{"id":77677,"date":"2019-03-20T16:51:28","date_gmt":"2019-03-20T21:51:28","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=77677"},"modified":"2019-04-09T15:15:07","modified_gmt":"2019-04-09T20:15:07","slug":"mary-schmich-is-world-famous-but-you-may-not-know-her","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/mary-schmich-is-world-famous-but-you-may-not-know-her\/","title":{"rendered":"Mary Schmich is world famous – but you may not know her"},"content":{"rendered":"

By Andrew Donlan<\/strong>
\nMedill Reports<\/em><\/p>\n

Mary Schmich was walking to work at the Chicago Tribune, as she did everyday, when she passed a young woman naively soaking herself in some of the first strong rays of sun on Lake Michigan after a long Chicago winter.<\/p>\n

\u201cI remember thinking \u2018God, I hope she\u2019s wearing sunscreen.\u2019\u201d Schmich said. \u201cAnd I kept walking and I thought, you know, I\u2019ve just got so much advice I\u2019d like to give to young people.\u201d<\/p>\n

She laughed at herself, realizing she\u2019d reached the age where such thoughts even crossed her mind. Later, she fired up her computer, grabbed a coffee and some M&Ms from the vending machine at the Tribune Tower on Michigan Avenue and began writing.<\/p>\n

“Wear sunscreen.”<\/p>\n

Closer to the end of the summer of \u201997, a few months after she passed the sunbathing girl, Schmich got a call from a friend. His sister, who lived in Denver, had sent him an e-mail of a commencement speech by Kurt Vonnegut at MIT. It looked an awful lot like something he had read from her in the Chicago Tribune months earlier, he said.<\/p>\n

\u201cYou better get on this,\u201d he told her.<\/p>\n

Schmich\u2019s column, \u201cAdvice, like youth, probably wasted on the young,\u201d had gone viral on the Internet, before \u201cgoing viral\u201d was a mantra of popular culture. Her words, in the form of a mock commencement speech about simple life lessons, had been copied and pasted and sent to friends and family of readers, and then to friends and family of the friends and family that received it. Somewhere along the way, reminiscent of a more harmful and adult version of the game telephone, someone had said these were the words of Kurt Vonnegut at commencement at the Massachusetts Institute of Technology.<\/p>\n

The mis-attribution sent Schmich into a panic. She hadn\u2019t plagiarized, of course. But maybe she did? She considered the possibility, after remembering reading about writers who insisted they didn\u2019t know they were committing plagiarism while doing so. That brief and erroneous thought was dismissed once she remembered the girl she encountered on the way to work months ago\u2014the girl sunbathing.<\/p>\n

She called MIT, and they told her Vonnegut had not been the speaker at their graduation that year, nor had he ever been. She then contacted colleagues at the Chicago Tribune\u2019s New York bureau to reach Vonnegut, who said he had no idea where or why he was given credit.<\/p>\n

”What I said to Mary Schmich on the telephone was that what she wrote was funny and wise and charming, so I would have been proud had the words been mine,” Vonnegut told the New York Times.<\/em> He even had to break the news to his wife, who had the \u201cgraduation speech\u201d sent to her, and was proud of her husband. She asked him why he didn\u2019t tell her he gave the commencement address at MIT.<\/p>\n

Schmich\u2019s immortal column was\u2014as Vonnegut put it\u2014 funny, wise and charming. It transitioned between everyday life tips with serious relationship advice:<\/p>\n

“Sing.”<\/p>\n

“Don’t be reckless with other people’s hearts. Don’t put up with people who are reckless with yours.”<\/p>\n

“Floss.”<\/p>\n

“Live in New York City once, but leave before it makes you hard. Live in Northern California once, but leave before it makes you soft. Travel.”<\/p>\n

And she covered, as she put it, certain inalienable truths:<\/p>\n

“Prices will rise. Politicians will philander. You, too, will get old. And when you do, you’ll fantasize that when you were young, prices were reasonable, politicians were noble and children respected their elders.”<\/p>\n

If you\u2019ve never heard of Schmich\u2019s column, it\u2019s likely you\u2019ve heard her advice. Perhaps it was attributed to Vonnegut; perhaps to Baz Luhrmann, the writer and director who bought the rights to 1997 column and turned in into a song; or maybe even to Eleanor Roosevelt, who is often incorrectly given credit for saying, \u201cDo one thing every day that scares you.\u201d Schmich, not Roosevelt, said that in her column in 1997. It didn\u2019t stop postcards from flying off the shelves crediting the former first lady, though.<\/p>\n

\u201cOnce it started showing up on greeting cards and buttons attributed to Eleanor Roosevelt, that made me nuts,\u201d Schmich said.<\/p>\n

It\u2019s also evident, despite their unwillingness to admit it, that Schmich has some fans at the athletic clothing brand Lululemon. \u201cWear Sunscreen\u201d, \u201cFloss and Travel\u201d and \u201cDo one thing a day that scares you,” a clear if slight deviation from Schmich\u2019s \u201cDo one thing every day that scares you,\u201d have all appeared on forms of its merchandise.<\/p>\n

Finally, a quote investigator cleared up the: \u201cDo one thing every day that scares you\u201d line. Those eight words, written in that order, can only be traced back to \u201cAdvice, like youth, probably wasted on the young.\u201d<\/p>\n

Besides the Eleanor Roosevelt buttons, Schmich is mostly unfazed by the rampant mis-attributions, which have prevailed in the 21-plus years since the Tribune published her column. People still come up to her and challenge her about how she could do such a thing\u2014how could she steal from Kurt Vonnegut? At least some of this ignorance is rectified. Twitter users reach out to her on the platform, nearly on a daily basis, to say her column made an impact on their lives.<\/p>\n

\u201cIt has never for a minute bothered me that people think Kurt Vonnegut wrote it,\u201d Schmich said. \u201cIt\u2019s never bothered me that people think Baz Luhrmann wrote it, because he\u2019s never claimed he did. He gave it a life that I never could\u2019ve dreamed of.\u201d<\/p>\n

Luhrmann\u2019s song version is performed as a mock commencement speech\u2014akin to how the column was written\u2014vocalized over music that adds to the feeling Schmich\u2019s words evoked in the first place.<\/p>\n

The frustrating reality, albeit not frustrating to the author herself, is that the origins of the mis-attributions may never be discovered.<\/p>\n

\u201cThe adoption of the Internet was, of course, nowhere near where it is today,\u201d said Owen Youngman, then the Director of Interactive Media at the Tribune. \u201cGoing viral in two months was pretty fast in those days, without Google or Facebook to share it. Linking was a thing, but there weren\u2019t that many people on the web looking to link, and sharing was just not a thing.\u201d<\/p>\n

Ian Fisher, a writer for the New York Times, wrote an article titled \u201cIt\u2019s All the Talk of the Internet\u2019s Gossip Underground\u201d in early August 1997, a few months after the column was published.<\/p>\n

\u201cIt’s funny,\u201d Fisher said. \u201cI read that story now and think that it somehow managed to predict the future but also be filled with the naivet\u00e9 of the time. There were hoaxes everywhere but it was all put in the box of \u2018the small cost of this greatness that is the Internet.\u2019\u201d<\/p>\n

Through it all, the column remains a genuine and breathtaking piece of writing from one of Chicago\u2019s greatest writers. Schmich won the Pulitzer Prize for commentary in 2012, another monumental achievement she remains bashful about.<\/p>\n

On January 21st, 2019, Jeopardy recalled the column for its show. Unlike thousands of others before it, the show immediately gave Schmich credit.<\/p>\n

\"\"
Over 20 years later, Mary Schmich’s “Advice, like youth, probably wasted on the young” (Jeopardy!)<\/figcaption><\/figure>\n

\u201cIt\u2019s a wonderful thing to have happened to me,\u201d Schmich said. \u201cI\u2019m just thinking journalistically though, it\u2019s not the best column I ever wrote. But it\u2019s a piece of the whole thing. I think of journalism as an opportunity, and every column as an opportunity, and that just happened to be one that is having a life that I never could\u2019ve imagined.\u201d<\/p>\n

Schmich began working at the Chicago Tribune in 1985. She is a born writer, but the world was close to missing out on the chance to ever read her at all. After undergrad at Pomona College in California, she worked in college admissions for her alma mater for three years. Then she went to France, learning the language and immersing herself in the culture. She may have never left if it wasn\u2019t for her then-boyfriend.<\/p>\n

\u201cHe sent me applications to journalism school, he said you should be a journalist,\u201d Schmich said. \u201cI didn\u2019t get any money, I hadn\u2019t applied for money. He drove down to Stanford and said \u2018You let my girlfriend in, she needs money\u2019 and they gave me money. God bless him.\u201d<\/p>\n

After Stanford, Schmich wrote for multiple newspapers across the country before landing at the Tribune. She spent multiple years in Atlanta as a national correspondent for the paper before ultimately earning her own column in Chicago. She wasted no time embedding herself in the city, exploring communities past streets that Chicago lifers had told her not to pass. With her fervent curiosity as an aid, her voice became one with Chicago.<\/p>\n

Millions have read Schmich\u2019s work, whether they knew the correct author while consuming it or not. If she\u2019s too modest to accept credit for all of the lives she has touched with her writing\u2014in that column and thousands of others\u2014perhaps, then, we can assign credit to her former boyfriend who drove up to Palo Alto. Without her work, Chicago\u2014and the rest of the world\u2014would be a little bit dimmer of a place.<\/p>\n

So trust her on the sunscreen.<\/p>\n

Photo at top: Chicago Tribune columnist Mary Schmich photographed at the Tribune studio June 18, 2014. (Courtesy of MarySchmich\/Photo by Zbigniew Bzdak\/Chicago Tribune)<\/div>\n","protected":false},"excerpt":{"rendered":"

By Andrew Donlan Medill Reports Mary Schmich was walking to work at the Chicago Tribune, as she did everyday, when she passed a young woman naively soaking herself in some of the first strong rays of sun on Lake Michigan after a long Chicago winter. \u201cI remember thinking \u2018God, I hope she\u2019s wearing sunscreen.\u2019\u201d Schmich […]<\/p>\n","protected":false},"author":551,"featured_media":77725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194,27,28,30,4559],"tags":[],"class_list":["post-77677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-culture","category-business","category-general-interest","category-public-affairs","category-winter-2019"],"yoast_head":"\nMary Schmich is world famous - but you may not know her - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/mary-schmich-is-world-famous-but-you-may-not-know-her\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mary Schmich is world famous - 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