By Minghe Hu
Medill Reports

ChiHuo means foodie in Mandarin, and a two-year-old online promoter of Chinese food called ChiHuo Chicago has a growing following in the Chinese community. It’s one of nine such ventures around the country operated by Chinese parent ChiHuo.

As a startup, ChiHuo Chicago has grown from a personal social medium to an online social influencer platform with 300,000 subscribers in Chicago. And its user base is expanding to English speakers.