{"id":38206,"date":"2016-03-16T12:54:08","date_gmt":"2016-03-16T17:54:08","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=38206"},"modified":"2016-03-16T12:54:08","modified_gmt":"2016-03-16T17:54:08","slug":"virtual-reality-helps-stores-fight-back","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/virtual-reality-helps-stores-fight-back\/","title":{"rendered":"Virtual reality helps stores fight back"},"content":{"rendered":"<p><strong>By Xuanyan Ouyang<\/strong><\/p>\n<p class=\"dropcap\">Virtual reality is growing robustly in recent years, but going beyond the shiny surface of the new technology and adapting it to business is still difficult.<\/p>\n<p>InContext Solutions Inc., a Chicago-based virtual reality shopping and retail solutions provider, is seeking a leading spot in the industry. It increases retailers\u2019 efficiency by testing ideas before implementing them and analyzing customers\u2019 behavior through 3D simulations of real shops. But how to change the mindset of traditional retailers is still challenging.<\/p>\n<p><iframe title=\"InContext Solutions: Applying Virtual Reality to Retail Strategies\" src=\"https:\/\/player.vimeo.com\/video\/159235644?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<div class=\"featurecaption\">Photo at top: InContext Solutions Inc., a Chicago-based technology company, says it&#8217;s helping retailers to regain customers from e-commerce.(Xuanyan Ouyang\/MEDILL)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Xuanyan Ouyang Virtual reality is growing robustly in recent years, but going beyond the shiny surface of the new technology and adapting it to business is still difficult. InContext Solutions Inc., a Chicago-based virtual reality shopping and retail solutions provider, is seeking a leading spot in the industry. It increases retailers\u2019 efficiency by testing [&hellip;]<\/p>\n","protected":false},"author":202,"featured_media":38223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[585],"tags":[],"class_list":["post-38206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winter-2016"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtual reality helps stores fight back - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/virtual-reality-helps-stores-fight-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual reality helps stores fight back - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Xuanyan Ouyang Virtual reality is growing robustly in recent years, but going beyond the shiny surface of the new technology and adapting it to business is still difficult. InContext Solutions Inc., a Chicago-based virtual reality shopping and retail solutions provider, is seeking a leading spot in the industry. 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