VIDEO: Automakers target new demographics at the Chicago Auto Show

By Joe Musso

The Chicago Auto Show is the largest of its kind on the continent, where automakers from around the world descend upon McCormick Place to debut the newest models.  This year, a prevailing theme is “hi-tech,” with companies like General Motors enticing potential buyers with tech-driven in-car advancements. And some are designed to reach a new demographic of car buyer.


CAN TV logoMEDILL REPORTS
ON CAN TV

In Chicago, watch Medill Reports video stories on CAN-TV channel 27