{"id":35480,"date":"2016-03-08T14:22:09","date_gmt":"2016-03-08T20:22:09","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=35480"},"modified":"2016-03-08T14:22:09","modified_gmt":"2016-03-08T20:22:09","slug":"millennials-sustainability-attitudes-contrast-with-actions","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/millennials-sustainability-attitudes-contrast-with-actions\/","title":{"rendered":"Millennials\u2019 sustainability attitudes contrast with actions"},"content":{"rendered":"

By Kaitlin Schuler<\/strong><\/p>\n

Although millennials grew up surrounded by conversations of sustainability and conservation, do their actions now reflect what they have learned?<\/p>\n

Jenni Corcoran, 22, grew up in Evergreen Park, Illinois, but now lives in a Bridgeport apartment with two roommates and works for AmeriCorps. Growing up, her parents pushed the habits of turning off lights and televisions when leaving the room, which has grown into a daily habit that she appreciates. However, she knows she\u2019s lacking in some other conservation areas.<\/p>\n

\u201cI know the effects of so many cars on the road,” Corcoran said, “but sometimes I\u2019m just lazy or in a rush and drive instead of walking or using public transit. I reuse and recycle but could be better.\u201d<\/p>\n

Energy and environment research firm Shelton Group conducted a study<\/a> in 2013 focused partly on millennials and their attitudes toward energy conservation. What they found is that millennials (those born between 1980 and 2000) are more likely to be \u201cattitudinally\u201d green but not practically green. So,\u00a0while millennials would like things to change to sustain the environment\u00a0for their decades ahead, many of their day-to-day practices do not align with their beliefs.<\/p>\n

<\/p>\n

Nine millennials\u2014including both college students and young professionals\u2014were surveyed for this article, ranging in age from 21 to 28 years and living in places from Dallas, Texas, to Ann Arbor, Michigan. While they consider themselves environmentally conscious, all nine\u00a0admit that the cost of energy plays a bigger role in their actions than the environmental\u00a0impact of their energy usage.<\/p>\n

\u201cI think people care more about the financial cost than the environmental cost,\u201d civil engineer Clare Curtin, 23, of Urbana, Illinois, said. \u201cI\u2019d say this is especially the case with electricity since people don\u2019t know the carbon footprint related with it \u2013 is it generated from wind, water or coal? Other than the large, obvious ways to save money or energy, I don\u2019t make conscious efforts.\u201d<\/p>\n

\"wires\"
Phantom energy can account for 15% or more of the total electricity used by plugged in items that are not in use. (Kaitlin Schuler\/MEDILL)<\/figcaption><\/figure>\n

University of Michigan student Ally Kane, 22, said she has always thought she was environmentally conscious, but having to pay her own energy bills now \u00a0further heightens her awareness.<\/p>\n

\u201cOur house is very old and doesn\u2019t heat very well,” she said, “so the heating bill can get up to $100 per person when it\u2019s really cold. It was shocking when we got that first winter bill, so I definitely developed a newfound appreciation for energy conservation.\u201d<\/p>\n

In a 2014 report<\/a> on millennials, the Glass Packaging Institute found that an overwhelming 83.2 percent either agreed or strongly agreed with this statement: \u201cLittle changes I make in my lifestyle can add up to big improvements for the environment.\u201d<\/p>\n

While this age group may think they believe in that statement, software engineer Clayton Beyers, 22, of Ann Arbor, has seen differently.<\/p>\n

\u201cAs far as education about the effects goes, you can tell people what is going to happen, what the global effects are, which is what we do now,\u201d Beyers said.\u00a0\u201cBut people see themselves as just an insignificant part of the problem. Until we can get people to take the personal responsibility and realize that if everyone thinks they are insignificant then nothing ever changes, we continue along the path with no one thinking they are at fault.\u201d<\/p>\n

The GPI report also found that millennials have the highest level of intent to follow through on eco-friendly measures, but their actions don\u2019t always match. It may seem positive that 82.9 percent say they are conscious of trying to save energy, but in fact, every other age group surveyed had higher percentages of conscious energy savers. The 46- to 55-year-old group\u2014which includes Baby Boomers and some members of Generation X\u2014came in with the highest number, at 91.5 percent.<\/p>\n

\u201cI try to recycle, conserve energy and avoid buying plastic products as much as I can,\u201d Kane said, \u201cbut I\u2019m afraid everyone working on my level won\u2019t be nearly enough.\u201d<\/p>\n

\"powerstrip\"
Using a power strip with an on\/off switch ensures that items plugged into the strip are truly off when not in use. (Kaitlin Schuler\/MEDILL)<\/figcaption><\/figure>\n

So, why is there such disconnect between what millennials think and how they act? Research right now cannot say, but Corcoran posed a suggestion.<\/p>\n

\u201cI think most people operate with the mindset, \u2018what I don\u2019t know won\u2019t hurt me,\u2019\u201d Corcoran explained. \u201cSo we eat Greek yogurt and red meat and drive our cars around with only one person, and we don\u2019t contemplate what the repercussions are of everyone making these decisions each day. Most people don\u2019t consider the ecological effects of electricity use as much as they do other forms of pollution and ecological impact.\u201d<\/p>\n

The GPI study reported that the role of environmental issues in product choice is highest for the millennial group, at 56.1 percent. With this in mind, new products are hitting the market that aim for environmental health: recycled<\/a> batteries from Energizer, electric bikes powered by batteries that store energy from the sun or wind, and a shower head<\/a> that changes color when too much water is being used.<\/p>\n

But with millennials just entering the workforce, and older millennials who have been struggling since the economic downturn in 2008, will these products make a difference?<\/p>\n

\u201cObviously no one will buy the technology if it is more expensive and makes them feel crappy,\u201d Beyers said. \u201cWe, in essence, need something like that that brings the guilt onto someone and makes them make an active change. Another alternative would be to have energy packages that give people a certain allotment of energy that you then use portions of, and could get refunded for anything you don’t use.\u201d<\/p>\n

Corcoran also offered a suggestion, saying, \u201cMaybe if we had gauges on the wall at home that ticked up hour-by-hour, day-by-day with how much money we were spending and what the ecological effects were, then people would take bigger steps to conserve energy.\u201d<\/p>\n

\"save\"
Though many millennials are still in college and others new to the workforce, all nine surveyed still had costs of energy on their mind and how they will afford that, among other necessities. (Photo credit: 401kcalculator.org)<\/figcaption><\/figure>\n

However, with the number of young people making less than $25,000<\/a> a year at the highest level since the 1990s and 44 percent of college graduates working in low-wage jobs that often don\u2019t require a degree,\u00a0there are doubts\u00a0that spending more to help the environment is something that millennials can do at this time.<\/p>\n

\u201cMoney puts it all in perspective,\u201d Beyers said. \u201cDefinitely at this point in my life my energy usage awareness is because of the cost of energy at college houses. Money is the primary concern right now, so that’s what makes it so prominent in my mind.\u201d<\/p>\n

So, while\u00a0folks may simply assume\u00a0that millennials are earth-hugging hippies from the 1970s reincarnate, research proves otherwise. The cost of bills coupled with lower average wages for the age group motivates most to try\u00a0to conserve energy,\u00a0countering the impeding possibility of a \u201cMad Max: Fury Road\u201d<\/a> world. But millennials are still young, and they do show hope for the future, despite their lack of more convincing action.<\/p>\n

\u201cOf course I\u2019m concerned about energy usage because of my bills,\u201d Kane said, \u201cbut I\u2019d like to be able to leave the planet in a state suitable for my kids, grandkids and generations beyond, too.\u201d<\/p>\n

Photo at top: Millennials have grown into young adults, but their actions as consumers do not reflect their “green” upbringing. (Photo credit: Optician Training<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"

By Kaitlin Schuler Although millennials grew up surrounded by conversations of sustainability and conservation, do their actions now reflect what they have learned? Jenni Corcoran, 22, grew up in Evergreen Park, Illinois, but now lives in a Bridgeport apartment with two roommates and works for AmeriCorps. Growing up, her parents pushed the habits of turning […]<\/p>\n","protected":false},"author":255,"featured_media":35558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,585],"tags":[2111,1584,1826,2110,1482,2112,167],"class_list":["post-35480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-winter-2016","tag-efficiency","tag-energy","tag-green","tag-millennial","tag-money","tag-save","tag-sustainable"],"yoast_head":"\nMillennials\u2019 sustainability attitudes contrast with actions - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/millennials-sustainability-attitudes-contrast-with-actions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials\u2019 sustainability attitudes contrast with actions - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Kaitlin Schuler Although millennials grew up surrounded by conversations of sustainability and conservation, do their actions now reflect what they have learned? 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