E.l.f. Beauty, Rhode show impact of celebrity association on brand’s stock, company’s trajectory
By Bianca Javate Medill Reports When E.l.f. Beauty announced May 29 it would acquire Hailey Bieber’s skin care line Rhode for $1 billion, its stock surged 24% in just a few days. This is an unusually sharp move as, based on historical market data compiled by Financial Samurai and DataTrek Research, the S&P 500 typically […]