{"id":69854,"date":"2018-04-10T20:51:29","date_gmt":"2018-04-11T01:51:29","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=69854"},"modified":"2018-04-11T13:17:56","modified_gmt":"2018-04-11T18:17:56","slug":"go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/","title":{"rendered":"Go solo or find a partner: When a startup needs a co-founder"},"content":{"rendered":"<p><strong>By DeForest Mapp<\/strong><br \/>\n<em>Medill Reports<\/em><\/p>\n<p class=\"dropcap\">Today\u2019s startup inventor often brings\u00a0revelation\u00a0to fruition by returning home from a fulltime\u00a0job to start a second life. The inventor may catch a few hours\u00a0sleep, push forward on design in pajamas\u00a0until 4 a.m., get a little more\u00a0sleep, show up for work and do it all over again.<\/p>\n<p>For an entrepreneur in the tech space, this is living the life, according to an article from the <a href=\"https:\/\/www.bls.gov\/careeroutlook\/2014\/article\/self-employment-what-to-know-to-be-your-own-boss.htm\" target=\"_blank\" rel=\"noopener\">U.S. Bureau of Labor and Statistics&#8217; Career Outlook<\/a>. But every founder goes through a series of life-changing steps needed to build a successful startup. While some steps revolve around people and establishing culture, the startup is equally hinged upon a good idea that solves a problem.<\/p>\n<p>\u201cBefore you build something that nobody gives a shit about, why don\u2019t [you] go back, make sure that we really understand the problem that we\u2019re solving, that you\u2019ve got a customer that cares enough to pay you for it,\u201d said Billy Banks, associate program director of the Garage at Northwestern University. \u201cIf you don\u2019t have that, you haven\u2019t nailed the problem, yet.\u201d<\/p>\n<p>Founders who have spent countless hours designing the look, feel and tone of an experience, app or invention cannot believe what they have. That said, the next crucial steps include building a team, finding resources and hopefully scaling the business. According to an article on\u00a0<a href=\"https:\/\/techcrunch.com\/2017\/03\/22\/universe-a-mobile-only-website-builder-lets-you-create-pages-in-under-a-minute\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>, there\u2019s at least one way a founder can streamline that process \u2013 bring on a\u00a0co-founder.\u00a0The new partner may lack\u00a0 business acumen\u00a0but could work to pick up the skills or fill\u00a0a gap as the tech whiz.<\/p>\n<p><iframe title=\"Interview with Paige Edmiston, MATTER\" src=\"https:\/\/player.vimeo.com\/video\/261769933?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<div class=\"featurecaption\">Paige Edmiston encourages healthcare startups to apply to MATTER, a non-profit and no-equity collaborative based in Chicago.<\/div>\n<p>\u201cWe offer workshops in business [for our founders],\u201d said Paige Edmiston, marketing manager of MATTER. \u201cIt\u2019s really hard\u2026 there\u2019s so much complexity [in a startup] that very few people know everything they need to know.\u201d<\/p>\n<p>Bringing equity to a startup, without diluting it, should come with a price, according to another <a href=\"https:\/\/techcrunch.com\/2011\/10\/13\/understanding-how-dilution-affects-you-at-a-startup\/\" target=\"_blank\" rel=\"noopener\"> TechCrunch<\/a>\u00a0 article. Skill sets such as programming, designing and JavaScript all seem easy enough \u2013 that is until a non-technical founder actually starts spending time in those environments. They will quickly learn they\u2019re better off hiring someone else.<\/p>\n<p>\u201cThe best way to hide your imperfections is to keep it simple,\u201d said Scott Kitun, CEO of Technori. \u201cIt is much better to go into a little bit of debt\u2026 to hire the right person that does the job exceptionally well and faster and more efficiently than you, as a founder, spending your time doing something you\u2019re not great at.\u201d<\/p>\n<p>Finding this kind of coveted type of talent might be easier if the founder lived somewhere near the Mission District in San Francisco, for example. It might be nice if a Bumble app existed just for technical and non-technical founders, allowing users to swipe left and right until a match is found. But until someone recognizes this as a problem, The Meetup app will do just fine.<\/p>\n<p>\u201cIf you\u2019re young, and you want to be in tech, your best bet is probably to go to SF because you can get a bunch of roommates, eat [obscenity] food and you can make it work in San Fran,\u201d said Banks.<\/p>\n<p>While twenty-something software developers in the Bay Area play the field and hold out for as much money as possible, the eager startup founder might consider relocating to Chicago, another hub for successful startups such as Groupon.<\/p>\n<p>\u201d [This] is why [you have] companies like Google and Facebook hiring more people here,\u201d said Banks. \u201cThat\u2019s why you have Amazon considering Chicago as a place to put their [headquarters], too.\u201d<\/p>\n<p>But even if the founder brings the startup to Chicago and finds it more affordable, he or she may face a potential dilemma. If the startup does not find a chief technology officer, it will more than likely not receive any rounds of capital from potential investors until this team member and a product is in place.<\/p>\n<p>\u201cYou really have to have the business-model figured out of who\u2019s going to pay for [the product],\u201d said Edmiston. \u201cNot only [having] a promising product and business model [is essential], but [we] also have [to have] confidence in the vision of the founder and the early-leadership-team.\u201d<\/p>\n<p>After months of searching and courting the right technical co-founder, the founder offers a candidate a partnership role, all contingent on his or her ability to deliver on a minimum viable product (MVP). And in exchange, the new startup is now defined by the efforts of two co-founders, partners in a new dream company.<\/p>\n<p>The candidate accepts, thanks the founder and immediately begins assisting in building their future. But now the senior co-founder may start to anticipate how angel investors, venture capitalists and private equity firms receive the new team and idea-in-development.<\/p>\n<p>\u201cAs you go into these meetings, you\u2019re going to hear no a lot,\u201d said Banks. The word no is &#8220;just an opportunity to ask a follow-up question and understand what the no is, so that when you get the next meeting, you&#8217;re starting to figure out how to overcome objections.\u201d<\/p>\n<figure id=\"attachment_69861\" aria-describedby=\"caption-attachment-69861\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-69861\" src=\"http:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/90.jpg\" alt=\"\" width=\"800\" height=\"2000\" srcset=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/90.jpg 800w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/90-120x300.jpg 120w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/90-768x1920.jpg 768w, https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/90-410x1024.jpg 410w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-69861\" class=\"wp-caption-text\">The Startup Cycle and the Investment Stages: (DeForest Mapp\/MEDILL)<\/figcaption><\/figure>\n<div class=\"featurecaption\">Photo at top: A startup founder seeks a co-founder. (DeForest Mapp\/MEDILL)<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By DeForest Mapp Medill Reports Today\u2019s startup inventor often brings\u00a0revelation\u00a0to fruition by returning home from a fulltime\u00a0job to start a second life. The inventor may catch a few hours\u00a0sleep, push forward on design in pajamas\u00a0until 4 a.m., get a little more\u00a0sleep, show up for work and do it all over again. For an entrepreneur in [&hellip;]<\/p>\n","protected":false},"author":463,"featured_media":69870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,29,3987],"tags":[],"class_list":["post-69854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-health-and-science","category-winter-2018"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Go solo or find a partner: When a startup needs a co-founder - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go solo or find a partner: When a startup needs a co-founder - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By DeForest Mapp Medill Reports Today\u2019s startup inventor often brings\u00a0revelation\u00a0to fruition by returning home from a fulltime\u00a0job to start a second life. The inventor may catch a few hours\u00a0sleep, push forward on design in pajamas\u00a0until 4 a.m., get a little more\u00a0sleep, show up for work and do it all over again. For an entrepreneur in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-11T01:51:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-11T18:17:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/Featured-Image-1-e1522035545824.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"deforestmapp2018\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"deforestmapp2018\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/\"},\"author\":{\"name\":\"deforestmapp2018\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/cdbea58592f1529711be59916d39a4ad\"},\"headline\":\"Go solo or find a partner: When a startup needs a co-founder\",\"datePublished\":\"2018-04-11T01:51:29+00:00\",\"dateModified\":\"2018-04-11T18:17:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/\"},\"wordCount\":915,\"image\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/03\\\/Featured-Image-1-e1522035545824.png\",\"articleSection\":[\"Business\",\"Health and Science\",\"Winter 2018\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/\",\"name\":\"Go solo or find a partner: When a startup needs a co-founder - Medill Reports Chicago\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/03\\\/Featured-Image-1-e1522035545824.png\",\"datePublished\":\"2018-04-11T01:51:29+00:00\",\"dateModified\":\"2018-04-11T18:17:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/cdbea58592f1529711be59916d39a4ad\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/#primaryimage\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/03\\\/Featured-Image-1-e1522035545824.png\",\"contentUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/03\\\/Featured-Image-1-e1522035545824.png\",\"width\":900,\"height\":535,\"caption\":\"Illustration of two women, one founder and one technical co-founder: (DeForest Mapp)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Go solo or find a partner: When a startup needs a co-founder\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#website\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/\",\"name\":\"Medill Reports Chicago\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/cdbea58592f1529711be59916d39a4ad\",\"name\":\"deforestmapp2018\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b577a29cc62238057c02eebe7795cc4bba257296e057c30a606049677f51469?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b577a29cc62238057c02eebe7795cc4bba257296e057c30a606049677f51469?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b577a29cc62238057c02eebe7795cc4bba257296e057c30a606049677f51469?s=96&d=mm&r=g\",\"caption\":\"deforestmapp2018\"},\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/author\\\/deforestmapp2018\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Go solo or find a partner: When a startup needs a co-founder - Medill Reports Chicago","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/","og_locale":"en_US","og_type":"article","og_title":"Go solo or find a partner: When a startup needs a co-founder - Medill Reports Chicago","og_description":"By DeForest Mapp Medill Reports Today\u2019s startup inventor often brings\u00a0revelation\u00a0to fruition by returning home from a fulltime\u00a0job to start a second life. The inventor may catch a few hours\u00a0sleep, push forward on design in pajamas\u00a0until 4 a.m., get a little more\u00a0sleep, show up for work and do it all over again. For an entrepreneur in [&hellip;]","og_url":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/","og_site_name":"Medill Reports Chicago","article_published_time":"2018-04-11T01:51:29+00:00","article_modified_time":"2018-04-11T18:17:56+00:00","og_image":[{"width":900,"height":535,"url":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/Featured-Image-1-e1522035545824.png","type":"image\/png"}],"author":"deforestmapp2018","twitter_card":"summary_large_image","twitter_misc":{"Written by":"deforestmapp2018","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/#article","isPartOf":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/"},"author":{"name":"deforestmapp2018","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/cdbea58592f1529711be59916d39a4ad"},"headline":"Go solo or find a partner: When a startup needs a co-founder","datePublished":"2018-04-11T01:51:29+00:00","dateModified":"2018-04-11T18:17:56+00:00","mainEntityOfPage":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/"},"wordCount":915,"image":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/#primaryimage"},"thumbnailUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/Featured-Image-1-e1522035545824.png","articleSection":["Business","Health and Science","Winter 2018"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/","url":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/","name":"Go solo or find a partner: When a startup needs a co-founder - Medill Reports Chicago","isPartOf":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/#primaryimage"},"image":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/#primaryimage"},"thumbnailUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/Featured-Image-1-e1522035545824.png","datePublished":"2018-04-11T01:51:29+00:00","dateModified":"2018-04-11T18:17:56+00:00","author":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/cdbea58592f1529711be59916d39a4ad"},"breadcrumb":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/#primaryimage","url":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/Featured-Image-1-e1522035545824.png","contentUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2018\/03\/Featured-Image-1-e1522035545824.png","width":900,"height":535,"caption":"Illustration of two women, one founder and one technical co-founder: (DeForest Mapp)"},{"@type":"BreadcrumbList","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/go-solo-or-find-a-partner-when-a-startup-needs-a-co-founder\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.medill.northwestern.edu\/chicago\/"},{"@type":"ListItem","position":2,"name":"Go solo or find a partner: When a startup needs a co-founder"}]},{"@type":"WebSite","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#website","url":"https:\/\/news.medill.northwestern.edu\/chicago\/","name":"Medill Reports Chicago","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.medill.northwestern.edu\/chicago\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/cdbea58592f1529711be59916d39a4ad","name":"deforestmapp2018","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4b577a29cc62238057c02eebe7795cc4bba257296e057c30a606049677f51469?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b577a29cc62238057c02eebe7795cc4bba257296e057c30a606049677f51469?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b577a29cc62238057c02eebe7795cc4bba257296e057c30a606049677f51469?s=96&d=mm&r=g","caption":"deforestmapp2018"},"url":"https:\/\/news.medill.northwestern.edu\/chicago\/author\/deforestmapp2018\/"}]}},"_links":{"self":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts\/69854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/users\/463"}],"replies":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/comments?post=69854"}],"version-history":[{"count":0,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts\/69854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/media\/69870"}],"wp:attachment":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/media?parent=69854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/categories?post=69854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/tags?post=69854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}