{"id":67519,"date":"2018-02-22T16:56:04","date_gmt":"2018-02-22T22:56:04","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=67519"},"modified":"2018-02-22T19:27:04","modified_gmt":"2018-02-23T01:27:04","slug":"trend-toward-veganism-finds-a-new-niche-market-women","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/","title":{"rendered":"Trend toward veganism finds a new niche market: Women"},"content":{"rendered":"<p><strong> By Hannah Wiley <\/strong><br \/>\n<em>Medill Reports<\/em><\/p>\n<p class=\"dropcap\">In a world of fad diets and constantly changing health trends, vegans want you to know that they&#8217;re here to stay. With more plant-based products on the market and alternative options for meat and dairy, veganism grew in popularity in 2017.<\/p>\n<p>According to a <a href=\"https:\/\/www.forbes.com\/sites\/katrinafox\/2017\/12\/27\/heres-why-you-should-turn-your-business-vegan-in-2018\/#3f48b9d52144\">Forbes<\/a> report, plant-based food sales went up 8.1% last year. The report suggests the food and beverage industry should invest in vegan-friendly items, pointing out that the plant-based market is expected to grow to a <a href=\"https:\/\/plantbasedfoods.org\/why-plant-based\/\">$5 billion industry<\/a> by 2020.<\/p>\n<p>An option for those curious about veganism \u2014 or others already following the lifestyle \u2014 is Vegan Women Made, a market started by Nicole Melanie Davis that features plant-based products. Davis began the marketplace after starting Mindful Indulgences, a confection business that uses only fair-trade and vegan ingredients.<\/p>\n<p><iframe title=\"Trend toward veganism finds niche market in Chicago\" src=\"https:\/\/player.vimeo.com\/video\/256660887?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p><!--more--><\/p>\n<p>At the Vegan Woman Made pop-up market on Feb. 3 at Links Hall in Roscoe Village, about 200 people showed up to enjoy the baked goods, beauty supplies, artwork and jewelry.\u00a0All the products are deemed anti-cruelty, vegan-friendly, plant-based and are \u2014 as organizers call them \u2014 &#8220;femme-made.&#8221;<\/p>\n<p>Uma Vaiyapuri and Vineeta Santoshi are co-owners of Chutney Devi, a Southern Indian food company. They brought their products to the market to sell on Saturday, and talked about the inspiration behind creating Chutney Devi: combining wholesome ingredients with traditional cooking.<\/p>\n<p>&#8220;Growing up in India, we don&#8217;t use labels,&#8221; Vaiyapuri said. &#8220;We just eat.&#8221;<\/p>\n<p>Vaiyapuri said she was eager to bring a healthy product to the vegan market, but not because she and Santoshi wanted to capitalize on a health trend. They said they felt it was important to come up with healthy options for their customers.<\/p>\n<p>&#8220;When we started this business, we knew we had to bring the healthy aspect without trying to shove it in someone&#8217;s face,&#8221; Vaiyapuri said. &#8220;We&#8217;re not trying to be healthy. We&#8217;re not trying to be vegan. This is just naturally how it is.&#8221;<\/p>\n<div class=\"featurecaption\">Photo at top: Vegan products for sale at the Vegan Woman Made pop-up market on Feb. 3 (Hannah Wiley\/MEDILL)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Hannah Wiley Medill Reports In a world of fad diets and constantly changing health trends, vegans want you to know that they&#8217;re here to stay. With more plant-based products on the market and alternative options for meat and dairy, veganism grew in popularity in 2017. According to a Forbes report, plant-based food sales went [&hellip;]<\/p>\n","protected":false},"author":422,"featured_media":67525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,3987],"tags":[],"class_list":["post-67519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-and-science","category-winter-2018"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trend toward veganism finds a new niche market: Women - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trend toward veganism finds a new niche market: Women - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Hannah Wiley Medill Reports In a world of fad diets and constantly changing health trends, vegans want you to know that they&#8217;re here to stay. With more plant-based products on the market and alternative options for meat and dairy, veganism grew in popularity in 2017. According to a Forbes report, plant-based food sales went [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-22T22:56:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-23T01:27:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/02\/Vegan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hannahwiley2018\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hannahwiley2018\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/\",\"url\":\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/\",\"name\":\"Trend toward veganism finds a new niche market: Women - Medill Reports Chicago\",\"isPartOf\":{\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/02\/Vegan.jpg\",\"datePublished\":\"2018-02-22T22:56:04+00:00\",\"dateModified\":\"2018-02-23T01:27:04+00:00\",\"author\":{\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/a025b1c2c6b3ce3d28ab2207e711e5cb\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#primaryimage\",\"url\":\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/02\/Vegan.jpg\",\"contentUrl\":\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/02\/Vegan.jpg\",\"width\":1100,\"height\":615},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.medill.northwestern.edu\/chicago\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trend toward veganism finds a new niche market: Women\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/#website\",\"url\":\"https:\/\/news.medill.northwestern.edu\/chicago\/\",\"name\":\"Medill Reports Chicago\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.medill.northwestern.edu\/chicago\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/a025b1c2c6b3ce3d28ab2207e711e5cb\",\"name\":\"hannahwiley2018\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/356bd8d473a6660053c0c8ef2729046c396e73365802c1a894bc1496ea5bb5b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/356bd8d473a6660053c0c8ef2729046c396e73365802c1a894bc1496ea5bb5b3?s=96&d=mm&r=g\",\"caption\":\"hannahwiley2018\"},\"url\":\"https:\/\/news.medill.northwestern.edu\/chicago\/author\/hannahwiley2018\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trend toward veganism finds a new niche market: Women - Medill Reports Chicago","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/","og_locale":"en_US","og_type":"article","og_title":"Trend toward veganism finds a new niche market: Women - Medill Reports Chicago","og_description":"By Hannah Wiley Medill Reports In a world of fad diets and constantly changing health trends, vegans want you to know that they&#8217;re here to stay. With more plant-based products on the market and alternative options for meat and dairy, veganism grew in popularity in 2017. According to a Forbes report, plant-based food sales went [&hellip;]","og_url":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/","og_site_name":"Medill Reports Chicago","article_published_time":"2018-02-22T22:56:04+00:00","article_modified_time":"2018-02-23T01:27:04+00:00","og_image":[{"width":1100,"height":615,"url":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/02\/Vegan.jpg","type":"image\/jpeg"}],"author":"hannahwiley2018","twitter_card":"summary_large_image","twitter_misc":{"Written by":"hannahwiley2018","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/","url":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/","name":"Trend toward veganism finds a new niche market: Women - Medill Reports Chicago","isPartOf":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#primaryimage"},"image":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#primaryimage"},"thumbnailUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/02\/Vegan.jpg","datePublished":"2018-02-22T22:56:04+00:00","dateModified":"2018-02-23T01:27:04+00:00","author":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/a025b1c2c6b3ce3d28ab2207e711e5cb"},"breadcrumb":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#primaryimage","url":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/02\/Vegan.jpg","contentUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/02\/Vegan.jpg","width":1100,"height":615},{"@type":"BreadcrumbList","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/trend-toward-veganism-finds-a-new-niche-market-women\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.medill.northwestern.edu\/chicago\/"},{"@type":"ListItem","position":2,"name":"Trend toward veganism finds a new niche market: Women"}]},{"@type":"WebSite","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#website","url":"https:\/\/news.medill.northwestern.edu\/chicago\/","name":"Medill Reports Chicago","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.medill.northwestern.edu\/chicago\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/a025b1c2c6b3ce3d28ab2207e711e5cb","name":"hannahwiley2018","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/356bd8d473a6660053c0c8ef2729046c396e73365802c1a894bc1496ea5bb5b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/356bd8d473a6660053c0c8ef2729046c396e73365802c1a894bc1496ea5bb5b3?s=96&d=mm&r=g","caption":"hannahwiley2018"},"url":"https:\/\/news.medill.northwestern.edu\/chicago\/author\/hannahwiley2018\/"}]}},"_links":{"self":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts\/67519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/comments?post=67519"}],"version-history":[{"count":0,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts\/67519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/media\/67525"}],"wp:attachment":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/media?parent=67519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/categories?post=67519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/tags?post=67519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}