{"id":79205,"date":"2019-04-26T12:11:33","date_gmt":"2019-04-26T17:11:33","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=79205"},"modified":"2019-04-26T12:11:33","modified_gmt":"2019-04-26T17:11:33","slug":"the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/","title":{"rendered":"The trend toward natural hair styles continues as African-Americans embrace their &#8220;hair-itage&#8221;"},"content":{"rendered":"<p><strong>By Ebony JJ Curry<\/strong><br \/>\n<em>Medill Reports<\/em><\/p>\n<p class=\"dropcap\">For years, black women devoted hours and hundreds of dollars to relaxing their hair. But sales of the chemical products used to straighten hair have been declining in the African-American hair-care market. One estimate predicts chemical relaxers will make up the smallest percentage of the market by 2020.<\/p>\n<p>This is due in large part to a movement toward more natural hair styles that began in the early 2000s. Braids, sew-ins, afros and other natural hair styles that used to be seen by many as \u201ctoo ethnic,\u201d are now being embraced.<br \/>\n<iframe title=\"The trend toward natural hair styles continues as African-Americans embrace their &amp;quot;hair-itage&amp;quot;\" src=\"https:\/\/player.vimeo.com\/video\/332578402?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>Salons throughout the country are now focusing on natural hair style options and are teaching women how to care for and protect their natural locks.<\/p>\n<p><!--more--><\/p>\n<p>At Marimarshe Salon in Chicago\u2019s south loop, cosmetologist Gabrielle Flowers specializes in natural hair and extensions, encouraging all women to embrace their roots.<\/p>\n<div class=\"featurecaption\">Cosmetologist Gabrielle Flowers combs a client&#8217;s hair at Marimarshe Salon in Chicago\u2019s south loop. &#8220;This is our crown,&#8221; she said. &#8220;And we want to rock our crowns the right way.&#8221; (Ebony JJ Curry\/MEDILL)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Ebony JJ Curry Medill Reports For years, black women devoted hours and hundreds of dollars to relaxing their hair. But sales of the chemical products used to straighten hair have been declining in the African-American hair-care market. One estimate predicts chemical relaxers will make up the smallest percentage of the market by 2020. This [&hellip;]<\/p>\n","protected":false},"author":589,"featured_media":79339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4741],"tags":[],"class_list":["post-79205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spring-2019"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The trend toward natural hair styles continues as African-Americans embrace their &quot;hair-itage&quot; - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The trend toward natural hair styles continues as African-Americans embrace their &quot;hair-itage&quot; - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Ebony JJ Curry Medill Reports For years, black women devoted hours and hundreds of dollars to relaxing their hair. But sales of the chemical products used to straighten hair have been declining in the African-American hair-care market. One estimate predicts chemical relaxers will make up the smallest percentage of the market by 2020. This [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-26T17:11:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2019\/04\/NaturalHair_Feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ebonycurry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ebonycurry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/\"},\"author\":{\"name\":\"ebonycurry\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/56b173aafe5a9dba6caa02924a0024c0\"},\"headline\":\"The trend toward natural hair styles continues as African-Americans embrace their &#8220;hair-itage&#8221;\",\"datePublished\":\"2019-04-26T17:11:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/\"},\"wordCount\":195,\"image\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/04\\\/NaturalHair_Feature.jpg\",\"articleSection\":[\"Spring 2019\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/\",\"name\":\"The trend toward natural hair styles continues as African-Americans embrace their \\\"hair-itage\\\" - Medill Reports Chicago\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/04\\\/NaturalHair_Feature.jpg\",\"datePublished\":\"2019-04-26T17:11:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/56b173aafe5a9dba6caa02924a0024c0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/#primaryimage\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/04\\\/NaturalHair_Feature.jpg\",\"contentUrl\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/04\\\/NaturalHair_Feature.jpg\",\"width\":1100,\"height\":619,\"caption\":\"Cosmetologist Gabrielle Flowers combs a client's hair at Marimarshe Salon in Chicago\u2019s south loop. \\\"This is our crown,\\\" she said. \\\"And we want to rock our crowns the right way.\\\" (Ebony JJ Curry\\\/MEDILL)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The trend toward natural hair styles continues as African-Americans embrace their &#8220;hair-itage&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#website\",\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/\",\"name\":\"Medill Reports Chicago\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/#\\\/schema\\\/person\\\/56b173aafe5a9dba6caa02924a0024c0\",\"name\":\"ebonycurry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9be84fea39976e5f1db3a0151fd5dd858c5558359447021b957921a35982d74?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9be84fea39976e5f1db3a0151fd5dd858c5558359447021b957921a35982d74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9be84fea39976e5f1db3a0151fd5dd858c5558359447021b957921a35982d74?s=96&d=mm&r=g\",\"caption\":\"ebonycurry\"},\"url\":\"https:\\\/\\\/news.medill.northwestern.edu\\\/chicago\\\/author\\\/ebonycurry\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The trend toward natural hair styles continues as African-Americans embrace their \"hair-itage\" - Medill Reports Chicago","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/","og_locale":"en_US","og_type":"article","og_title":"The trend toward natural hair styles continues as African-Americans embrace their \"hair-itage\" - Medill Reports Chicago","og_description":"By Ebony JJ Curry Medill Reports For years, black women devoted hours and hundreds of dollars to relaxing their hair. But sales of the chemical products used to straighten hair have been declining in the African-American hair-care market. One estimate predicts chemical relaxers will make up the smallest percentage of the market by 2020. This [&hellip;]","og_url":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/","og_site_name":"Medill Reports Chicago","article_published_time":"2019-04-26T17:11:33+00:00","og_image":[{"width":1100,"height":619,"url":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2019\/04\/NaturalHair_Feature.jpg","type":"image\/jpeg"}],"author":"ebonycurry","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ebonycurry","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/#article","isPartOf":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/"},"author":{"name":"ebonycurry","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/56b173aafe5a9dba6caa02924a0024c0"},"headline":"The trend toward natural hair styles continues as African-Americans embrace their &#8220;hair-itage&#8221;","datePublished":"2019-04-26T17:11:33+00:00","mainEntityOfPage":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/"},"wordCount":195,"image":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/#primaryimage"},"thumbnailUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2019\/04\/NaturalHair_Feature.jpg","articleSection":["Spring 2019"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/","url":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/","name":"The trend toward natural hair styles continues as African-Americans embrace their \"hair-itage\" - Medill Reports Chicago","isPartOf":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/#primaryimage"},"image":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/#primaryimage"},"thumbnailUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2019\/04\/NaturalHair_Feature.jpg","datePublished":"2019-04-26T17:11:33+00:00","author":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/56b173aafe5a9dba6caa02924a0024c0"},"breadcrumb":{"@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/#primaryimage","url":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2019\/04\/NaturalHair_Feature.jpg","contentUrl":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2019\/04\/NaturalHair_Feature.jpg","width":1100,"height":619,"caption":"Cosmetologist Gabrielle Flowers combs a client's hair at Marimarshe Salon in Chicago\u2019s south loop. \"This is our crown,\" she said. \"And we want to rock our crowns the right way.\" (Ebony JJ Curry\/MEDILL)"},{"@type":"BreadcrumbList","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/the-trend-toward-natural-hair-styles-continues-as-african-americans-embrace-their-hair-itage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.medill.northwestern.edu\/chicago\/"},{"@type":"ListItem","position":2,"name":"The trend toward natural hair styles continues as African-Americans embrace their &#8220;hair-itage&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#website","url":"https:\/\/news.medill.northwestern.edu\/chicago\/","name":"Medill Reports Chicago","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.medill.northwestern.edu\/chicago\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.medill.northwestern.edu\/chicago\/#\/schema\/person\/56b173aafe5a9dba6caa02924a0024c0","name":"ebonycurry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d9be84fea39976e5f1db3a0151fd5dd858c5558359447021b957921a35982d74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d9be84fea39976e5f1db3a0151fd5dd858c5558359447021b957921a35982d74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9be84fea39976e5f1db3a0151fd5dd858c5558359447021b957921a35982d74?s=96&d=mm&r=g","caption":"ebonycurry"},"url":"https:\/\/news.medill.northwestern.edu\/chicago\/author\/ebonycurry\/"}]}},"_links":{"self":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts\/79205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/users\/589"}],"replies":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/comments?post=79205"}],"version-history":[{"count":0,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/posts\/79205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/media\/79339"}],"wp:attachment":[{"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/media?parent=79205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/categories?post=79205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.medill.northwestern.edu\/chicago\/wp-json\/wp\/v2\/tags?post=79205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}