{"id":33851,"date":"2016-03-16T17:24:56","date_gmt":"2016-03-16T22:24:56","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=33851"},"modified":"2016-03-25T16:51:13","modified_gmt":"2016-03-25T21:51:13","slug":"more-chinese-tourists-arrive-but-at-a-slowing-pace","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/more-chinese-tourists-arrive-but-at-a-slowing-pace\/","title":{"rendered":"More Chinese tourists arrive, but at a slowing pace"},"content":{"rendered":"

By Xuanyan Ouyang<\/strong><\/p>\n

Yuzhuo Zhang was looking at the Van Gogh\u2019s Bedrooms exhibition at the Art Institute of Chicago. He came to\u00a0the\u00a0U.S. mainly for an interview at a university in Maryland and to\u00a0shop for his wedding in July.<\/p>\n

\u201cThe economy, both globally and in China, is not good now, so we tend to be more rational in terms of shopping,\u201d said Zhang. \u201cAs far as I know, some companies in China are not doing well, and some even went bankrupt or were closed down. So I think both companies and individuals reduce their travelling to the U.S. \u201d
\n

\"Art
Art Institute of Chicago.<\/figcaption><\/figure>
\nZhang is one of the huge influx\u00a0of Chinese tourists–more than 2 million in 2014–\u00a0driving the continuing growth of tourism in the U.S. But the slowing economic growth in\u00a0China\u00a0and depreciation of the Chinese currency may discourage them from coming here.<\/p>\n

Nevertheless,\u00a0Aizhou Liu, a high school graduate who travelled alone to Chicago to visit colleges for future application decisions, said\u00a0these factors\u00a0did not impact her family\u2019s traveling at all.<\/p>\n

\u201cActually, the devaluation is not that bad, just point-something percent rise,\u201d said Liu.<\/p>\n

<\/p>\n

China has been the fastest-growing outbound market and spender in the\u00a0global\u00a0tourism industry since 2012, according to the 2015 Tourism Highlight Report by the United Nations World Tourism Organization. Chinese international travelers spent U.S. $165 billion globally\u00a0in 2014, a 27 percent increase from $129 billion in 2013.<\/p>\n

Looking at global tourism receipts, which are expenditures by international\u00a0visitors including airfare on national carriers, China contributed\u00a013 percent of\u00a0the world total.<\/p>\n

However, the second-largest economy reported in mid-January a\u00a0gross domestic product\u00a0growth rate of 6.9 percent in 2015, a 25-year low.<\/p>\n

\u201cSo far, the impact has not been very big. Arrivals continue to grow, although at a slower pace,\u201d Ron Erdmann, deputy director of research\u00a0in the U.S. Department of Commerce, responded in an e-mail.<\/p>\n

Nuno Ribeiro, a University of Illinois professor of recreation, sport and tourism, said that economic\u00a0cooling has less influence on wealthier Chinese.<\/p>\n

Most of the Chinese tourists coming to the U.S. are upper middle class who are willing to spend freely.\u00a0According to the Department of Commerce, the average Chinese\u00a0visitor to\u00a0the U.S. in 2014\u00a0spent more than $10,800, including air fare.<\/p>\n

\u201cTourism is a rather unique, economic, social and cultural activity,\u201d Ribeiro added. \u201cAlthough tourism competes for discretionary income, it is also known that tourists, once they have their spending pattern established in\u00a0regard to travel, they are very unlikely to reduce their travel consumption. It is one of the paradoxes of tourism studies.\u201d<\/p>\n

Some Chinese Tourists are Spending Less
\n<\/strong><\/h1>\n

Wendy Zhang chose to come to Chicago mainly because she has a friend here who can show her around. She\u00a0said the\u00a0devaluation of the Chinese currency and the cooling Chinese economy\u00a0did not affect\u00a0her decision to travel to the U.S.\u00a0and will not impact\u00a0her consumption during the trip.<\/p>\n

\u201cThe imported products in China are much, much more expensive,\u201d said Wendy Zhang. \u201cEven though the Chinese currency yuan is devalued now, things in the U.S. are still much cheaper, not to mention the fact that we can get discounts in the U.S. and I do not buy real luxuries but may spend at most a few hundred dollars at one time.\u201d<\/p>\n

But Yuzhuo Zhang said he is changing his consumption pattern in the U.S. to some extent, in line with Ribeiro\u2019s analysis that Chinese tourists might spend less instead of giving up their trips.<\/p>\n

\u201cWhen you do a large amount of shopping, the less than one point increase in currency exchange has a big impact because I may spend ten to twenty thousand U.S. dollars for shopping this time,\u201d said Yuzhuo Zhang. He added that he would prefer to shop in places like Maryland instead of in Chicago where the sales\u00a0tax is one of the highest in the nation.<\/p>\n

Jun Liu, deputy consul general at the Chinese Consulate General in Chicago, said the economic slowdown and currency devaluation in China might have less influence on the U.S. than nearby countries such as Thailand, South Korea and Japan. He said it is partly because of the efforts made by the U.S. and China in recent years.<\/p>\n

In November 2014, President Obama announced at the Asia-Pacific Economic Cooperation summit that the\u00a0U.S. and China\u00a0had\u00a0reached a reciprocal agreement on a 10-year visa policy for tourists and business people. The new policy allows citizens from both countries to get multiple-entry\u00a0visas for up to 10 years, which is the longest visa possible under U.S. law.<\/p>\n

According to a press release from\u00a0the White House, the new visa policy will boost the number of Chinese tourists to 7.3 million by 2021, from 2.2 million in 2014,\u00a0and contribute about $85 billion and create up to 440,000 U.S. jobs.<\/p>\n

During his visit to the U.S last September, Chinese President Xi Jinping announced that\u00a0the two countries agreed to make the year 2016 the \u201cChina-U.S. Tourism Year\u201d. Experts in the tourism industry believe this will facilitate the tourism exchange between the two countries.<\/p>\n

Chicago is Working to Gain a Bigger Share<\/strong><\/h1>\n

As\u00a0for the tourism industry in Chicago, China\u2019s economic slowdown and yuan devaluation pose both opportunities and challenges.<\/p>\n

Choose Chicago, the tourism bureau of Chicago, has set \u201cpromoting the city as a premier cultural destination\u201d as its main strategy to \u201celevate Chicago to among the top five U.S. cities for inbound international travel by 2020\u201d.<\/p>\n

\u201cChicago is a typical American city, it\u2019s different from New York. New York is international and cosmopolitan, but Chicago has authentic American culture and people are nice,\u201d said Liu, of the Chinese Consulate. \u201cMy friends who visited Chicago are impressed by the beauty, the landscaping and architecture of Chicago and they often want to come back.\u201d<\/p>\n

The City of Chicago has officially embraced the Chinese New Year and enhanced the annual celebration with various events and cultural exchange.\u00a0\u00a0This year the third such joint observance kicked off with Jackie Chan\u2019s Long Yun Kung Fu Troupe performance on Feb. 8, followed by Art Institute tours in Mandarin, and other events at the Chicago History Museum and the Chicago Botanic Garden–all at least partly intended to attract more Chinese tourists.<\/p>\n

\"Jackie
Jackie Chan\u2019s Long Yun Kung Fu Troupe performance in Chicago on Feb. 8. (Photo courtesy of The Chinese Fine Arts Society)<\/figcaption><\/figure>\n

Despite these efforts, Chicago is not on the list of\u00a0 top international destinations for Chinese tourists. Even domestically it is in a weaker position in competition with West\u00a0Coast\u00a0and East Coast cities.<\/p>\n

The average number of states that Chinese travellers visited was 1.7 and 1.8 respectively in 2013 and 2014, according to the U.S. Department of Commerce statistics. That survey also shows that California comprised 46.1 percent of the market in 2013, and 46.2 percent in 2014. New York had 32.5 percent of the market in 2013,\u00a0while no data\u00a0is provided\u00a0for 2014.<\/p>\n

Reflections from many Chinese travellers to Chicago,\u00a0including even\u00a0Liu who likes it here,\u00a0 suggest that\u00a0Chicago\u2019s tourism still has a long way to go. They pointed out that Chicago’s attractiveness\u00a0is undermined by Chicago\u2019s long winter season, a lack of name recognition,\u00a0an insufficiency of advertising in China, and few Chinese signs in public spaces and tourist attractions.<\/p>\n

Photo at top: Even during\u00a0the off-season, Chinese tourists are still flocking to Chicago’s attractions like the Cloud Gate sculpture in Millennium Park. (Xuanyan Ouyang\/MEDILL)<\/div>\n","protected":false},"excerpt":{"rendered":"

By Xuanyan Ouyang Yuzhuo Zhang was looking at the Van Gogh\u2019s Bedrooms exhibition at the Art Institute of Chicago. He came to\u00a0the\u00a0U.S. mainly for an interview at a university in Maryland and to\u00a0shop for his wedding in July. \u201cThe economy, both globally and in China, is not good now, so we tend to be more […]<\/p>\n","protected":false},"author":202,"featured_media":38882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,585],"tags":[61,1983,1641,1982,1984,1163,1980,1705,1981],"class_list":["post-33851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-winter-2016","tag-chicago","tag-chinas-economic-slowdown","tag-chinese","tag-chinese-consulate-general-in-chicago","tag-choose-chicago","tag-tourism","tag-traveling","tag-visa","tag-xi-jinping"],"yoast_head":"\nMore Chinese tourists arrive, but at a slowing pace - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/more-chinese-tourists-arrive-but-at-a-slowing-pace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Chinese tourists arrive, but at a slowing pace - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Xuanyan Ouyang Yuzhuo Zhang was looking at the Van Gogh\u2019s Bedrooms exhibition at the Art Institute of Chicago. He came to\u00a0the\u00a0U.S. mainly for an interview at a university in Maryland and to\u00a0shop for his wedding in July. \u201cThe economy, both globally and in China, is not good now, so we tend to be more […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/more-chinese-tourists-arrive-but-at-a-slowing-pace\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-16T22:24:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-25T21:51:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2016\/03\/tourism-feature1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"xuanyanouyang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"xuanyanouyang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/more-chinese-tourists-arrive-but-at-a-slowing-pace\/\",\"url\":\"https:\/\/news.medill.northwestern.edu\/chicago\/more-chinese-tourists-arrive-but-at-a-slowing-pace\/\",\"name\":\"More Chinese tourists arrive, but at a slowing pace - 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