E.l.f. Beauty, Rhode show impact of celebrity association on brand’s stock, company’s trajectory

By Bianca Javate Medill Reports When E.l.f. Beauty announced May 29 it would acquire Hailey Bieber’s skin care line Rhode for $1 billion, its stock surged 24% in just a few days. This is an unusually sharp move as, based on historical market data compiled by Financial Samurai and DataTrek Research, the S&P 500 typically […]
A beautiful stock: Ulta Salon, Cosmetics & Fragrance Inc.

By Poroma Pant Enjoying a significant rise in its stock price in a quivering market, ULTA Salon, Cosmetics & Fragrance Inc. attributes its winning numbers to an ingenious six-part strategy. The beauty of the earnings and overall performance of the Bolingbrook-based chain has enabled it to capture the hearts of analysts. Commencing this year with a […]