VIDEO: Businesses adjust to greater consumer expectations

By Andrew Fowler

Now more than ever American consumers have a lot of influence on retailers and they’re not afraid to use it. According to a trend report from Chicago-based analysts at Mintel,  consumers now expect speed and convenience on-demand thanks to the internet. Proper Suit, a custom menswear retailer, is one Chicago business that is changing with the times.

According to the report, in addition to rising consumer expectations, shoppers are becoming more aware of their rights and corporate misbehavior. In addition, wearable technology is expected to be a bigger trend in 2015.


Photo at top: Proper Suit is a custom-suit shop that blends in-store and online commerce as a way to respond to customer expectations. (Andrew Fowler/Medill)