{"id":51061,"date":"2017-02-14T12:19:31","date_gmt":"2017-02-14T18:19:31","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=51061"},"modified":"2017-02-14T12:19:31","modified_gmt":"2017-02-14T18:19:31","slug":"at-u-of-c-basketball-takes-a-backseat-to-books","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/at-u-of-c-basketball-takes-a-backseat-to-books\/","title":{"rendered":"At U of C, basketball takes a backseat to books"},"content":{"rendered":"<p><strong>By Tacuma R. Roeback<\/strong><\/p>\n<p class=\"dropcap\">On a late January evening at the Gerald Ratner gymnasium at the University of Chicago, students trickled through the doors to collect neon-colored tank tops, sunglasses and Hawaiian leis.<\/p>\n<p>It was \u201cBeach Night.\u201d<\/p>\n<p>They came to socialize. They came to be transported from the dreary, 37-degree night that would greet them again when it was all over.<\/p>\n<p>Basketball was also being played, featuring the University of Chicago men\u2019s team in its second home conference game of the season versus Brandeis. It was the main attraction of the festivities, but hardly the main draw for many of the students in attendance.<\/p>\n<p><!--more--><\/p>\n<p>\u201cHonestly, I completely forgot about this until like 10 minutes ago,\u201d said Jaden Obayan, a Geophysical Sciences major at the University of Chicago.<\/p>\n<p>\u201cWe came for the free shirts,\u201d she added.<\/p>\n<p>Such is the vibe among many University of Chicago students, who don\u2019t prioritize collegiate sports like other academic institutions.<\/p>\n<p>\u201cIt\u2019s just different because I\u2019ve gone to schools like the University of Wisconsin,\u201d Obayan said. \u201cEverybody is repping the school.\u201d<\/p>\n<p>As for the sports culture at the University of Chicago, \u201cIt\u2019s just different,\u201d she said. \u201cHere, people don\u2019t really care.\u201d<\/p>\n<p>In fact, the primary reason why students seem indifferent toward sports is an important one, which might be enough to make the parents of any undergraduate smile.<\/p>\n<p>\u201cAt some games the student population at the library is definitely going to outnumber the student population at games,\u201d said Nathan Lindquist, University of Chicago director of sports information and promotions and the primary coordinator for \u201cBeach Night.\u201d<\/p>\n<p>\u201cThat\u2019s just how it is. It\u2019s an academically rigorous place. That\u2019s their priority.\u201d<\/p>\n<p><iframe title=\"UCHICAGO BASKETBALL-Roeback 02142017 by MedillReports\" width=\"800\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F307727324&#038;show_artwork=true&#038;maxwidth=800&#038;maxheight=1000&#038;dnt=1\"><\/iframe><\/p>\n<p>Although students have the option of attending the men\u2019s and women\u2019s basketball games for free, the contests draw anywhere between 200 to 300 students. Whenever the men\u2019s and women\u2019s teams play rivals like Washington University\u2014St. Louis, the team can draw as much as 1,000 students to games.<\/p>\n<figure id=\"attachment_51475\" aria-describedby=\"caption-attachment-51475\" style=\"width: 1100px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-51475 size-full\" src=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Ryan-Jacobsen.jpg\" alt=\"University of Chicago basketball player Ryan Jacobsen\" width=\"1100\" height=\"825\" srcset=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Ryan-Jacobsen.jpg 1100w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Ryan-Jacobsen-300x225.jpg 300w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Ryan-Jacobsen-768x576.jpg 768w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Ryan-Jacobsen-1024x768.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><figcaption id=\"caption-attachment-51475\" class=\"wp-caption-text\">University of Chicago Basketball player Ryan Jacobsen goes up against members of the Brandeis University basketball team. (Tacuma R. Roeback\/MEDILL)<\/figcaption><\/figure>\n<p>It would be unfair to compare the Division III University of Chicago to a bigtime Division I program like Wisconsin or the University of Kentucky. That might be like comparing a Prince cover band to the real thing. Kentucky basketball generates serious revenue through attendance and merchandise, while the University of Chicago does not.<\/p>\n<p>The differences are staggering.<\/p>\n<p>Kentucky had the best average attendance in men\u2019s college basketball with 23,361 in 2016, according to the NCAA. Still, the same report showed that even the 100th ranked team in D-1 attendance, Southern Illinois, averaged 5,277 people a game.<\/p>\n<p>For this reason, said Lindquist, promotions like \u201cBeach Night,\u201d which are designed to get non-sports fans out to the games, are vital.<\/p>\n<p>\u201cHow do we get people who are not interested in athletics to get interested in any way they can?\u201d he said.<br \/>\nAnother point Lindquist and his promotions team ponders is this: \u201c\u2019You might not be interested in this sport, but you might be interested in this theme,\u201d he said.<\/p>\n<p>\u201cAnd this might be enough to get you in the building, and if we can get you in the building, who knows.\u201d<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_51476\" aria-describedby=\"caption-attachment-51476\" style=\"width: 1100px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-51476 size-full\" src=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-2.jpg\" alt=\"&quot;Beach Night&quot; at the University of Chicago Gerald Ratner Gymnasium, Jan. 20, 2017\" width=\"1100\" height=\"825\" srcset=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-2.jpg 1100w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-2-300x225.jpg 300w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-2-768x576.jpg 768w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-2-1024x768.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><figcaption id=\"caption-attachment-51476\" class=\"wp-caption-text\">&#8220;Beach Night&#8221; volunteers at the University of Chicago participate in the festivities. (Tacuma R. Roeback\/MEDILL)<\/figcaption><\/figure>\n<p>Last year, the promotions team held a Harry Potter-inspired quidditch game at halftime, where participants \u201cflew around\u201d on plastic brooms and threw balls through hoops for points, among other things.<\/p>\n<p>The event, said Lindquist, was extremely popular.<\/p>\n<p>In terms of atmosphere, \u201cBeach Night,\u201d appeared to be a hit as well.<\/p>\n<figure id=\"attachment_51477\" aria-describedby=\"caption-attachment-51477\" style=\"width: 1100px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-51477 size-full\" src=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-Glasses.jpg\" alt=\"&quot;Beach Night&quot; sunglasses.\" width=\"1100\" height=\"825\" srcset=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-Glasses.jpg 1100w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-Glasses-300x225.jpg 300w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-Glasses-768x576.jpg 768w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/02\/Beach-Night-Glasses-1024x768.jpg 1024w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><figcaption id=\"caption-attachment-51477\" class=\"wp-caption-text\">Volunteers handed out free sunglasses to folks who attended the University of Chicago vs. Brandies University men&#8217;s basketball game on Jan. 20. (Tacuma R. Roeback\/MEDILL)<\/figcaption><\/figure>\n<p>From the wall hangings of cartoon people in grass skirts to the tissue pineapples and students wearing neon shades, the theme seemed to resonate on this late January evening.<\/p>\n<p>A small band played renditions of songs like Star Wars\u2019 Imperial March and the cheerleaders tried their best to compel the half-full gymnasium.<\/p>\n<p>The on-court product was respectable as well, according to John Hodel, who was overseeing the officiating of the men\u2019s game for the University Athletic Association conference.<\/p>\n<p>\u201cThe players don\u2019t make too many mental mistakes,\u201d Hodel said. \u201cThey play a very fundamental sound game.\u201d<\/p>\n<p>The University of Chicago men\u2019s and women\u2019s teams <a href=\"https:\/\/www.youtube.com\/watch?v=iLVNoiIlSnU\" target=\"_blank\">beat Brandeis<\/a> on \u201cBeach Night.\u201d They would even go on to win their next games versus New York University.<\/p>\n<p>Almost as important, was the fact that \u201cBeach Night\u201d was a success, in the eyes of Lindquist. He estimated that the event drew 700 people.<\/p>\n<p>As for University of Chicago sports in general, Lindquist and his staff conduct events for the sports teams throughout the year.<\/p>\n<p>To get students to come out, they rely on a formula.<\/p>\n<p>\u201cUsually, the biggest things that gets them out is free stuff and free food.\u201d<br \/>\nWill it get more students to come out?<\/p>\n<p>\u201cWe want to try anything within reason to get the \u201cnot interested\u201d people on campus to get a little interested,\u201d Lindquist said \u201cAnd get the people that are a little interested into being more interested.\u201d<\/p>\n<div class=\"featurecaption\">Photo at top: University of Chicago guard Tyler Howard tries to advance the ball against the Brandeis University defense. (Tacuma R. Roeback\/MEDILL)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Tacuma R. Roeback On a late January evening at the Gerald Ratner gymnasium at the University of Chicago, students trickled through the doors to collect neon-colored tank tops, sunglasses and Hawaiian leis. It was \u201cBeach Night.\u201d They came to socialize. They came to be transported from the dreary, 37-degree night that would greet them [&hellip;]<\/p>\n","protected":false},"author":358,"featured_media":51473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3516],"tags":[3683,3681,3682,3680,1394],"class_list":["post-51061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winter-2017","tag-brandeis-university","tag-maroons","tag-nathan-lindquist","tag-uchicago","tag-university-of-chicago"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>At U of C, basketball takes a backseat to books - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/at-u-of-c-basketball-takes-a-backseat-to-books\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"At U of C, basketball takes a backseat to books - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Tacuma R. Roeback On a late January evening at the Gerald Ratner gymnasium at the University of Chicago, students trickled through the doors to collect neon-colored tank tops, sunglasses and Hawaiian leis. It was \u201cBeach Night.\u201d They came to socialize. 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Roeback On a late January evening at the Gerald Ratner gymnasium at the University of Chicago, students trickled through the doors to collect neon-colored tank tops, sunglasses and Hawaiian leis. It was \u201cBeach Night.\u201d They came to socialize. 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