{"id":4772,"date":"2015-01-28T17:49:35","date_gmt":"2015-01-28T23:49:35","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=4772"},"modified":"2015-02-12T10:45:22","modified_gmt":"2015-02-12T16:45:22","slug":"mcdonalds-corp-announces-new-ceo","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/mcdonalds-corp-announces-new-ceo\/","title":{"rendered":"McDonald’s Corp. announces new CEO"},"content":{"rendered":"

By Alysha Khan<\/p>\n

After a disappointing fourth quarter and year, McDonald\u2019s Corp. announced that CEO Don Thompson<\/a> will retire as of March 1. The stock jumped 3 percent after hours.<\/p>\n

\u201cIt’s tough to say goodbye to the McFamily, but there is a time and season for everything,\u201d Thompson said in a press release.<\/a><\/p>\n

<\/p>\n

Thompson will be replaced by chief brand officer Steve Easterbrook<\/a>. Easterbrook previously served as president of McDonald’s Europe and spearheaded company-wide efforts to \u201celevate its marketing, advance menu innovation, and create an infrastructure for its digital initiatives,\u201d according to the press release.<\/p>\n

\n

Related Stories<\/h1>\n

McDonald’s Corp. earnings fall<\/a><\/p>\n<\/div>\n

Will Slabaugh, senior vice president at financial services firm Stephens Inc. said the appointment is an encouraging sign for the faltering fast food giant.<\/p>\n

\u201cIt\u2019s a signal that the company is more willing to change than investors previously thought,\u201d he sad.
\nSlabaugh said that the selection of Easterbrook is particularly telling. Easterbrook\u2019s area of expertise is print and digital marketing, which Slabaugh said is key to turning around McDonald\u2019s falling earnings.<\/p>\n

For the full year 2014, McDonald\u2019s reported earnings<\/a> of $4.75 billion, or $4.82 per diluted share, down 15 percent from the year-prior $5.6 billion, or $5.55 per share. Revenue declined to $27.4 billion from $28.8 billion.<\/p>\n

After a disappointing fourth quarter and year, McDonald\u2019s Corp. announced that CEO Don Thompson will retire as of March 1. (McDonald’s Corp.)<\/div>\n","protected":false},"excerpt":{"rendered":"

By Alysha Khan After a disappointing fourth quarter and year, McDonald\u2019s Corp. announced that CEO Don Thompson will retire as of March 1. The stock jumped 3 percent after hours. \u201cIt’s tough to say goodbye to the McFamily, but there is a time and season for everything,\u201d Thompson said in a press release.<\/p>\n","protected":false},"author":28,"featured_media":4781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nMcDonald's Corp. announces new CEO - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/mcdonalds-corp-announces-new-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald's Corp. announces new CEO - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Alysha Khan After a disappointing fourth quarter and year, McDonald\u2019s Corp. announced that CEO Don Thompson will retire as of March 1. 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