{"id":83796,"date":"2019-12-19T13:19:16","date_gmt":"2019-12-19T19:19:16","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=83796"},"modified":"2019-12-19T13:21:05","modified_gmt":"2019-12-19T19:21:05","slug":"facebook-groups-establish-community-in-one-of-chicagos-newest-neighborhoods","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/facebook-groups-establish-community-in-one-of-chicagos-newest-neighborhoods\/","title":{"rendered":"Facebook groups establish community in one of Chicago\u2019s newest neighborhoods"},"content":{"rendered":"

By Amy Sokolow<\/strong>
\nMedill Reports<\/em><\/p>\n

Nicole Rohr Stephens moved back to Chicago from Alabama last year and almost immediately found out she was pregnant. The 34-year-old marketing manager had previously lived on the city\u2019s North Side, but after relocating to the South Loop, she realized she had no idea where she would eventually send her unborn child to school. \u201cWhen we moved back, we were joining like a completely different neighborhood, different vibe,\u201d she said. \u201cWe didn’t know our neighbors; we didn’t know anything about the area.\u201d<\/p>\n

Stephens did what many people do today to solve a problem: she turned to Facebook. She first found a local dog walker and veterinarian on the \u201cSouth Loop Dog and Pet Owners\u201d Facebook group before turning to \u201cSouth Loop Parent\u2019s Group\u201d for daycare recommendations. Stephens even began walking around the block after work with other pregnant women she met from that group. Now that they all have babies all around the same age, \u201cthat’s been kind of cool to like, you see everybody hitting the same milestones with their kids at the same time after we spend time walking together,\u201d she said.<\/p>\n

<\/p>\n

Stephens and other South Loop residents turn to these Facebook groups in search of community, and in this active neighborhood, there is no shortage of options. Groups such as \u201cSouth Loop Urban Gardeners,\u201d \u201cSouth Loop Foodies\u201d and \u201cLGBTQ South Loop Residents\u201d cater to an array of interests, while helping residents meet their neighbors. \u201cHello South Loop!,\u201d a general interest neighborhood group, is the largest neighborhood Facebook group in Chicago, according to an analysis of the social networking site. The group had 10,646 members as of Nov. 8, with over one-third of South Loop residents belonging to the group.<\/p>\n

Hyperlocal Facebook groups are so popular, they have spawned other community-building websites, such as Nextdoor, in the last few years. The social networking site, which functions similarly to Facebook groups, serves around 247,000 neighborhoods globally, according to their site. The company\u2019s test area was a neighborhood in San Francisco, where it was founded in 2011, and the network has since spread rapidly around the world.<\/p>\n

\u201cRight now, it’s very popular, particularly for privileged, net-savvy people to be using various different communities online to track what’s going on in their neighborhoods,\u201d said Dr. Ethan Zuckerman, 46, Director of the Center for Civic Media at MIT. He cited both Facebook groups and Nextdoor as examples of how \u201ccommunities form, in part, based on what technologies are available at what times.\u201d<\/p>\n

The South Loop may be a particularly fertile neighborhood for the proliferation of these online communities because of its rapid development. Until the 1970s, the South Loop was a large transportation hub, with train tracks blocking new development. Once these tracks were removed and two major roads were reconfigured, development sprang up where the tracks were and beyond. Developers built, and continue to build, condos in the area so quickly that the neighborhood has seen a 209% population increase since 2000, according to real estate company Weichert.<\/p>\n

Dr. Justin Hollander, 45, Professor of Urban and Environmental Policy and Planning at Tufts University, understands why hyperlocal online groups may be so heavily utilized in a developing neighborhood like the South Loop. \u201cMost of the new houses would arrive within a year or two as the construction is happening, where in a typical neighborhood, that’s going to be much more staggered, it can be decades between,\u201d he said. \u201cSo I think it makes a lot more sense that these newer neighborhoods tend to be more, kind of, organized. And today, that is on social media where people are forming those groups.\u201d<\/p>\n

Some South Loop residents see the newness of the neighborhood as a positive. Ramez Haddadin, 37, an ophthalmologist, created the Facebook group \u201cSouth Loop Discussions\u201d to foster civic engagement in the neighborhood, and, hopefully, to have a hand in shaping it. \u201cI really was yearning for information and those exchanges of ideas in our neighborhood,\u201d he said. And since local alderman Pat Dowell is in the group and responds to comments, he sees it as a more efficient way of reaching her than by picking up the phone.<\/p>\n

Community organizing on Facebook even saved a beloved local park, Cotton Tail Park. Laarni Livings, 44, the founder of \u201cHello South Loop!,\u201d recounted how developers wanted to add a train station near an upcoming development, The 78. The original plan would have required digging up the park in the process. She described how residents created a Facebook group to organize around the issue, communicate with the alderman, and post updates about local meetings on the issue. \u201cThey worked with the alderman, they worked with the developers, and pretty much activated the whole area around this park to say, ‘You are not welcome. We’re not gonna stand for it,\u2019\u201d she said. Developers eventually relented and moved the station.<\/p>\n

Perhaps the most widespread benefit of these groups operates on an individual basis. Dr. Rosta Farzan, 43, a professor at the University of Pittsburgh who studies hyperlocal online communities, found that most people use these groups for \u201cmobilized actions,\u201d which she defined by example: \u201c\u2018I need someone to help me to cook food and my oven is broken.\u2019 And the neighbors will basically come together and say, \u2018Okay, well, I can help you.\u2019\u201d<\/p>\n

Many South Loop residents corroborated this finding, using the groups for everything from finding groomer and restaurant recommendations to donating baby clothes. Stephens, the new mom, even received some baby clothes, many brand-new, at her door while sick from her pregnancy. \u201cI don’t know what it is about Printers Row and South Loop, but like, everybody’s so willing to help one another here,\u201d she said.<\/p>\n

Livings, the \u201cHello South Loop!\u201d founder, might have the answer: \u201cIt’s a transient neighborhood that people are still finding that common ground and trying to help each other,\u201d she said. \u201cThere’s always a lot of new people looking for new things, and looking for things to do, and trying to fit in.\u201d<\/p>\n

Photo at top: Children play in Cotton Tail Park in the South Loop. This popular park was saved from being dug up to build a new Red Line station after citizens organized a campaign using local Facebook groups to relocate the project. (Amy Sokolow\/MEDILL)<\/div>\n","protected":false},"excerpt":{"rendered":"

By Amy Sokolow Medill Reports Nicole Rohr Stephens moved back to Chicago from Alabama last year and almost immediately found out she was pregnant. The 34-year-old marketing manager had previously lived on the city\u2019s North Side, but after relocating to the South Loop, she realized she had no idea where she would eventually send her […]<\/p>\n","protected":false},"author":599,"featured_media":83797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4780],"tags":[],"class_list":["post-83796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fall-2019"],"yoast_head":"\nFacebook groups establish community in one of Chicago\u2019s newest neighborhoods - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/facebook-groups-establish-community-in-one-of-chicagos-newest-neighborhoods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook groups establish community in one of Chicago\u2019s newest neighborhoods - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Amy Sokolow Medill Reports Nicole Rohr Stephens moved back to Chicago from Alabama last year and almost immediately found out she was pregnant. 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