“The Disney Way”: How Minor League Baseball Uses Fun and Community to Maximize Fan Experience
By Ashton Pollard Medill Reports Fireworks. Sugar. A Ferris wheel. An escape from reality. Sounds like a day at a theme park. It’s also a day at a Minor League Baseball park, an experience that has finally returned after a canceled 2020 season. Unlike Major League Baseball, minor league ballclubs do not have control over […]