its annual sales, general and administrative costs, a goal expected to be fulfilled by the end of 2017.<\/p>\n

This will increase free cash flow, allowing reinvestment for an improved brand recognition and shareholder return, said analysts in\u00a0the latest Zacks Equity Research Report on McDonald’s.<\/p>\n

R.J. Hottovy, consumer equity strategist at Morningstar, stated in an online report, \u201cWe appreciate McDonald\u2019s aspirations to becoming a nimbler organization, particularly with respect to making more menu and marketing decisions at the local and regional level.\u201d<\/p>\n

McDonald\u2019s reported earnings of $1.31 billion, or $1.40 per share, for the quarter that ended Sept. 30, up from $1.06 billion, or $1.09 per share, a year earlier.<\/p>\n

\"McDonald's
McDonald’s stock price shot up after it introduced the all-day breakfast option in October 2015. (Ashesha Mehrotra\/MEDILL)<\/figcaption><\/figure>\n

The main aim for the brand has been \u201crepositioning McDonald\u2019s as a modern, progressive burger company\u201d and \u201cimproving consumer perceptions\u201d of quality, said its president and CEO Steve Easterbrook, during the third-quarter earnings call in October.<\/p>\n

Analysts also like the consistent rewards to shareholders through share repurchases and high dividends. The company is known for increasing its dividend every year since beginning payouts in 1976. It last bumped the dividend, by 5 percent, in September 2015.<\/p>\n

However, perhaps incongruously, in the face of all this optimism the consensus estimate of 27 analysts polled by Bloomberg is EPS in the current quarter of just $1.22, the same as last year.<\/p>\n

Analyst Ivan Feinseth of Tigress Financial Partners, who maintains a neutral rating on the stock, wrote in a report, \u201cWe believe that MCD\u2019s shares have gotten ahead of tangible signs that its turnaround efforts are taking hold. As a result, the company\u2019s evaluation metrics are high, given the uncertainties about its plans and its Performance Metrics that continue to deteriorate.<\/p>\n

Nevertheless, the company expects to report positive fourth quarter comparable sales in all segments; it reports on Jan. 25 before markets open.<\/p>\n

Shares of McDonald\u2019s closed Tuesday at $117.50, up 2 percent from Friday\u2019s close.<\/p>\n

Photo at top: McDonald’s gets positive ratings from analysts at the beginning of 2016. (Ashesha Mehrotra\/MEDILL)<\/div>\n","protected":false},"excerpt":{"rendered":"

By Ashesha Mehrotra Analysts are becoming increasingly optimistic about the future of McDonald\u2019s Corp., after the company started 2016 on a positive note with a sharp rise in its stock price since last year and reported a gain in the U.S. comparable sales for the first time after 2013. After years of slumping sales and […]<\/p>\n","protected":false},"author":239,"featured_media":24480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,585],"tags":[762,688,111,760,329,435,761,763],"class_list":["post-24364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-winter-2016","tag-analysts","tag-business","tag-illinois","tag-mcdonalds","tag-medill","tag-northwestern-university","tag-stocks","tag-winter-2016"],"yoast_head":"\nAnalysts Share Positive Outlook for McDonald's After Share Price Surges - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/analysts-share-positive-outlook-for-mcdonalds-after-share-price-surges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analysts Share Positive Outlook for McDonald's After Share Price Surges - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Ashesha Mehrotra Analysts are becoming increasingly optimistic about the future of McDonald\u2019s Corp., after the company started 2016 on a positive note with a sharp rise in its stock price since last year and reported a gain in the U.S. comparable sales for the first time after 2013. 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