{"id":8096,"date":"2015-02-26T14:18:21","date_gmt":"2015-02-26T20:18:21","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=8096"},"modified":"2015-02-27T00:18:59","modified_gmt":"2015-02-27T06:18:59","slug":"video-consumers-break-traditional-gender-roles","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/video-consumers-break-traditional-gender-roles\/","title":{"rendered":"VIDEO: Consumers break traditional gender roles"},"content":{"rendered":"<p>By Andrew Fowler<\/p>\n<p>As more conversations about gender equality and gender roles take place in the U.S., consumers are changing the way they shop. No longer are shoppers only buying what has traditionally been meant for one specific gender. Retailers are now adjusting to potentially different and wider customer bases.<\/p>\n<p>According to <a href=\"http:\/\/www.prnewswire.com\/news-releases\/mintel-releases-2015-us-consumer-trends-813911160.html\">Mintel<\/a>, American consumers are &#8220;questioning traditional notions of gender, rejecting the restraints of stereotypes.&#8221; Even globally the United Nations plans to issue new goals for gender equality, meaning these trends could be expanding worldwide.<\/p>\n<p><!--more--><\/p>\n<p><iframe title=\"Consumers break traditional gender roles\" src=\"https:\/\/player.vimeo.com\/video\/120531713?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<div id=\"featurecaption\">Photo at top: Blackhawks fan Rebecca Wolf is part of a growing trend of women 18-34 buying more sports tickets than men in that age range. (Andrew Fowler\/Medill)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Andrew Fowler As more conversations about gender equality and gender roles take place in the U.S., consumers are changing the way they shop. No longer are shoppers only buying what has traditionally been meant for one specific gender. Retailers are now adjusting to potentially different and wider customer bases. According to Mintel, American consumers [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":8108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,31,243],"tags":[],"class_list":["post-8096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-sports","category-winter-2015"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIDEO: Consumers break traditional gender roles - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/video-consumers-break-traditional-gender-roles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDEO: Consumers break traditional gender roles - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Andrew Fowler As more conversations about gender equality and gender roles take place in the U.S., consumers are changing the way they shop. No longer are shoppers only buying what has traditionally been meant for one specific gender. Retailers are now adjusting to potentially different and wider customer bases. 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