Specific Objectives Prevent Athletes’ Social Media Mistakes
By Eric Clark Social media can be treacherous terrain for professional and college athletes. But if used with a specific objective, experts say, there might not be a more powerful marketing tool. At the collegiate level, athletic departments generally monitor athletes’ Twitter use carefully, but it’s impossible to police entirely. Former North Alabama football player […]
Hall of Fame snub doesn’t tarnish Minoso’s legacy
By Eric Clark Hall of Famer and former Cub Billy Williams remembered Minnie Minoso as a player who gave everything he had to his team, teammates and fans – even if he didn’t always get the respect he deserved. “We all thought of him as the Jackie Robinson of Latin players,” Williams said.
Cubs in Vegas: Unconditional Loyalty
By Eric Clark The Chicago Cubs opened their offseason with 40-to-1 odds to win the 2015 World Series – and then they started making waves. The club fired manager Rick Renteria, hired heralded manager Joe Maddon and signed coveted starting pitcher Jon Lester. But after two straight last-place finishes in the National League Central, one […]
Len Kasper talks 2015 cubs, objectivity in the booth and rule changes
By Eric Clark Almost five months removed from his latest appearance in the broadcast booth at Wrigley Field, Len Kasper can feel the hype surrounding the Chicago Cubs 2015 campaign. “It’s the first time in a long time that this team has had this sort of exposure and spotlight on it,” he said. As Kasper […]
Sports talk paradox: as industry grows, on-air talent struggles
By Eric Clark Broadcast journalists Ben Finfer, Alex Quigley and Mark Carman became victims of the cutthroat nature of the sports talk radio industry in December, losing their jobs at Chicago’s The Game 87.7 only nine months after its inception. But they still believe the industry is as strong as it has ever been.
