{"id":72654,"date":"2018-10-30T12:31:41","date_gmt":"2018-10-30T17:31:41","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=72654"},"modified":"2018-10-30T12:34:46","modified_gmt":"2018-10-30T17:34:46","slug":"native-american-costumes-harm-indigenous-communities-activists-say","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/native-american-costumes-harm-indigenous-communities-activists-say\/","title":{"rendered":"\u201cNative American\u201d costumes harm indigenous communities, activists say"},"content":{"rendered":"

By Katie Rice<\/strong>
\nMedill Reports<\/em><\/p>\n

Lingerie company Yandy made headlines this fall for releasing, and later pulling, a sexy \u201cHandmaid\u2019s Tale\u201d-inspired costume from its online store. But the company sends a different message with its continued defense of its \u201cSexy Native American\u201d line, activists say.<\/p>\n

Activists took to Twitter with the hashtag #CancelYandy to decry the company\u2019s appropriation of traditional American Indian regalia and disregard for the unique identities of distinct tribal groups in the line of risqu\u00e9 costumes. The conflict crops up every Halloween season. But this year, the presentation of a petition signed by thousands of people resulted in a protest and threats of arrest Wednesday at Yandy headquarters in Phoenix, said Amanda Blackhorse, a Din\u00e9 activist from Phoenix.<\/p>\n

\u201cWhen you have so many Native American voices telling you, \u2018This is wrong, we don\u2019t feel appreciated by this, we don\u2019t feel honored by this, we feel insulted (and) our community is hurting because of these costumes, I don\u2019t see how anyone wearing them can say that they support us,\u201d said Zoe Dejecacion, the creator of the petition and a makeup artist from the Choctaw Nation of Oklahoma.<\/p>\n

<\/p>\n

In an article published by Cosmopolitan<\/em> last year, Yandy\u2019s Co-Chief Executive Officer Jeff Watton said the company would continue selling its Native American line until the costumes reached \u201ca point of contentiousness\u201d or became \u201ctoo hot of an issue\u201d and sparked \u201csignificant demonstrations.\u201d Yandy representatives did not respond to requests for comment for this article.<\/p>\n

Dejecacion created the Change.org petition in late September reading, \u201cJeff Watton: Stop Yandy From Using Our Culture As A Costume.\u201d\u00a0 One month later, the petition has more than 24,000 signatures and has been presented at Yandy\u2019s offices in Phoenix twice.<\/p>\n

\u201cI think the majority of people who are wearing these costumes don\u2019t realize exactly how they\u2019re hurting the Native American community,\u201d she said. \u201cIt\u2019s hard to educate every single one of those people who don\u2019t understand, so I think that\u2019s why specifically we went to the brand directly. Instead of attacking the demand, we\u2019re attacking the supply.\u201d<\/p>\n

Blackhorse first presented the petition to Yandy on Oct. 5, when it had approximately 13,000 signatures. She organized a formal protest for Wednesday in an effort to present the petition to Yandy a second time. She said representatives from the company did not want to interact with the activists and threatened to call the police when she first presented the petition. There was a police presence during the Wednesday protest, and Yandy representatives again did not want to speak with the protesters, Blackhorse said.<\/p>\n

While presenting the petition was not her original goal, Dejecacion hopes it raises awareness of the issue. Through the petition, she wanted to create an online space where she could show the kind of \u201csignificant\u201d support Watton mentioned, and she is pleased that the petition has enabled other Native voices to share their stories.<\/p>\n

\"\"
Din\u00e9 activist Amanda Blackhorse and other activists protest outside Yandy’s headquarters in Phoenix, Arizona on Wednesday. (Sumayyah Dawud)<\/figcaption><\/figure>\n

Dejecacion also hoped to educate people about issues indigenous women face that extend beyond cultural appropriation. American Indian and Alaska Native women are 1.2 times as likely to experience violence over their lifetime than non-Hispanic white women, according to a study published by the National Institute of Justice that Dejecacion linked in her petition.<\/p>\n

The costumes \u201csexualize us and dehumanize us, and in a very serious sense, they also can harm the community,\u201d she said. \u201cThey play into very harmful representations of us that lead to non-Natives committing assault towards Native women. We are by no means saying [Native American] costumes are the sole reason.\u201d But she believes they are a factor, she said.<\/p>\n

The issue of selling such costumes is not specific to Yandy but all Halloween retailers, including those in the Chicago area.<\/p>\n

\"\"
Infographic by Katie Rice\/MEDILL<\/figcaption><\/figure>\n

A local issue<\/strong>
\nIn Chicago, Halloween retailers also offer \u201cNative American\u201d costumes. The Chicago area chain Halloween Hallway sells \u201cIndian Maiden\u201d and \u201cIndian Brave\u201d costumes and a product called \u201cTexas Dirt Powder\u201d that purports to \u201csimulate Native American skin tones\u201d and create \u201ca weathered look.\u201d Chicago Costume Company\u2019s online store carries different shades of headdresses and a Disney-licensed \u201cPocahontas\u201d costume. Neither Halloween Hallway nor Chicago Costume Company responded to requests for comment.<\/p>\n

Wasabakao, chief of the Kayuana Luku Taino and the president of the Illinois Chapter of the Autonomous American Indian Movement based in the south suburbs of Chicago, agrees that these costumes are offensive \u2014 but he said he sees more important issues for indigenous communities than what people are wearing.<\/p>\n

One such issue is federal recognition, he said. There are no federally recognized tribes in Illinois, according to the Bureau of Indian Affairs.<\/p>\n

\u201cIt\u2019s almost like we\u2019re nonexistent in the state of Illinois,\u201d he said.<\/p>\n

While Halloween costumes may not be as big an issue as those of federal recognition and sovereignty, Wasabakao said they still contribute to a narrative of erasure of American Indian identities.<\/p>\n

\u201cOriginally, Halloween was supposed to be scary,\u201d he said. \u201cSo there\u2019s still a kind of stigma or mentality behind that that a lot of people may not even realize. You\u2019re dressing up like an Indian during Halloween, so it\u2019s either a) we\u2019re scary or b) we\u2019re mythological beings.\u201d<\/p>\n

“Homage to the beauty of tradition\u201d<\/strong>
\nDejecacion hopes people who might otherwise dress in \u201cNative\u201d costumes will read the petition and the stories of its co-signers and realize how the costumes disrespect the cultures they claim to represent.<\/p>\n

You cannot have respect for Native cultures and wear these costumes, Dejecacion said.<\/p>\n

Over the past month, Yandy has changed the description of its \u201cNative American Costumes\u201d section several times, presumably in response to social media backlash. In the descriptions, the company claims these costumes pay homage to \u201cindigenous culture.\u201d<\/p>\n

On Oct. 1, Twitter user @heather28df tweeted reported that Yandy had removed references in the description to \u201cwalk(ing) two miles in another\u2019s moccasins\u201d and encouraging potential customers to browse costumes for their \u201cnext pow wow (sic).\u201d<\/p>\n

In early October, the description read: \u201cThe most natural and sexy look, you\u2019ll be the trendsetter of your tribe in these sexy Native American costumes! Share your love of the rich, indigenous culture by rocking a fun native costume for your next powwow.\u201d<\/p>\n

As of Oct. 25, the caption had once again changed, and simply read: \u201cPay an homage to the beauty of tradition in these sexy Native American costumes!\u201d<\/p>\n

For Dejecacion, Yandy\u2019s sale of these costumes does anything but respect Native cultures. These costumes are offensive and appropriate sacred regalia, she said.<\/p>\n

\u201cCultural exchange is all about consent, of two different cultures consenting to sharing different aspects of their culture,\u201d she said. \u201cBut at no point have Native Americans wanted to share their sacred pieces of their regalia for these costumes.\u201d<\/p>\n

Blackhorse said dressing as a Native person is \u201cblatant racism\u201d comparable to wearing yellow- or blackface. Not only are these costumes offensive, but they create the impression that all of the 573 federally recognized tribes dress like the Plains tribes \u2014 \u201cdown here (in Arizona), we don\u2019t wear headdresses,\u201d she said.<\/p>\n

\u201cIf your company, represented by white people, is telling us as Native women to get over it and to not be offended, to me that\u2019s racism because you feel like your beliefs are far superior [to] what we believe as Native people and what we feel as Native people,\u201d Blackhorse said.<\/p>\n

\u201cEveryone who makes Native costumes needs to stop,\u201d she said \u2014 and ideally, retailers should retroactively donate the profits of these costumes to Native organizations.\u201d<\/p>\n

Photo at top: Din\u00e9 activist Amanda Blackhorse protests Yandy’s sale of Native American costumes outside the company’s headquarters in Phoenix Wednesday, Oct. 24. (Photo by Douglas Miles)<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

By Katie Rice Medill Reports Lingerie company Yandy made headlines this fall for releasing, and later pulling, a sexy \u201cHandmaid\u2019s Tale\u201d-inspired costume from its online store. But the company sends a different message with its continued defense of its \u201cSexy Native American\u201d line, activists say. Activists took to Twitter with the hashtag #CancelYandy to decry […]<\/p>\n","protected":false},"author":510,"featured_media":72673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452,4447,28,29,30,675],"tags":[192],"class_list":["post-72654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond-chicago","category-fall-2018","category-general-interest","category-health-and-science","category-public-affairs","category-social-justice","tag-promo"],"yoast_head":"\n\u201cNative American\u201d costumes harm indigenous communities, activists say - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/native-american-costumes-harm-indigenous-communities-activists-say\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cNative American\u201d costumes harm indigenous communities, activists say - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Katie Rice Medill Reports Lingerie company Yandy made headlines this fall for releasing, and later pulling, a sexy \u201cHandmaid\u2019s Tale\u201d-inspired costume from its online store. 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