{"id":57867,"date":"2017-05-18T14:15:44","date_gmt":"2017-05-18T19:15:44","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=57867"},"modified":"2017-05-18T14:15:58","modified_gmt":"2017-05-18T19:15:58","slug":"pilsen-store-masters-new-media-to-sell-vintage-items","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/pilsen-store-masters-new-media-to-sell-vintage-items\/","title":{"rendered":"Pilsen store uses new media to sell vintage items"},"content":{"rendered":"<p><strong>By Beixi Xu<\/strong><\/p>\n<p class=\"dropcap\">With more than 400 thrift stores in Chicago, some owners are trying new methods to reach\u00a0an audience and\u00a0break free from the pack. \u200b\u200bPilsen Vintage and Thrift is the largest store of its kind in the Pilsen community. Two years ago, the owner began to use social media and\u00a0now has over 2,000 followers on Instagram and Facebook.\u200b<\/p>\n<p><iframe title=\"Pilsen store masters new media to sell vintage items\" src=\"https:\/\/player.vimeo.com\/video\/217738583?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<div class=\"featurecaption\">\u200bPhoto at top: Owner Paul Guizar arranges a rack of clothes at Pilsen Vintage and Thrift.(Beixi Xu\/MEDILL)\u200b<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Beixi Xu With more than 400 thrift stores in Chicago, some owners are trying new methods to reach\u00a0an audience and\u00a0break free from the pack. \u200b\u200bPilsen Vintage and Thrift is the largest store of its kind in the Pilsen community. Two years ago, the owner began to use social media and\u00a0now has over 2,000 followers [&hellip;]<\/p>\n","protected":false},"author":349,"featured_media":57868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3516],"tags":[],"class_list":["post-57867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winter-2017"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pilsen store uses new media to sell vintage items - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/pilsen-store-masters-new-media-to-sell-vintage-items\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilsen store uses new media to sell vintage items - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Beixi Xu With more than 400 thrift stores in Chicago, some owners are trying new methods to reach\u00a0an audience and\u00a0break free from the pack. \u200b\u200bPilsen Vintage and Thrift is the largest store of its kind in the Pilsen community. 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