{"id":90597,"date":"2020-06-01T17:03:34","date_gmt":"2020-06-01T22:03:34","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=90597"},"modified":"2020-06-01T17:03:34","modified_gmt":"2020-06-01T22:03:34","slug":"asmr-explained","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/asmr-explained\/","title":{"rendered":"ASMR, Explained"},"content":{"rendered":"<p><strong>By Justin Horowitz<\/strong><br \/>\n<em>Medill Reports<\/em><\/p>\n<p class=\"dropcap\">Autonomous sensory meridian response has taken over select corners of the Internet.<\/p>\n<p>More commonly known as ASMR, the term was coined in 2010 as a way to describe the experience of brain tingles. Brain tingles are a sensation some people experience when exposed to triggers such as hearing whispers, tapping noises and receiving close personal attention.<\/p>\n<p>Researchers at the University of Sheffield have studied the physiological effects of ASMR. Their research found ASMR has a relaxing sensation on viewers while also creating a stimulating response. More research needs to be done to understand how ASMR interacts with the human brain on a deeper level.<\/p>\n<p>The ASMR YouTube community has expanded rapidly over the past 10 years. Some ASMR content creators have garnered millions of subscribers and even brand endorsements.<\/p>\n<p><iframe title=\"Horowitz_ASMR_MR\" src=\"https:\/\/player.vimeo.com\/video\/424903515?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<div class=\"featurecaption\">Photo at top: Gibi ASMR creates sound triggers in one of her YouTube videos. (Courtesy of Gibi ASMR)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Justin Horowitz Medill Reports Autonomous sensory meridian response has taken over select corners of the Internet. More commonly known as ASMR, the term was coined in 2010 as a way to describe the experience of brain tingles. Brain tingles are a sensation some people experience when exposed to triggers such as hearing whispers, tapping [&hellip;]<\/p>\n","protected":false},"author":651,"featured_media":90600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,29],"tags":[],"class_list":["post-90597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-interest","category-health-and-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASMR, Explained - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/asmr-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASMR, Explained - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Justin Horowitz Medill Reports Autonomous sensory meridian response has taken over select corners of the Internet. More commonly known as ASMR, the term was coined in 2010 as a way to describe the experience of brain tingles. 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