{"id":56187,"date":"2017-03-15T15:58:20","date_gmt":"2017-03-15T20:58:20","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=56187"},"modified":"2017-03-15T18:48:29","modified_gmt":"2017-03-15T23:48:29","slug":"intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/","title":{"rendered":"Intrepid pioneer sparks dog-grooming revolution in Pilsen"},"content":{"rendered":"<p><strong>By Yemeng Yang<\/strong><\/p>\n<p><iframe title=\"dog grooming\" src=\"https:\/\/player.vimeo.com\/video\/208543031?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p class=\"dropcap\">As the first pet grooming store in the Pilsen neighborhood, Heart of Chicago Grooming takes responsibility to get residents used not only to the price but also the philosophy of pet grooming.<\/p>\n<p><!--more--><\/p>\n<p>The store, located on South Blue Island Avenue, offers basic bath and brush, hairstyling and other add-on services, such as nail clipping and teeth brushing, for dogs and cats. It also sells pet food and treats.<\/p>\n<p>Painted in warm green, the store wants to pass a soothing feeling to its customers, or pets. There\u2019s no cage on the grounds, and John Whedbee, the owner of Heart of Chicago Grooming and also the groomer, doesn\u2019t muzzle dogs.<\/p>\n<p>\u201cHaving the cages allow you to do more dogs,\u201d said Whedbee. \u201cBut I feel putting them into cages is a very negative condition. I want them to get rid of anxiety.\u201d<\/p>\n<p>Instead of caging pets and letting them wait, Whedbee and his part-time assistant admit only one dog at a time. So pet owners make reservations a week ahead, drop their pets at the appointed time, and then wait for Whedbee\u2019s phone call to pick them up.<\/p>\n<p>It hurts volume. A normal pet salon could groom 10 to 12 pets a day, while Whedbee\u2019s store does only three daily on average.<\/p>\n<p>The annual revenue is around $60,000, of which 25 percent comes from retail sales, a business section that didn\u2019t exist in the store until last August, Whedbee said. <\/p>\n<figure id=\"attachment_56205\" aria-describedby=\"caption-attachment-56205\" style=\"width: 3264px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog1.jpg\" alt=\"\" width=\"3264\" height=\"2448\" class=\"size-full wp-image-56205\" srcset=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog1.jpg 3264w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog1-300x225.jpg 300w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog1-768x576.jpg 768w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog1-1024x768.jpg 1024w\" sizes=\"(max-width: 3264px) 100vw, 3264px\" \/><figcaption id=\"caption-attachment-56205\" class=\"wp-caption-text\">The retail section in Heart of Chicago Grooming. (Yemeng Yang\/MEDILL)<\/figcaption><\/figure>\n<p>The cost of the business is low except for the rent. Whedbee got a wholesale price of $50 per gallon for nine different types of shampoos and conditioners, which is $150 for retail. Those nine gallons could last for 10 months, which makes the cost so minimal that Whedbee doesn\u2019t even track it.<\/p>\n<p>Whedbee plans to double his revenue within a year. For the grooming business, the revenue in January this year more than doubled to a range of $3,500 to $3,800 from $1,200 a year ago.<\/p>\n<p>\u201cWhat I\u2019m counting on is the retail picking up, and probably the grooming becoming a little more consistently busy,\u201d said Whedbee. \u201cI think eventually when I have that food service for long enough, people will be coming in more to buy things than to groom pets.\u201d<\/p>\n<figure id=\"attachment_56207\" aria-describedby=\"caption-attachment-56207\" style=\"width: 3264px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog3.jpg\" alt=\"\" width=\"3264\" height=\"2448\" class=\"size-full wp-image-56207\" srcset=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog3.jpg 3264w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog3-300x225.jpg 300w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog3-768x576.jpg 768w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog3-1024x768.jpg 1024w\" sizes=\"(max-width: 3264px) 100vw, 3264px\" \/><figcaption id=\"caption-attachment-56207\" class=\"wp-caption-text\">Graffiti are everywhere in Pilsen. (Yemeng Yang\/MEDILL)<\/figcaption><\/figure>\n<p>It is a gift, as well as a challenge, to open a grooming store in Pilsen, a predominantly Mexican-American community. The store plays vivid music and displays artistic work, echoing with youthful spirits thriving in the neighborhood.<\/p>\n<p>The store\u2019s logo and business cards were designed by Javier Su\u00e1rez, a street artist who grew up in Pilsen. Using Whedbee\u2019s own dog, Roman, and cat, Ziggy, as prototypes, Su\u00e1rez designed four different business cards with two other breeds.  <\/p>\n<p>\u201cOwner loved my aesthetic and let me have too much fun with this,\u201d wrote Su\u00e1rez on his website.<\/p>\n<figure id=\"attachment_56212\" aria-describedby=\"caption-attachment-56212\" style=\"width: 3264px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog2.jpg\" alt=\"\" width=\"3264\" height=\"2448\" class=\"size-full wp-image-56212\" srcset=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog2.jpg 3264w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog2-300x225.jpg 300w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog2-768x576.jpg 768w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog2-1024x768.jpg 1024w\" sizes=\"(max-width: 3264px) 100vw, 3264px\" \/><figcaption id=\"caption-attachment-56212\" class=\"wp-caption-text\">A set of business card for Heart of Chicago grooming designed by a street artist. (Yemeng Yang\/MEDILL)<\/figcaption><\/figure>\n<p>Whedbee, as a white business owner who cannot speak Spanish, did a lot to adapt to the neighborhood, especially when dealing with prices. Residents were not used to the cost of pet grooming, since there were no pet grooming shops in the area before. <\/p>\n<p>The residents &#8220;need a gentle introduction into the expense,\u201d said Whedbee. \u201cI intentionally, consciously have my prices a little lower than the standard, and I offer discounts which is basically unheard of in my industry,\u201d said Whedbee. <\/p>\n<p>Clients appreciate Whedbee\u2019s effort.<\/p>\n<p>\u201cJohn is so good with the dogs! The service is very friendly. He loves the community he serves,\u201d said Marie Balderas, a client.<\/p>\n<figure id=\"attachment_56221\" aria-describedby=\"caption-attachment-56221\" style=\"width: 3264px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog4.jpg\" alt=\"\" width=\"3264\" height=\"2448\" class=\"size-full wp-image-56221\" srcset=\"https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog4.jpg 3264w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog4-300x225.jpg 300w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog4-768x576.jpg 768w, https:\/\/s3.amazonaws.com\/medill.wordpress.offload\/WP%20Media%20Folder%20-%20medill-reports-chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog4-1024x768.jpg 1024w\" sizes=\"(max-width: 3264px) 100vw, 3264px\" \/><figcaption id=\"caption-attachment-56221\" class=\"wp-caption-text\">Whedbee keeps his tools in order. (Yemeng Yang\/MEDILL)<\/figcaption><\/figure>\n<p>Two more pet grooming shops opened two month after Whedbee opened his, and another opened three or four months ago, said Whedbee. But there isn\u2019t a lot of competition among them.<\/p>\n<p>\u201cIn the pet care industry, there\u2019s kind of a phenomenon that there isn\u2019t such a thing as competition,\u201d said Whedbee. \u201cThere\u2019re so many dogs and cats out there that we could all share clients. It doesn\u2019t really seem to affect the numbers for the month.\u201d<\/p>\n<div class=\"featurecaption\">Photo at top: After bathing and brushing each dog, Whedbee dresses it up with a bandana. (Yemeng Yang\/MEDILL)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Yemeng Yang As the first pet grooming store in the Pilsen neighborhood, Heart of Chicago Grooming takes responsibility to get residents used not only to the price but also the philosophy of pet grooming.<\/p>\n","protected":false},"author":346,"featured_media":56225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3516],"tags":[192],"class_list":["post-56187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winter-2017","tag-promo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intrepid pioneer sparks dog-grooming revolution in Pilsen - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intrepid pioneer sparks dog-grooming revolution in Pilsen - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Yemeng Yang As the first pet grooming store in the Pilsen neighborhood, Heart of Chicago Grooming takes responsibility to get residents used not only to the price but also the philosophy of pet grooming.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-15T20:58:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-15T23:48:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"yemengyang2017\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"yemengyang2017\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/\"},\"author\":{\"name\":\"yemengyang2017\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/73ad128c42f3ef9dfa256ae454d57f0a\"},\"headline\":\"Intrepid pioneer sparks dog-grooming revolution in Pilsen\",\"datePublished\":\"2017-03-15T20:58:20+00:00\",\"dateModified\":\"2017-03-15T23:48:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/\"},\"wordCount\":762,\"image\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2017\\\/03\\\/dog.jpg\",\"keywords\":[\"promo\"],\"articleSection\":[\"Winter 2017\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/\",\"name\":\"Intrepid pioneer sparks dog-grooming revolution in Pilsen - Medill Reports Chicago\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2017\\\/03\\\/dog.jpg\",\"datePublished\":\"2017-03-15T20:58:20+00:00\",\"dateModified\":\"2017-03-15T23:48:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/73ad128c42f3ef9dfa256ae454d57f0a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2017\\\/03\\\/dog.jpg\",\"contentUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2017\\\/03\\\/dog.jpg\",\"width\":1100,\"height\":618},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intrepid pioneer sparks dog-grooming revolution in Pilsen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#website\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/\",\"name\":\"Medill Reports Chicago\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/73ad128c42f3ef9dfa256ae454d57f0a\",\"name\":\"yemengyang2017\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d487be0b08220e4d4794570cf86424092d7321cafcb1167c0dd0744ffc5318be?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d487be0b08220e4d4794570cf86424092d7321cafcb1167c0dd0744ffc5318be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d487be0b08220e4d4794570cf86424092d7321cafcb1167c0dd0744ffc5318be?s=96&d=mm&r=g\",\"caption\":\"yemengyang2017\"},\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/author\\\/yemengyang2017\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intrepid pioneer sparks dog-grooming revolution in Pilsen - Medill Reports Chicago","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/","og_locale":"en_US","og_type":"article","og_title":"Intrepid pioneer sparks dog-grooming revolution in Pilsen - Medill Reports Chicago","og_description":"By Yemeng Yang As the first pet grooming store in the Pilsen neighborhood, Heart of Chicago Grooming takes responsibility to get residents used not only to the price but also the philosophy of pet grooming.","og_url":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/","og_site_name":"Medill Reports Chicago","article_published_time":"2017-03-15T20:58:20+00:00","article_modified_time":"2017-03-15T23:48:29+00:00","og_image":[{"width":1100,"height":618,"url":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog.jpg","type":"image\/jpeg"}],"author":"yemengyang2017","twitter_card":"summary_large_image","twitter_misc":{"Written by":"yemengyang2017","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/#article","isPartOf":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/"},"author":{"name":"yemengyang2017","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/73ad128c42f3ef9dfa256ae454d57f0a"},"headline":"Intrepid pioneer sparks dog-grooming revolution in Pilsen","datePublished":"2017-03-15T20:58:20+00:00","dateModified":"2017-03-15T23:48:29+00:00","mainEntityOfPage":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/"},"wordCount":762,"image":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/#primaryimage"},"thumbnailUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog.jpg","keywords":["promo"],"articleSection":["Winter 2017"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/","url":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/","name":"Intrepid pioneer sparks dog-grooming revolution in Pilsen - Medill Reports Chicago","isPartOf":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/#primaryimage"},"image":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/#primaryimage"},"thumbnailUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog.jpg","datePublished":"2017-03-15T20:58:20+00:00","dateModified":"2017-03-15T23:48:29+00:00","author":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/73ad128c42f3ef9dfa256ae454d57f0a"},"breadcrumb":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/#primaryimage","url":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog.jpg","contentUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2017\/03\/dog.jpg","width":1100,"height":618},{"@type":"BreadcrumbList","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/intrepid-pioneer-sparks-dog-grooming-revolution-in-pilsen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.medill.northwestern.edu\/chicago\/"},{"@type":"ListItem","position":2,"name":"Intrepid pioneer sparks dog-grooming revolution in Pilsen"}]},{"@type":"WebSite","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#website","url":"https:\/\/news.medill.northwestern.edu\/chicago\/","name":"Medill Reports Chicago","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.medill.northwestern.edu\/chicago\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/73ad128c42f3ef9dfa256ae454d57f0a","name":"yemengyang2017","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d487be0b08220e4d4794570cf86424092d7321cafcb1167c0dd0744ffc5318be?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d487be0b08220e4d4794570cf86424092d7321cafcb1167c0dd0744ffc5318be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d487be0b08220e4d4794570cf86424092d7321cafcb1167c0dd0744ffc5318be?s=96&d=mm&r=g","caption":"yemengyang2017"},"url":"https:\/\/news.medill.northwestern.edu\/chicago\/author\/yemengyang2017\/"}]}},"_links":{"self":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts\/56187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/users\/346"}],"replies":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/comments?post=56187"}],"version-history":[{"count":0,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts\/56187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/media\/56225"}],"wp:attachment":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/media?parent=56187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/categories?post=56187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/tags?post=56187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}