{"id":3187,"date":"2015-01-15T17:14:59","date_gmt":"2015-01-15T23:14:59","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/justus\/?p=70"},"modified":"2015-01-22T19:48:52","modified_gmt":"2015-01-23T01:48:52","slug":"millennials-inspired-by-chicagos-tinder-for-jobs-employers-doubtful","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/millennials-inspired-by-chicagos-tinder-for-jobs-employers-doubtful\/","title":{"rendered":"Millennials inspired by Chicago&#8217;s &#8216;Tinder for jobs&#8217;; employers doubtful"},"content":{"rendered":"<p>By Laura Furr<\/p>\n<p>Gionni Crawford, 20, is looking for a job.<\/p>\n<p>A recent graduate from <a href=\"http:\/\/www.specshoward.edu\">Specs Howard School of Media Arts<\/a> in Southfield, Michigan, Crawford will be relocated from his job as a cellphone vendor at his hometown Target in Detroit when it closes at the end of the month.<\/p>\n<p>A self-described \u201chustler,\u201d Crawford said he is trying to land a full-time sales position by using all possible platforms including <a href=\"http:\/\/nsphire.com\">nspHire<\/a>\u2014a new Chicago-based mobile job-matching app that uses Tinder\u2019s \u201cswipe right\u201d feature to encourage communication between job seekers and hirers.<!--more--><\/p>\n<div id=\"related\">WHO:<br \/>\nnspHire, founded by Dan Mullaney, Rasheen Carbin and Darryl GloverWHAT:<br \/>\nJob-matching app that combines \u201cswipe right\u201d feature of Tinder with use of your Linked-In profile.WHERE:<br \/>\nHeadquartered in Oak Brook, IL, geared toward millennials in the Chicago and Midwest area with hopes of expanding nationally.WHEN:<br \/>\nReleased in October 2014 for Android, November 2014 for iOS.<\/p>\n<p>WHY:<br \/>\nTo introduce a familiar mobile interface to the job search market and encourage direct communication between job seekers and hirers.<\/p>\n<p>HOW:<\/p>\n<ul>\n<li>Join app and import LinkedIn profile<\/li>\n<li>Enter search terms, job specifications and location<\/li>\n<li>Swipe through series of employers looking to hire\u2014Swipe right if interested, Swipe left if you want to keep looking<\/li>\n<li>Employers will follow a similar process to view your profile<\/li>\n<li>If employer also swipes right you will be \u201cmatched\u201d and will be allowed to communicate through the In-App Chat<\/li>\n<li>The rest is up to you and the employer<\/li>\n<\/ul>\n<\/div>\n<p>The goal: to employ millennials.<\/p>\n<p>Crawford, who began using the app shortly after its release in October, said he appreciates nspHire\u2019s usability.<\/p>\n<p>\u201cIt\u2019s meeting people where they already are,\u201d he said \u201cYou don\u2019t have to be highly qualified to use it. It\u2019s different from traditional platforms so it gives you an edge.\u201d<\/p>\n<p>But while 10,000 job seekers, like Crawford, have flocked to the app in the past three months, employers have not.<\/p>\n<p>Since joining the app, Crawford has received only five \u201cmatches\u201d and has communicated with one employer.<\/p>\n<p>Rasheen Carbin, CMO and co-founder of nspHire, confirmed that the app currently hosts only 80 employers. It has landed jobs for 10 users.<\/p>\n<p>\u201cIt\u2019s very easy to get candidates but it\u2019s harder to get employers,\u201d Carbin said. \u201cEspecially if you want them to do something that they\u2019re not used to doing.\u201d<\/p>\n<p>According to Carbin, the app was created to benefit both employees and employers.<\/p>\n<p>He said that he and co-founders Dan Mullaney and Darryl Glover, who previously worked on an app to place MBA graduates with short-term work, were determined to create a system that would help combat what he sees as millennials\u2019 pessimistic outlook on the job market.<\/p>\n<p>\u201cMillennials are very conversant in mobile,\u201d he said. \u201cWe thought that this was a good chance to be able to reach people wherever they are at any time.\u201d<\/p>\n<p>He added that they want to make it easier for employers to sift through the hundreds of applicants they saw per job posting, quickly \u201cmatching\u201d them with candidates.<\/p>\n<p>\u201cOne of the things we learned that led us to nspHire was that speed was very important,\u201d Carbin said. \u201c[Hirers] normally went with who was qualified and came first or second.\u201d<\/p>\n<p>But Carbin said he, Mullaney and Glover realized that the transition to a completely mobile hiring process might have been too drastic, as most recruiters are \u201creliant on old school approaches.\u201d<\/p>\n<p>\u201cYou naturally assume it\u2019s such a good idea that people would flock to it,\u201d he said. \u201cWe didn\u2019t account that this is totally new for [employers] and we need to ease them into the process.\u201d<\/p>\n<p>However, employers and fellow app creators said that nspHire\u2019s problems lie elsewhere.<\/p>\n<p>Christine Bedalow, director of talent acquisition at <a href=\"http:\/\/www.lyonscg.com\">Lyons Consulting Group<\/a> in Chicago, said she suspects employers are not holding out on nspHire because of its mobile element, but because they simply don\u2019t have a use for it.<\/p>\n<p>\u201cAny app today should have the ability to solve a problem; that\u2019s what you build your brand on and that\u2019s what you promote yourself on,\u201d said Bedalow, whose company builds apps and websites for midsized companies.<\/p>\n<p>Bedalow hired more than 100 people for Lyons in the last 13 months and plans to hire about 50 more employees this year. She said platforms such as LinkedIn and internal applicant tracking systems, which she said she uses on her computer and mobile device daily, have already solved nspHire\u2019s problem.<\/p>\n<p>\u201cMy biggest question with the app would be: \u2018Why would you think your app would even match LinkedIn when it is the largest global networking site ever?\u2019 \u201d she said.<\/p>\n<p>Reilly Davis, creator of an almost identical San Francisco-based app, said employers challenged him with the same type of questions.<\/p>\n<p>\u201cIt was an additional thing in [employers\u2019] workflow,\u201d Davis said. \u201cThey use LinkedIn and applicant tracking systems. They didn\u2019t need another tool.\u201d<\/p>\n<p>Though his app, <a href=\"https:\/\/www.emjoyment.com\">Emjoyment<\/a>, shut down in August due to low employer buy-in, he said there still needs to be a change in the way people find jobs.<\/p>\n<p>\u201cI feel like it\u2019s one of those fields where a lot of companies want to disrupt it and make it better,\u201d he said. \u201cIt\u2019s very slow moving and there are many ingrained behaviors.\u201d<\/p>\n<p>Carbin said despite their initial setbacks, they plan to be this disrupter.<\/p>\n<p>The co-founders are in negotiations with a job aggregator in Kansas with hopes of adding up to 4 million new jobs to the app in the next two months. They are also working to add a Web element to appeal to employers.<\/p>\n<p>\u201cWe are learning new things every day,\u201d Carbin said. \u201cOne of the interesting things about starting a business is you are constantly having your assumptions questioned or proven wrong.\u201d<\/p>\n<p>As for Crawford, he is taking a similar approach and is staying committed. He plans to continue to use the app for his job search.<\/p>\n<p>\u201cI\u2019m going to have to adjust and adapt to the changes,\u201d he said. \u201cIt seems like maybe this was a sign. Maybe there is something greater for me out there.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Laura Furr Gionni Crawford, 20, is looking for a job. A recent graduate from Specs Howard School of Media Arts in Southfield, Michigan, Crawford will be relocated from his job as a cellphone vendor at his hometown Target in Detroit when it closes at the end of the month. A self-described \u201chustler,\u201d Crawford said [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":4297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,28,1],"tags":[211],"class_list":["post-3187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-general-interest","category-uncategorized","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Millennials inspired by Chicago&#039;s &#039;Tinder for jobs&#039;; employers doubtful - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/millennials-inspired-by-chicagos-tinder-for-jobs-employers-doubtful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials inspired by Chicago&#039;s &#039;Tinder for jobs&#039;; employers doubtful - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Laura Furr Gionni Crawford, 20, is looking for a job. A recent graduate from Specs Howard School of Media Arts in Southfield, Michigan, Crawford will be relocated from his job as a cellphone vendor at his hometown Target in Detroit when it closes at the end of the month. A self-described \u201chustler,\u201d Crawford said [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/millennials-inspired-by-chicagos-tinder-for-jobs-employers-doubtful\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-15T23:14:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-01-23T01:48:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2015\/01\/nsphire.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"laurafurr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"laurafurr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/millennials-inspired-by-chicagos-tinder-for-jobs-employers-doubtful\/\",\"url\":\"https:\/\/news.medill.northwestern.edu\/chicago\/millennials-inspired-by-chicagos-tinder-for-jobs-employers-doubtful\/\",\"name\":\"Millennials inspired by Chicago's 'Tinder for jobs'; 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