{"id":9312,"date":"2015-03-03T17:36:59","date_gmt":"2015-03-03T23:36:59","guid":{"rendered":"http:\/\/news.medill.northwestern.edu\/chicago\/?p=9312"},"modified":"2015-03-03T17:36:59","modified_gmt":"2015-03-03T23:36:59","slug":"mcdonalds-corp-experiments-with-touch-screen-menus","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/mcdonalds-corp-experiments-with-touch-screen-menus\/","title":{"rendered":"McDonald&#8217;s Corp. experiments with touch screen menus"},"content":{"rendered":"<p>By Andrew Fowler and Alysha Khan<\/p>\n<p>Across the country, McDonald&#8217;s Corp. is rolling out Create Your Taste, the chain\u2019s new way to customize your burger with a touch screen. Executives say the new initiative could potentially lift sales and bring in more customers.<\/p>\n<p><!--more--><\/p>\n<p><iframe title=\"McDonald&#039;s Corp. experiments with touch screen menus\" src=\"https:\/\/player.vimeo.com\/video\/121179109?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<div id=\"featurecaption\">Photo at top: McDonald&#8217;s is planning to expand Create Your Taste to 2000 locations in 2015. (Andrew Fowler\/Medill)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Andrew Fowler and Alysha Khan Across the country, McDonald&#8217;s Corp. is rolling out Create Your Taste, the chain\u2019s new way to customize your burger with a touch screen. Executives say the new initiative could potentially lift sales and bring in more customers.<\/p>\n","protected":false},"author":28,"featured_media":9316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,243],"tags":[],"class_list":["post-9312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-winter-2015"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald&#039;s Corp. experiments with touch screen menus - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/mcdonalds-corp-experiments-with-touch-screen-menus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s Corp. experiments with touch screen menus - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Andrew Fowler and Alysha Khan Across the country, McDonald&#8217;s Corp. is rolling out Create Your Taste, the chain\u2019s new way to customize your burger with a touch screen. Executives say the new initiative could potentially lift sales and bring in more customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/mcdonalds-corp-experiments-with-touch-screen-menus\/\" \/>\n<meta property=\"og:site_name\" content=\"Medill Reports Chicago\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-03T23:36:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.medill.northwestern.edu\/chicago\/wp-content\/uploads\/sites\/3\/2015\/03\/MCD-video-feature-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"alyshakhan1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alyshakhan1\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.medill.northwestern.edu\/chicago\/mcdonalds-corp-experiments-with-touch-screen-menus\/\",\"url\":\"https:\/\/news.medill.northwestern.edu\/chicago\/mcdonalds-corp-experiments-with-touch-screen-menus\/\",\"name\":\"McDonald's Corp. experiments with touch screen menus - 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