{"id":99867,"date":"2022-03-18T13:50:33","date_gmt":"2022-03-18T18:50:33","guid":{"rendered":"https:\/\/news.medill.northwestern.edu\/chicago\/?p=99867"},"modified":"2022-03-18T13:50:33","modified_gmt":"2022-03-18T18:50:33","slug":"watch-barber-brings-service-style-to-downtown-chicago","status":"publish","type":"post","link":"https:\/\/news.medill.northwestern.edu\/chicago\/watch-barber-brings-service-style-to-downtown-chicago\/","title":{"rendered":"WATCH: Barber brings service, style to downtown Chicago"},"content":{"rendered":"<p><strong>By Alex Hutton<br \/>\n<\/strong><em>Medill Reports<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Over the course of his five decades in Chicago, Frank La Fronza has become a staple of the city thanks to his skill as a barber and history of catering to celebrity clients. Today, he runs a spa and salon in Illinois Center, offering a wide range of services. La Fronza sat down with Medill Reports to discuss his formative years in Italy, his career and the current state of his work.<\/span><\/p>\n<p><iframe title=\"Chicago&#039;s Spa di La Fronza\" src=\"https:\/\/player.vimeo.com\/video\/689532361?h=2c25ff5243&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><b>Video Transcript:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Music<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">FRANK LA FRONZA (singing): Luck be a lady tonight!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FRANK LA FRONZA: The reason I\u2019m successful is because a lot of my clients follow me for a long time. I\u2019ve got a clientele, follow me for 50 years. I don\u2019t want to give up my age, but for 50 years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NARRATION: Spa Di La Fronza, located at Illinois Center on East Wacker and run by its namesake Frank La Fronza, aka Chicago\u2019s celebrity barber.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FRANK LA FRONZA: You can\u2019t say no to the clientele you build up over the years. You know, when they call and say, \u201cI want a haircut, Frank,\u201d you know, you become a friend with the customers. They\u2019re not just customers after a while.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NARRATION: Born in Italy, La Fronza followed family tradition by becoming a barber, taking up the same profession as his late uncle who he was named after. He has worked in the United States for more than 55 years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FRANK LA FRONZA: You got to keep steady every day. You know, it\u2019s memorable all the time. I get up in the morning and I come to work. That\u2019s a good memory, you know? Every day is \u2014 you in a business, you got \u2014 if you really like what you\u2019re doing, you like your customers, then you build it up. I want to please the customers, but sometimes, when they\u2019re vain, you\u2019ve got to read between the mind of what they want, and so you\u2019ve got to be very careful and then you can see the smile on the customers. Then I say, \u201cOh, he probably likes what I\u2019m doing.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">JOHN MANN: He cuts my hair better than anybody ever has. And we\u2019ve become friends and we are on the same page when it comes to my hair. And now I bring my son here \u2014 who\u2019s 17 \u2014 and he\u2019s been coming here for the last three years and gets exactly what he wants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FRANK LA FRONZA: I like people. I like conversation, communication. I want them to look good, I want to look good and I can\u2019t stay home. I got to work, and it makes me feel like stay younger. Yeah, that\u2019s why I\u2019m doing this and I hope I can do this as much as I can.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NARRATION: For Medill Reports, I\u2019m Alex Hutton.<\/span><\/p>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-687b6fe7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"687b6fe7\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f1dd25\" data-id=\"31f1dd25\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-3d022bee elementor-widget elementor-widget-theme-post-content\" data-id=\"3d022bee\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<div data-pm-slice=\"1 1 [&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;ol&quot;,{&quot;style&quot;:null,&quot;start&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;lineHeight&quot;:null,&quot;listStyleType&quot;:null},&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:1,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]\" data-en-clipboard=\"true\"><em>Alex Hutton is a sports media graduate student at Medill. You can follow him on Twitter at\u00a0<a href=\"https:\/\/twitter.com\/AlexHutton35\">@AlexHutton35<\/a>.<\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>By Alex Hutton Medill Reports Over the course of his five decades in Chicago, Frank La Fronza has become a staple of the city thanks to his skill as a barber and history of catering to celebrity clients. Today, he runs a spa and salon in Illinois Center, offering a wide range of services. La [&hellip;]<\/p>\n","protected":false},"author":821,"featured_media":99868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,5251,5155],"tags":[],"class_list":["post-99867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-chicago","category-winter-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WATCH: Barber brings service, style to downtown Chicago - Medill Reports Chicago<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.medill.northwestern.edu\/chicago\/watch-barber-brings-service-style-to-downtown-chicago\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WATCH: Barber brings service, style to downtown Chicago - Medill Reports Chicago\" \/>\n<meta property=\"og:description\" content=\"By Alex Hutton Medill Reports Over the course of his five decades in Chicago, Frank La Fronza has become a staple of the city thanks to his skill as a barber and history of catering to celebrity clients. 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