By Adriana Fernandez

The food industry is a competitive environment for farmers but Farmers Markets give them a direct connection with consumers and give consumers easy access to fresh, locally-grown produce.

Illinois farmers gathered for a conference at the Chicago Cultural Center to share different ways to engage consumers.
The conference, hosted by the Illinois Farmers Market Association, offered workshops, networking and innovative marketing techniques. Accepting food stamps at more markets, for instance, means a win-win for farmers and families seeking healthier food choices.

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