VIDEO: Consumers break traditional gender roles

By Andrew Fowler

As more conversations about gender equality and gender roles take place in the U.S., consumers are changing the way they shop. No longer are shoppers only buying what has traditionally been meant for one specific gender. Retailers are now adjusting to potentially different and wider customer bases.

According to Mintel, American consumers are “questioning traditional notions of gender, rejecting the restraints of stereotypes.” Even globally the United Nations plans to issue new goals for gender equality, meaning these trends could be expanding worldwide.

Photo at top: Blackhawks fan Rebecca Wolf is part of a growing trend of women 18-34 buying more sports tickets than men in that age range. (Andrew Fowler/Medill)
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