{"id":24784,"date":"2016-01-20T15:34:36","date_gmt":"2016-01-20T21:34:36","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=24784"},"modified":"2016-01-20T15:35:30","modified_gmt":"2016-01-20T21:35:30","slug":"local-gyms-survive-without-new-years-crowd","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/local-gyms-survive-without-new-years-crowd\/","title":{"rendered":"Local gyms survive without New Year&#8217;s crowd"},"content":{"rendered":"<p><strong> By Lena Blietz <\/strong><\/p>\n<p class=\"dropcap\">The new year brings resolutions of every kind, but with the goal of losing weight filling this year&#8217;s top spot, many are flooding to gyms.<\/p>\n<p>To tap into that, many\u00a0fitness centers\u00a0offer New Year&#8217;s promotions to get more members in January.<\/p>\n<p>But for\u00a0two local gyms, new clients looking to fulfill resolutions are not their main clients or source of income.<\/p>\n<p><iframe title=\"final 20160120 - RESOLUTIONS - PKG - BLIETZ\" src=\"https:\/\/player.vimeo.com\/video\/152467033?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p><!--more-->&#8220;The New Year&#8217;s resolution market is a market that is not necessarily serious about fitness,&#8221; said Todd Nief, owner of South Loop Strength and Conditioning. &#8220;They&#8217;re often looking for a quick fix, which is just not what we are at all,&#8221;<\/p>\n<p>His gym, which focuses on CrossFit, looks for clients who\u00a0are willing to dedicate a large amount of time to improving their health. He also said the programs are expensive, which can deter clients looking for short term fitness.<\/p>\n<p>Only eight percent of people keep their resolutions each year, according to a study at the University of Scranton, forcing gyms to rely on other tactics to keep clients coming back.<\/p>\n<p>Luis Centero, the owner of Fit Results, gives credit to a community feeling at this small gym in the Loop. He said clients get to know each other by name, adding to the closeness of the gym.<\/p>\n<p>Both owners said their businesses do not rely on a marketing push for new January clients the way larger gyms do because of year-round dedication from their members.<\/p>\n<div id=\"\u201dfeaturecaption\u201d\">Photo at top:Jamie Donaldson, lead trainer at South Loop Strength and Conditioning, lifts during open gym hours. (Lena Blietz\/ Medill)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Lena Blietz The new year brings resolutions of every kind, but with the goal of losing weight filling this year&#8217;s top spot, many are flooding to gyms. To tap into that, many\u00a0fitness centers\u00a0offer New Year&#8217;s promotions to get more members in January. But for\u00a0two local gyms, new clients looking to fulfill resolutions are not [&hellip;]<\/p>\n","protected":false},"author":177,"featured_media":24802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[585],"tags":[],"class_list":["post-24784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winter-2016"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local gyms survive without New Year&#039;s crowd - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/local-gyms-survive-without-new-years-crowd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local gyms survive without New Year&#039;s crowd - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Lena Blietz The new year brings resolutions of every kind, but with the goal of losing weight filling this year&#8217;s top spot, many are flooding to gyms. To tap into that, many\u00a0fitness centers\u00a0offer New Year&#8217;s promotions to get more members in January. 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