{"id":45202,"date":"2016-11-04T08:13:55","date_gmt":"2016-11-04T13:13:55","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=45202"},"modified":"2016-11-04T08:13:55","modified_gmt":"2016-11-04T13:13:55","slug":"graphic-designers-promote-clinton-with-nasty-woman-battle-cry","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/graphic-designers-promote-clinton-with-nasty-woman-battle-cry\/","title":{"rendered":"Graphic designers promote Clinton with ‘nasty woman’ battle cry"},"content":{"rendered":"

by Christen Gall<\/strong><\/p>\n

\u201cGet this, Donald. Nasty women are tough, nasty women are smart, and nasty women vote,\u201d said Massachusetts senator Elizabeth Warren<\/a> in a perfect blend of spunk and directness delivered in a shrill feminine voice. \u201cAnd on November 8, we nasty women are going to march our nasty feet to cast our nasty votes to get you out of our lives forever.\u201d<\/p>\n

Warren\u2019s rebuke came after Republican presidential nominee Donald Trump\u2019s now infamous comment calling Hillary Clinton, \u201csuch a nasty woman\u201d during the final presidential debate on Oct. 19.<\/p>\n

\u201cI had this dual reaction,\u201d said New York City based graphic designer Elisa Maezono after hearing Trump\u2019s comment. She called her response both, \u201cdeep horror\u201d and a \u201cgleeful cathartic moment.\u201d<\/p>\n

<\/p>\n

Maezono is one of many designers who have taken Trump\u2019s sexist comment and turned it into a feminist battle cry and marketing phenomenon. Days after the debate, the internet was flooded with supportive Clinton rallying calls and paraphernalia, from social media hashtags to t-shirts and mugs. But beyond the ephemeral use of the internet to call out sexism, the products and memes point to the way in which the Clinton campaign and her supporters have decided to creatively promote their candidate and feminist causes through design.<\/p>\n

Maezono, who works for Franklyn<\/a>, a 10-person design studio with clients like Sotheby\u2019s Gallery and Airbnb, created her own version of the nasty woman shirt in white, navy and black for $25. The proceeds go to Planned Parenthood.<\/p>\n

The internal process of creating the shirt was seamless, according to Maezono. \u201cAll of these feelings I have been having for so long came together,\u201d she said.<\/p>\n

Even though she realized this is a fleeting moment, Maezono wanted to contribute the shirt as a way to fight the use of the gendered term.<\/p>\n

\"Franklyn<\/a><\/div><\/div><\/div>
Elisa Maezono, a graphic designer at Franklyn, a design studio in New York City, created a \u201cNasty Woman\u201d shirt and posted it to their Instagram\u2019s account the Friday following the last presidential debate. (Christen Gall\/ MEDILL)<\/figcaption><\/figure>
\"Nasty<\/a><\/div><\/div><\/div>
Jenna Blazevich, owner of Vichcraft Studio in Chicago, designed a “Nasty Woman” t-shirt after Republican nominee Donald Trump called Democratic nominee Hillary Clinton “such a nasty woman” during the final presidential debate on Oct. 19, 2016.(Christen Gall\/MEDILL)<\/figcaption><\/figure>
\"Jenna<\/a><\/div><\/div><\/div>
Jenna Blazevich, founder of Vitchcraft Studio and feminist designer, wears the \u201cNasty Woman\u201d shirt she designed after the final presidential debate. \u201cIt\u2019s very much in line with the things that I\u2019m already inclined to work on,\u201d said Blazevich. (photo by Anna Zajac, curtesy of Jenna Blazevich) <\/figcaption><\/figure>
\"Vitchcraft<\/a><\/div><\/div><\/div>
This screen capture shows presidential campaign buttons designed by Jenna Blazevich for Hillary Clinton\u2019s 45-pin project that debuted during the Democratic National Convention this summer. (http:\/\/www.vichcraft.com\/hillary-for-america\/)<\/figcaption><\/figure>
\"Campaign<\/a><\/div><\/div><\/div>
This screen capture shows Andrew Sloat’s buttons for Hillary Clinton\u2019s 45-pin project showing ballots where Clinton’s name has appeared before. (https:\/\/shop.hillaryclinton.com\/products\/andrew-sloat)<\/figcaption><\/figure><\/div><\/div>\n

Jenna Blazevich, a feminist artist, designer and owner of Vichcraft Studio in Chicago, also created a nasty woman shirt<\/a> after the debate. It features a scripted font with swirled embellishment, surrounding the stark phrase. Blazevich designed the shirt after the initial wave of products came out.<\/p>\n

\u201cI didn\u2019t see that anything was missing necessarily, but I still wanted to try my hand at working on a phrase, because it\u2019s very much in line with the things that I\u2019m already inclined to work on,\u201d said Blazevich.<\/p>\n

She posted it on Instagram, and it sold out twice. Blazevich also donated proceeds to Planned Parenthood.<\/p>\n

\u201cI\u2019m not surprised that he feels comfortable calling her something like that,\u201d said Blazevich, \u201cknowing that he\u2019s going to still, not only remain the realistic candidate for a large portion of our country, but that people will even like him more if he says something like that to Hillary Clinton. That part doesn\u2019t surprise me.\u201d<\/p>\n

Blazevich used her design skills to support Clinton earlier this year by collaborating with a group of designers to create a set of buttons for Clinton\u2019s 45-pin project<\/a>, showing why 45 designers support Clinton. The pins, both 1-inch and 3-inches wide, were debuted during the Democratic National Convention over the summer.<\/p>\n

\u201cWe\u2019re trying to take the campaign button back because historically they have been sexist,\u201d said Blazevich. \u201cWhen they are featuring women, whether it\u2019s a first lady or a women politician, generally if she\u2019s featured on a button, it\u2019s in a sexist and diminishing way.\u201d<\/p>\n

Blazevich chose to use three phrases — \u201cVotes for Her,\u201d \u201cDeal Us In\u201d and \u201cFighting for Me Since \u201873\u201d — for her 1-inch buttons with a personal font from an older design campaign titled \u201cGirls to the front.\u201d She took the phrase \u201cGirls to the front\u201d from Kathleen Hanna, the Riot Grrrl leader considered to be part of the third wave of feminism<\/a>, calling women to the front of punk rock shows in the 1990s.<\/p>\n

\u201cIt seemed fitting,\u201d said Blazevich. \u201cThat\u2019s my own lettering style that I happen to use this, but then hadn\u2019t used it for a client project or applied that same style to anything else, so it seemed like a good opportunity to try that out on something that\u2019s also a feminist campaign button.\u201d<\/p>\n

Andrew Sloat, a political activist designer from Brooklyn, created another set of buttons for Clinton\u2019s 45-pin project. Sloat\u2019s buttons<\/a> took a different approach than some of the other designs.<\/p>\n

\u201cIf I want people to vote for Hillary, then why don\u2019t I show them what it looks like every other time that I voted for Hillary,\u201d said Sloat of his thought process behind the pin designs.<\/p>\n

His pins replicated ballots from Clinton\u2019s New York senate race, her first bid for the presidency in 2008 and her current ballot as the Democratic presidential nominee. Sloat is known for political activism projects, including videos shown during a Times Square Midnight Moment series in 2013 that visually presented phrases of the Constitution.<\/p>\n

\u201cWe all really had to get to the core of our personal reasons for supporting Hillary were and express those as directly as possible,\u201d said Sloat. \u201cA political campaign button is a tiny, tiny surface that needs to speak loudly in order to be seen.\u201d<\/p>\n

Sloat, who works in local Democratic politics in Brooklyn said he admires Clinton because she understands that a career in politics is a long game.<\/p>\n

\u201cIt\u2019s a huge honor and delight to get the attention of a presidential candidate to do that work,\u201d he said.<\/p>\n

Jenna Blazevich, owner of Vichcraft Studio in Chicago, designed a “Nasty Woman” t-shirt after Republican nominee Donald Trump called Democratic nominee Hillary Clinton “such a nasty woman” during the final presidential debate on Oct. 19, 2016. (Christen Gall\/MEDILL)<\/div>\n","protected":false},"excerpt":{"rendered":"

by Christen Gall \u201cGet this, Donald. Nasty women are tough, nasty women are smart, and nasty women vote,\u201d said Massachusetts senator Elizabeth Warren in a perfect blend of spunk and directness delivered in a shrill feminine voice. \u201cAnd on November 8, we nasty women are going to march our nasty feet to cast our nasty […]<\/p>\n","protected":false},"author":297,"featured_media":45233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2582],"tags":[],"class_list":["post-45202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spring-2016"],"yoast_head":"\nGraphic designers promote Clinton with 'nasty woman' battle cry - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/graphic-designers-promote-clinton-with-nasty-woman-battle-cry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graphic designers promote Clinton with 'nasty woman' battle cry - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"by Christen Gall \u201cGet this, Donald. Nasty women are tough, nasty women are smart, and nasty women vote,\u201d said Massachusetts senator Elizabeth Warren in a perfect blend of spunk and directness delivered in a shrill feminine voice. \u201cAnd on November 8, we nasty women are going to march our nasty feet to cast our nasty […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/graphic-designers-promote-clinton-with-nasty-woman-battle-cry\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-04T13:13:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2016\/11\/NastyWoman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"761\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"christengall2016\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"christengall2016\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/graphic-designers-promote-clinton-with-nasty-woman-battle-cry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/graphic-designers-promote-clinton-with-nasty-woman-battle-cry\\\/\"},\"author\":{\"name\":\"christengall2016\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/a58122701c79348ae70c65084b932086\"},\"headline\":\"Graphic designers promote Clinton with ‘nasty woman’ battle cry\",\"datePublished\":\"2016-11-04T13:13:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/graphic-designers-promote-clinton-with-nasty-woman-battle-cry\\\/\"},\"wordCount\":952,\"image\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/graphic-designers-promote-clinton-with-nasty-woman-battle-cry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2016\\\/11\\\/NastyWoman.jpg\",\"articleSection\":[\"Spring 2016\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/graphic-designers-promote-clinton-with-nasty-woman-battle-cry\\\/\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/graphic-designers-promote-clinton-with-nasty-woman-battle-cry\\\/\",\"name\":\"Graphic designers promote Clinton with 'nasty woman' battle cry - 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