By Jourdan Kerl, Daniel Comer, Jonathan Skinner and Connor Yahn
Medill Reports

The NBA has placed an emphasis on Twitter involvement since the social media boom of the mid-to-late 2000s. The league – which has more than 27 million Twitter followers (three million more than the NFL) – is known as the paragon of social media consciousness in professional sports, a distinction aided by its star power and international prominence.

In this interactive timeline, we’ve drawn from the Twitter profiles of athletes, teams and fans from around the world to document some of the “Twitterverse” highlights and reactions to NBA All-Star Weekend in Los Angeles.