Shifting gears from a race car driver to startup founder

By Annie Lin Medill Reports When Daniel Woodroof, 24, went go-karting with his dad one weekend, he never expected it would lead to a professional racing career. Neither did he expect to shift gears. When life took him down a different route, he co-founded Pandan Social, a digital marketing agency in Kuala Lumpur, Malaysia.
Northwestern alum Sonali Lamba, Kellogg MBA’12, shares how she successfully built a bridal business

By Annie Lin Medill Reports When Sonali Lamba, 36, and Nicole Staple, 35, happened to grab a seat next to each other at orientation for Northwestern’s Kellogg School of Management back in 2010, they never imagined they would launch a business together. But four years later, they started Brideside, an online bridesmaid and wedding dress […]